Posts tagged with 'Online Marketing'

This exercise is intended to help you flesh out a personal injury firm marketing plan and aid in growth for your firm.

What’s your plan for marketing your personal injury firm? Below are some tips to get you moving on building a name for your practice.

 

Strategy: It’s all about building up to where you envision your practice being in the future. What are your benchmarks? How do these benchmarks align with the overall goals of your practice? Your personal injury firms marketing plan depends upon defining these elements.

 

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Infrastructure: Think of each digital platform like a road that leads to your website. What core platforms will your firm use for marketing online? And, once a visitor is looking at your website, where do you want visitors to go? What action do you want them to take?

 

 

 

 

Creative assets: You’ll need assets for your personal injury firm marketing strategy. Are your logos developed? How about color schemes you want your firm associated with? List all of the platforms you want to utilize. If you haven’t started using any social media profiles, research your competitors and see where they exist in order to create a good starting point for your digital presence.

 

 

 

 

Promotions: What are you doing to get the word out for your practice? Make a list and separate the digital from the physical and see where your plan may be lacking. As discussed in our SWOT analysis download, you want to make sure you identify your strengths and weaknesses in order to pinpoint where you need to improve.

 

 

 

 

Competitor Review: It’s worth being repeated –  when it comes to personal injury firm marketing, what is your competition doing that you aren’t currently improving upon? Research the nature of the posts that are getting a good response from your desired audience.  We’ll go deeper into performing a competitive review in a future blog. Stay tuned!

 

 

 

 

Vendor Review: What services are you using to build your practice? A sound approach to allocating a budget when ROI is a top concern is to go with a program that has worked for other attorneys. The RW Lynch program is the largest network of law firms nationwide and has been a proven method for building caseloads for multiple firms for 34 years.

 

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Our testimonial videos feature attorneys who made the decision to join The RW Lynch Network and, as a result, landed multiple six-figure settlements from helping people in their region when they needed it most.

Personal injury law is a fiercely competitive field and unique unto itself in terms of how clients reach you and who they trust in a moment of urgency. it’s understandable that all of this can seem like a lot to handle. We’re here to help. We’ll asssit with personal injury firm marketing while you focus on your clients.

One of the most reliable ways to find new clients is by joining a network that is known far and wide. When you become a member of the RW Lynch Network you are assigned to regions where exclusive calls go directly to your firm from clients who call The Injury HelpLine and trust us due to our longevity and reliability.

For more information, be sure to read our blog and follow us on Twitter and Facebook!

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Have you created a SWOT Analysis for your Personal Injury Firm? Marketing groups take this classic step in the branding process to help them view different approaches they may not have thought of without this exercise.

 

The idea of this exercise is to be truthful with your businesses successes and shortcomings. Once you create a clear path it will be that much easier to allocate a budget to marketing and other strategies that will bring in long-term clients and help you build your firm.

 

Strengths. Weaknesses. Opportunities. Threats.

You’ll find that, when you fill out each section of a SWOT analysis, you will have a few initial bursts of ideas and then, once you get through all four sections the first time around, you’ll start to see that one section will help in building out a concrete version for the others that may not be as thoroughly filled out.

 

Each section is as follows:

Strengths: How does your firm differentiate itself from others firms in your region? As we discussed in the Find Your Niche blog, find your specialty or your range of expertise and include this in your strengths. Your strengths can also be along the lines of experience, location, or even as specific as your presence on a particular online platform.

 

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Weaknesses: Where do you need to improve? This section will take some soul searching for your personal injury firm. Have a discussion with your team about your competition (which may arise again in the Threats section that we’ll touch down on a little later in this article) and what they are currently doing better in when it comes to their positioning in the market.

 

 

 

 

Opportunities: Where do you envision your biggest success coming from? Where do you see your firm in 5 years? 10 years? Where do you want to see your firm in terms of positioning in the local market? What do you want your brand to be associated with?

 

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Threats: What big firms exist in your region? How much do they spend on advertising? Do they have a stronghold on the market? How many firms are by you? What else may be hindering the performance of your firm?

