Posts tagged with 'Legal Marketing'

A grief-stricken mother recently called The Injury Helpline regarding the death of her son who passed away in a disastrous auto accident.

 

A young man was driving by himself down a narrow road in the middle of the night. The region was cloaked in dense fog and visibility was terribly low. Seemingly out of nowhere, a vehicle suddenly pulled out in front of him from a side road causing the young man to swerve violently into oncoming traffic.  The resulting head-on collision instantly killed both drivers while the driver who pulled out of the side road looked on in shock.

Through The Injury HelpLine, our RW Lynch Network Member Attorney spoke with the young man’s mom and instantly signed the case. The attorney will be suing the other driver for negligent driving, resulting in the wrongful death of the caller’s son.  The attorney also noted that the accident happened in a county very favorable to plaintiff cases.

 

Contact us to learn more about our membership network.

 

The attorney is currently fighting for a large settlement for the family.

While no case can ever bring back the loss of a child for a parent, we can only help that the service they receive and the settlement our Member Attorney is currently fighting for will help lend itself to the healing process in some way shape or form. We commend our Network Member Attorney in his efforts to help out a grieving mother in their community.

We operate nationwide through a series of exclusive market areas we call “Membership Zones“. Each Membership Zone is managed by one and only one Member Attorney and encompasses various adjacent zip codes. Here’s how to explore available Zones, demographics and other info.

  1. Input a zip code to find the Membership Zone it belongs to.
  2. Decide which available Zone is of interest to you.
  3. Request a price quote.

 

The Injury HelpLine connects injury victims to attorneys across the country.

Since 1984, we have worked with hundreds of attorneys across the country to help Americans of all shapes and sizes when they need it most. Contact us today for more information and to become a member of our network for personal injury attorneys.

 

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The Trends Putting Pressure on Law Firms

Posted on February 27, 2018

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An increase in major settlements for pro se litigants is not what we predict for this next year, but we do notice other important trends impacting your industry. Market consolidation, downward pricing pressure, and new technology are all having a significant impact. How is this directly impacting your firm, and how should you respond?

Consolidation of Firms

This is perhaps the most obvious trend. The industry is consolidating as larger firms move into lateral markets. Demand growth has been modest during the past several years, while volatility has significantly increased. According to a recent report, over 71% of firms failed to see two consecutive years of demand growth.* This means that fewer firms are realizing demand growth, and the majority of firms are seeing either flat or decreasing demand. The expectation is that large firms will continue to expand and put pressure on smaller firms. We encourage that you are not part of that 71%, and we’ll explain how, a bit later.

Downward Pricing Pressure

As the above trend continues to impact the industry, smaller firms are experiencing increased pricing pressure. Developing and managing an effective pricing model is already a challenge. Ensuring that your pricing model is competitive, however, is an entirely different matter. Today’s clients are demanding more for less. A recent infographic illustrates how only 28% of firms have addressed this issue, and 87% are experiencing intense price competition.** Bound by a finite amount of time, the laws of physics, and your limited resources, there is still a way to break free of this pressure.

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3 Tips to Get More Clients in 2018

Posted on February 12, 2018

It’s a challenging time for marketing small businesses

Staying competitive as a sole practitioner and small to mid-sized personal injury firm is an increasingly difficult task as marketing technologies and best practices evolve. This is no longer a marketplace where people simply rely on friends and family for recommendations.

Modern marketing technologies have enabled all total lawyers to improve their effectiveness in online marketing.

Your potential clients are searching for information online and being informed by your competitors. Modern marketing technologies have enabled all total lawyers to improve their effectiveness in online marketing, and have especially enabled large firms to have a competitive edge. Their larger budget of marketing spend enables them to continually utilize these technologies to advertise to your prospects across a variety of channels, such as internet search, social media, and retargeting ads.

When trying to attract new clients online, personal injury lawyers are struggling amid increasing levels of competition. A typical PPC Campaign is expensive, complex and time-consuming to execute.

How can you stand out when faced with one of the most competitive online marketing landscapes in the world? Here are three tips on how to survive and thrive in today’s competitive environment:

1. Build a Strategy

Failing to develop a consistent marketing strategy, no matter how basic, will severely limit your ability to develop your practice. Define your goals, marketing mix, and spending plan before you put a single dollar towards your own online marketing campaign. A misdirected PPC campaign can be incredibly costly in just a few days.

For more information on how to build your strategy, view our previous post on this topic: Marketing for Personal Injury Attorneys: the Importance of Strategy

2. Unite on Tactics

Once you have a strategy, you must execute it to reap the rewards. It’s best to utilize proven marketing tactics so that you don’t quickly burn through your budget on experimentation. One very effective method of doing this is to take advantage of an advertising model that provides your firm a steady flow of visibility while not requiring an enormous investment, especially one that utilizes internet search.

For more information on how this model works with PPC campaigns, view our previous post on this topic: How to thrive in the Era of Google Search

3. Be Worthy

Your prospects and clients will search for and visit your website. Have something on your website that they find valuable. A couple methods are to provide information that helps them deal with difficulty in life or better understand their rights. You can also direct them to other relevant resources on the internet. If visitors leave your website feeling more informed or positive, they are more likely feel positive about your brand, overall. Helping prospects through content, prior to speaking with them, can facilitate a better client-relationship from the very start. This is also an effective method for dealing with poor reviews on the internet.

People are more likely to write a review about your business if they had a bad experience with your firm than if they had a good experience. These bad reviews can destroy small businesses. If a reviewer is at fault for their own negative experience, or if they never transacted business with you, it can still mislead prospects and active clients. Rather than engaging in online debate, you may find that content development is a more effective strategy. Remember, the best brands have lots of bad reviews, so don’t feel like a few bad reviews are the “end-of-the-world.” Show that you are worthy of new business by demonstrating your integrity, sharing results and testimonials, and continually providing value to your clients and prospects. Building an “army” of happy clients should be your main focus.

