RW Lynch Questions for AdvertisersThe legal advertising landscape has changed dramatically in the last decade and is poised to experience continued evolution in the years to come.  Choosing and implementing a robust marketing and advertising campaign, like the one offered by RW Lynch, is integral to running a successful practice. However, choosing the right marketing partner to assist you with this process can be a daunting task. When deciding to invest your hard earned dollars into a marketing or advertising solution, it is important that you ask the right questions.  The following are the top five questions you should be asking any potential marketing and advertising partner you interview, to ensure they will address the needs of your firm:

  1. How diverse is your media mix? In today’s increasingly tech savvy economy, it’s becoming dangerous to put all your eggs in one basket. Pursue advertising strategies that give you a presence on multiple mediums such as television, online, and mobile. Also inquire about how much focus is put into researching and developing new avenues of advertising. With the rapid developments that happen in advertising every day, you will want a partner that is leading the pack, as opposed to following the crowd.
  2. Are you planning for the future? As former Yellow Pages advertisers continue to flood the online market, current competition is expanding by 2 to 3 times. Directories continue to become overstuffed with subscribers, all fighting for the same slice of business. Ask how your potential advertising partner is planning to protect you as an individual against the competition.
  3. How much time will you be able to spend on me? Many companies will spend countless hours courting you only to forget about you after you have signed a contract. Ask about your resources after the contract has been signed and what avenues are available to you in case you need guidance. An open line of communication with your advertiser is the key to finding success.
  4. Are you exclusive? An exclusive program only allows one advertiser per geographic area and that firm receives every single lead from the area where they subscribe. In contrast, non-exclusive programs will sign up dozens, even hundreds, of firms in the same local area (similar to the directory model). This leads to an additional layer of competition within the group.
  5. Does your staff regularly review applicable bar regulations in my jurisdiction(s)? A trustworthy advertising partner should take your obligations to comply with bar regulations extremely seriously. They should have dedicated staff who regularly review any changes to local and state bar regulations and modifies the advertising accordingly.

To learn more about RW Lynch and our lead generation program, please contact us or call us at 1-800-594-8940.


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