 

 

 

 

RW Lynch has supplied this free download for your firm to take advantage of. Book a meeting and get together as a team to figure out the different approaches that need to be considered in order to correctly put your firm’s name out into the world and into the view of people searching for an attorney.

Build your firm and connect with potential lifelong clients with RW Lynch.

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“I joined RW Lynch to increase the number of personal injury cases I receive.”

“I’m able to get a good number of cases by which I can generate money to run my office, to run my advertising. It saves me time.”

 

What does it mean to join an exclusive network?

When you become a member of RW Lynch you are signed up to take over one zone or more in your region where calls that are generated through The Injury HelpLine come to you and only you. If a call from an injury victim comes in from your region, no one else gets that call. This element of our program holds tremendous value for our Network Member Attorneys and we stand by it as a core strength of our business model.

 

How do I join?

By contacting one of our Account Executives and discussing your region to see if it’s currently available. We then evaluate your needs and discuss what type of plan that is right for you. Our team is more than happy to show you how the program works and can even set up a time to give you a presentation to go into detail.

Contact us to learn more about our membership network.

 

How long has RW Lynch been in business for?

The Injury HelpLine has been live and active for people across this country (and Mexico and Canada) since 1984. This proven business model has helped thousands of attorneys grow their practice and has been able to provide millions of injury victims with an attorney in their area who are able to take on their case.

 

We operate nationwide through a series of exclusive market areas we call “Membership Zones”. Each Membership Zone is managed by one and only one Member Attorney and encompasses various adjacent zip codes.

Contact us today to find out more about our program and to see if your zone is available.

 

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The Trends Putting Pressure on Law Firms

Posted on February 27, 2018

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An increase in major settlements for pro se litigants is not what we predict for this next year, but we do notice other important trends impacting your industry. Market consolidation, downward pricing pressure, and new technology are all having a significant impact. How is this directly impacting your firm, and how should you respond?

Consolidation of Firms

This is perhaps the most obvious trend. The industry is consolidating as larger firms move into lateral markets. Demand growth has been modest during the past several years, while volatility has significantly increased. According to a recent report, over 71% of firms failed to see two consecutive years of demand growth.* This means that fewer firms are realizing demand growth, and the majority of firms are seeing either flat or decreasing demand. The expectation is that large firms will continue to expand and put pressure on smaller firms. We encourage that you are not part of that 71%, and we’ll explain how, a bit later.

Downward Pricing Pressure

As the above trend continues to impact the industry, smaller firms are experiencing increased pricing pressure. Developing and managing an effective pricing model is already a challenge. Ensuring that your pricing model is competitive, however, is an entirely different matter. Today’s clients are demanding more for less. A recent infographic illustrates how only 28% of firms have addressed this issue, and 87% are experiencing intense price competition.** Bound by a finite amount of time, the laws of physics, and your limited resources, there is still a way to break free of this pressure.

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3 Tips to Get More Clients in 2018

Posted on February 12, 2018

It’s a challenging time for marketing small businesses

Staying competitive as a sole practitioner and small to mid-sized personal injury firm is an increasingly difficult task as marketing technologies and best practices evolve. This is no longer a marketplace where people simply rely on friends and family for recommendations.

Modern marketing technologies have enabled all total lawyers to improve their effectiveness in online marketing.

Your potential clients are searching for information online and being informed by your competitors. Modern marketing technologies have enabled all total lawyers to improve their effectiveness in online marketing, and have especially enabled large firms to have a competitive edge. Their larger budget of marketing spend enables them to continually utilize these technologies to advertise to your prospects across a variety of channels, such as internet search, social media, and retargeting ads.

When trying to attract new clients online, personal injury lawyers are struggling amid increasing levels of competition. A typical PPC Campaign is expensive, complex and time-consuming to execute.

How can you stand out when faced with one of the most competitive online marketing landscapes in the world? Here are three tips on how to survive and thrive in today’s competitive environment:

1. Build a Strategy

Failing to develop a consistent marketing strategy, no matter how basic, will severely limit your ability to develop your practice. Define your goals, marketing mix, and spending plan before you put a single dollar towards your own online marketing campaign. A misdirected PPC campaign can be incredibly costly in just a few days.

