Posts tagged with 'Mobile Internet Marketing'

‘Mobilegeddon’ has been taking over the internet this week. On Tuesday, Google announced a big change to its search algorithm. What does that mean for your law firm website?

Google’s newest update will essentially give a boost in organic (non-paid) search results to websites that are mobile friendly. The idea is to encourage website developers to create websites that are more user friendly on smart phones. The more mobile friendly and content rich the website is, the higher it will rank in Google’s organic search results.

Google spokeswoman Krisztina Radosavljevic-Szilagyi explained, “As people increasingly search on their mobile devices, we want to make sure they can find content that’s not only relevant and timely, but also easy to read and interact with on smaller mobile screens.”

According to NPR, Google stated that as soon as a website is made mobile friendly, its position within the search results will begin to improve. This is excellent news for law firms that have not yet made the move to a responsive, mobile friendly, website. Google’s latest news is saturating the internet. Don’t miss this opportunity to increase your law firm’s internet presence by improving your rank on Google.

For more information on RW Lynch’s custom web design and optimization, please contact us or give us a call at 1-800-594-8940.

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RW Lynch Long term MarketingWhen budgeting for an effective marketing campaign, it is imperative that you approach it with a long-term mindset. A consumer’s buying habits continuously fluctuates and in order to maximize your return on investment, you need to allow your marketing campaign to work for you for an extended period of time. Advertising in any way (television, print, online or with a marketing company) for a month here or a month there will not give you a realistic measurement on how well the campaign is or will work for you.

As a personal injury attorney, this is especially true. Any advertising professional will tell you that effective advertising is about reach, frequency and optimization. Ultimately advertising needs frequency because you never know when a consumer may need your services. Herbert Krugman, who commissioned a significant study on this subject, said this, “Advertising needs frequency because like a product sitting on a shelf, you never know when the consumer is going to be looking for you, so you have to rent the shelf space all the time.”

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Mobile is the New Standard for Search

Posted on September 18, 2013

RW Lynch mobile blogIt’s amazing how far we’ve come in the last few decades.  RW Lynch has personally witnessed the changes from searching for services in a big yellow book, to searching the internet from our desktops to now being able to search anywhere, anytime from our phones. In fact, according to the Pew Research Center’s Internet & American Life Project research results, 91% of US adults now use a cell phone and of those 56% have a smart phone.

Mobile advertising and website optimization is critical today, especially in highly competitive industries like Personal Injury Law. When a crisis occurs and a person is looking for legal help, today, they are likely to pull out their cell phone first to search for help. In fact, of the 56% of smart phone users sited above, 31% say that they use their mobile phone ONLY to search for goods and services.

These users will likely choose the first legal site they see with a mobile friendly ad and a mobile friendly site; a site that is easy to navigate and has a click-to-call phone number.  According to the IAB, 61% of consumers that visit a website that does not have a mobile friendly interface will leave that site and likely move on to a competitor’s site instead. If your firm isn’t leveraging the power of mobile in your firm’s marketing you are missing out on a huge opportunity.

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RW Lynch Online Legal MarketingAt RW Lynch, we recognize the dynamics of how consumers search for attorneys and law firms are changing as the Internet age advances, and reflect an overall trend of increased consumer use of the Internet in general.  For example, a series of Pew Research studies demonstrated that 95% of homes with an annual income of more than $75,000 are online, and 45% of American adults indicate that the internet played a significant role in making a major life decision. As Americans become more Internet-savvy, and search tools like Google and Yahoo! become more able to target and refine search criteria, consumers are increasingly utilizing online resources to research information on their legal matters, find and validate lawyers, and ultimately hire one.

A recent study conducted by The Research Intelligence Group (TRiG) offers compelling insight into the complex world of legal consumer behavior patterns. The study, titled the “Attorney Selection Research Study,” was conducted in February 2012 and included 4,000 consumers age 18 and over. The study, found that 76% of adult Internet users in the United States employ online resources at some point when they are in the process of finding an attorney. Furthermore, nearly 60% of all adult Internet users (approximately 110 million people) have sought an attorney at least once in their life – 58 million alone in the past year. And, of those who used the Internet to search for an attorney in the past year, 57% hired one. A key finding of this study was that consumers are now just as likely to conduct an Internet search to locate an attorney as they are to seek referrals from friends and family, which has long been a preferred method.

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RW Lynch Featured on VentureBeat.com

Posted on July 19, 2012

RW Lynch Featured on VentureBeat.comRW Lynch’s Director of Marketing, Anush Alexander, recently wrote an article on the rise of mobile search as an effective way to reach more consumers. The article was featured by VentureBeat this week – see the full article here.

When RW Lynch started in 1984, legal group advertising wasn’t even around. We shook the industry by fighting for and winning the opportunity to pioneer that field, revolutionizing the range and affordability of advertising options available to personal injury attorneys. And in all these years, we haven’t stopped trailblazing. While others have been content to follow in our footsteps, we have consistently taken the lead, breaking ground in new, high potential avenues.

To learn more about RW Lynch and our lead generation program, please contact us or call us at 1-800-594-8940.

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RW Lynch’s Mobile Innovation Wins Praise

Posted on September 23, 2010

RW Lynch MobileVisionary Injury HelpLine® Mobile Advertising Pays Off Big for Subscribers
In January 2010, RW Lynch announced the launch of the visionary mobile.injuryhelpline.com website as a way to get “Case Leads From a Surprising New Source.”

At the time, the move was considered quite avant-garde – after all, RW Lynch is the first nationwide advertiser in the industry to specifically target mobile searchers. However, our marketing research contended that this would be a high-opportunity area in the near future and, in keeping with our reputation for putting our subscribers on the cutting edge of marketing techniques, we, at RW Lynch, launched the mobile site and campaigns to capitalize on the growing search market.

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RW Lynch Mobile Injury HelpLineBecause smart phones are so widely available and in use, RW Lynch’s Injury HelpLine® has gone mobile!

Mobile Internet Searches Becoming Common, with More Local Focus

The Kelsey Group (a leading independent market research firm) recently released an industry forecast report which found that fully 25% of online users in the United States are mobile internet users. That currently totals an astounding 54.5 million mobile internet users. Even more importantly, mobile internet users are significantly more likely to conduct searches for local businesses and services. While only about 20% of traditional searches are for local services or businesses, nearly twice as many (an estimated 35%) mobile searches are.

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