For more information on how to build your strategy, view our previous post on this topic: Marketing for Personal Injury Attorneys: the Importance of Strategy

2. Unite on Tactics

Once you have a strategy, you must execute it to reap the rewards. It’s best to utilize proven marketing tactics so that you don’t quickly burn through your budget on experimentation. One very effective method of doing this is to take advantage of an advertising model that provides your firm a steady flow of visibility while not requiring an enormous investment, especially one that utilizes internet search.

For more information on how this model works with PPC campaigns, view our previous post on this topic: How to thrive in the Era of Google Search

3. Be Worthy

Your prospects and clients will search for and visit your website. Have something on your website that they find valuable. A couple methods are to provide information that helps them deal with difficulty in life or better understand their rights. You can also direct them to other relevant resources on the internet. If visitors leave your website feeling more informed or positive, they are more likely feel positive about your brand, overall. Helping prospects through content, prior to speaking with them, can facilitate a better client-relationship from the very start. This is also an effective method for dealing with poor reviews on the internet.

People are more likely to write a review about your business if they had a bad experience with your firm than if they had a good experience. These bad reviews can destroy small businesses. If a reviewer is at fault for their own negative experience, or if they never transacted business with you, it can still mislead prospects and active clients. Rather than engaging in online debate, you may find that content development is a more effective strategy. Remember, the best brands have lots of bad reviews, so don’t feel like a few bad reviews are the “end-of-the-world.” Show that you are worthy of new business by demonstrating your integrity, sharing results and testimonials, and continually providing value to your clients and prospects. Building an “army” of happy clients should be your main focus.

For more information on how you can create content that delivers value, view our previous post on this topic: Marketing for Personal Injury Attorneys: Content Marketing for Law Firms

 

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Social Media Marketing for Personal Injury Law Firms – is it worth it?

Social Media Marketing for Personal Injury Law Firms - is it worth it?Personal injury is an extremely competitive field and one of the most difficult niches to run social media campaigns for. Is it even worth spending time on Facebook, Twitter, LinkedIn, Instagram or Pinterest? Or does Social Media amount to nothing more than a time sink, taking away from billable hours?

This is a controversial topic in legal marketing. Some legal marketing experts believe that social media marketing is at best a secondary marketing tool. Other legal marketing gurus are advertising that they know of a social media strategy than can significantly impact lead generation. Who is right?

We believe that social media can be an effective tool to support your marketing efforts, but only when used in combination with other marketing channels. What follows is a guide that will help you define an effective Social Media Strategy for your law firm.

Define your Social Media Marketing Goals

Your first step towards success in social media lies in defining your social media marketing goals. In other words, ask yourself: What am I trying to accomplish by being on social media?

We recently published an article titled Content Marketing for Personal Injury Attorneys, which explains how to formulate a content strategy for your law firm. Social Media is but one of many distribution channels that you can use to share your content. So be mindful of aligning your social media marketing goals with your overall content strategy.

Here are some possible social media marketing goals to consider:

  • Personal Branding and Career Development: I want to develop my professional identity and show the world my legal expertise.
  • Corporate Branding: I want my community to be aware of my law firm’s brand and the firm’s area of expertise.
  • Community Engagement: I’d like to engage my local community on legal topics of interest.
  • Peer Engagement and Networking: I want to network with other lawyers who may send referrals my way. I want to establish myself as a thought leader amongst my peers.
  • Content Distribution: I’m looking for more avenues to publish my content, so that more people read my blog entries and watch my videos.
  • Client Acquisition: I want to drive more traffic to my website, where I can convert prospective clients into paying customers.
  • Recruiting: I want to find top talent for my law firm.

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The rising importance of content marketing in the legal industry

Many law firms struggle to differentiate themselves in the fiercely competitive legal services industry. One way many law firms are trying to set themselves apart is content marketing.

According to the 2015 Digital Content Survey, “Five years ago, only about 250 blogs existed among the Am Law 200. Today, there are nearly a thousand, according to LexBlog’s 2015 “Am Law 200 Blog Benchmark Report”. It appears that many legal firms are jumping on the content marketing bandwagon.

Content Marketing for Personal Injury Attorneys

But is it enough to produce just any content? We don’t think so. In a world of increasing marketing noise, producing content for content’s sake won’t have your audience automatically flocking to your latest blog post.

You need a well-thought-out targeted content marketing strategy to ensure that your content truly supports the business and marketing goals of your personal injury law firm. Our blog post will clarify how you can develop a sound content marketing strategy for your legal practice.

What is content marketing?

According to the Content Marketing Institute, content marketing is a “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—and, ultimately, to drive profitable customer action.”. What this means is that we should not create content in a vacuum. Instead, content should be targeted to a specific audience with equally specific goals.

Who is my target audience and what do they want?

The first step in formulating a sound content strategy is to ask: Who am I trying to reach? Who is my target audience? There is no use in producing content if we do not know who we are producing it for. For personal injury law firms the target audience consists of prospective clients (injury victims), current clients, other attorneys and strategic partners.

According to the definition of content marketing we’ve outlined above, our target audience will only respond to content that is:

  • Valuable
  • Relevant
  • Consistent

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‘Mobilegeddon’ has been taking over the internet this week. On Tuesday, Google announced a big change to its search algorithm. What does that mean for your law firm website?

Google’s newest update will essentially give a boost in organic (non-paid) search results to websites that are mobile friendly. The idea is to encourage website developers to create websites that are more user friendly on smart phones. The more mobile friendly and content rich the website is, the higher it will rank in Google’s organic search results.

Google spokeswoman Krisztina Radosavljevic-Szilagyi explained, “As people increasingly search on their mobile devices, we want to make sure they can find content that’s not only relevant and timely, but also easy to read and interact with on smaller mobile screens.”

According to NPR, Google stated that as soon as a website is made mobile friendly, its position within the search results will begin to improve. This is excellent news for law firms that have not yet made the move to a responsive, mobile friendly, website. Google’s latest news is saturating the internet. Don’t miss this opportunity to increase your law firm’s internet presence by improving your rank on Google.

For more information on RW Lynch’s custom web design and optimization, please contact us or give us a call at 1-800-594-8940.

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Legal Marketing Trends to Consider in 2015

Posted on January 13, 2015

RW Lynch 2015 Legal Trends

2015 is officially here, and with the new year comes a focus on the latest trends in legal marketing. With every year that passes, technology becomes more powerful and it allows consumers more ways to search, learn and gain access to attorneys. As a personal injury attorney, you know that “keeping up with the times” is essential to not only growing your caseload but also sustaining your practice.

Personal Injury Marketing Trends 2015

A Website Isn’t Recommended, It’s Essential

If growth is your plan for 2015, then you must have a website. According to a study done by Hinge Research, 77% of all leads are generated online! Your website should include more than just your contact information and what types of cases you specialize in. It should also include reading materials for injured claimants to prepare for what’s ahead, whether or not you take cases on a contingency basis, your success stories and why you are the right attorney for prospective clients.

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RW Lynch Long term MarketingWhen budgeting for an effective marketing campaign, it is imperative that you approach it with a long-term mindset. A consumer’s buying habits continuously fluctuates and in order to maximize your return on investment, you need to allow your marketing campaign to work for you for an extended period of time. Advertising in any way (television, print, online or with a marketing company) for a month here or a month there will not give you a realistic measurement on how well the campaign is or will work for you.

As a personal injury attorney, this is especially true. Any advertising professional will tell you that effective advertising is about reach, frequency and optimization. Ultimately advertising needs frequency because you never know when a consumer may need your services. Herbert Krugman, who commissioned a significant study on this subject, said this, “Advertising needs frequency because like a product sitting on a shelf, you never know when the consumer is going to be looking for you, so you have to rent the shelf space all the time.”

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