For more information on how you can create content that delivers value, view our previous post on this topic: Marketing for Personal Injury Attorneys: Content Marketing for Law Firms

 

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Getting new personal injury clients is becoming difficult

When trying to attract new clients online, personal injury lawyers are struggling amid increasing levels of competition. A typical PPC Campaign is expensive, complex and time-consuming to execute.

How can sole practitioners and small to mid-sized personal injury firms stand out when faced with one of the most competitive online marketing landscapes in the world? We offer a fresh perspective on how to survive and thrive in the Era of Google Search.

How to thrive in the Era of Google Search

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The rising importance of content marketing in the legal industry

Many law firms struggle to differentiate themselves in the fiercely competitive legal services industry. One way many law firms are trying to set themselves apart is content marketing.

According to the 2015 Digital Content Survey, “Five years ago, only about 250 blogs existed among the Am Law 200. Today, there are nearly a thousand, according to LexBlog’s 2015 “Am Law 200 Blog Benchmark Report”. It appears that many legal firms are jumping on the content marketing bandwagon.

Content Marketing for Personal Injury Attorneys

But is it enough to produce just any content? We don’t think so. In a world of increasing marketing noise, producing content for content’s sake won’t have your audience automatically flocking to your latest blog post.

You need a well-thought-out targeted content marketing strategy to ensure that your content truly supports the business and marketing goals of your personal injury law firm. Our blog post will clarify how you can develop a sound content marketing strategy for your legal practice.

What is content marketing?

According to the Content Marketing Institute, content marketing is a “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—and, ultimately, to drive profitable customer action.”. What this means is that we should not create content in a vacuum. Instead, content should be targeted to a specific audience with equally specific goals.

Who is my target audience and what do they want?

The first step in formulating a sound content strategy is to ask: Who am I trying to reach? Who is my target audience? There is no use in producing content if we do not know who we are producing it for. For personal injury law firms the target audience consists of prospective clients (injury victims), current clients, other attorneys and strategic partners.

According to the definition of content marketing we’ve outlined above, our target audience will only respond to content that is:

  • Valuable
  • Relevant
  • Consistent

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In some ways, the legal profession as a whole was latecomers to the business website party.   What this means, is that a significant number of legal websites remain essentially electronic brochures, whose goal is little more than to complement face-to-face networking and business development. Little by little, however, some firms are about to make an evolutionary leap, which will transform their website into an exciting partner which generates new business leads. This new website will go from being an electronic brochure to being a group of marketing tools which work seamlessly together to grow a law firm. How will your law firm website secure and convert those leads?

Questions Your Legal Website Must Answer to Convert More Leads

The most important thing to keep in mind is how little time you actually have to engage a prospect on your legal website. Most people spend less than ten seconds evaluating your website or your legal blog. If they find nothing immediately relevant to their specific problem, they are gone, usually for good. The questions you must answer for those prospects—almost immediately—include:

  • Are you the kind of attorney I need? It should be almost painfully obvious what type of law you practice, even to the most casual observer.
  • Do you have experience in my specific problem? Keep the legalese to a minimum, even using a term like “truck accident attorney” in place of “personal injury attorney,” when possible.
  • Will I “click” with this lawyer? Of course your legal education and experience are important, but equally important is whether the prospect can immediately see you as someone they could discuss their problem with. Including some personal information on your site, or perhaps even a video, lets your personality shine through, making you more human, therefore more approachable.
  • Why should I hire you? Try to avoid the overused “Our firm has 25 years’ experience,” and really delve into the benefits you can bring to your clients, any especially creative solutions you have used to benefit a client, or even consider using client testimonials to better tell others why they should hire you.

6 Expert Tips to Follow

With the giant leaps in technology, we now live in a world where a client could potentially hire an attorney who is not located in their immediate vicinity, so long as that attorney brings highly specialized expertise to the table. In addition to answering the above questions for your prospective clients, you will also want to consider the following important elements for your legal website:

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Marketing is Important

Introduction to Personal Injury Marketing in 2016

With 2015 in the rearview mirror, it is time to look at 2016 and what is in store for legal marketing and personal injury attorneys. Our focus is on three of the top 2016 legal marketing trends and how they apply to personal injury attorneys and trial lawyers. With personal injury attorneys facing one of the most competitive marketing environments in the world, it is important to address how the top legal marketing trends and tactics can be effectively used to expand a personal injury practice.

Personal Injury Marketing: Mobile-Friendly Websites Are Essential in 2016

In April 2015, Google launched an update to its mobile search algorithm, which rewards mobile-friendly compliant websites with higher search engine results page (SERP) rankings while penalizing websites that are not mobile friendly. However, law firms and attorneys have been slow moving to adapt to the new mobile search algorithm. A 2015 report by LexBlog CEO, Kevin O’Keefe, indicates that approximately 53% of the top 350 largest law firms do not have mobile-friendly websites, and 73% of nearly 1,000 blogs published by Am Law 200 are not ready for mobile viewing.

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‘Mobilegeddon’ has been taking over the internet this week. On Tuesday, Google announced a big change to its search algorithm. What does that mean for your law firm website?

Google’s newest update will essentially give a boost in organic (non-paid) search results to websites that are mobile friendly. The idea is to encourage website developers to create websites that are more user friendly on smart phones. The more mobile friendly and content rich the website is, the higher it will rank in Google’s organic search results.

Google spokeswoman Krisztina Radosavljevic-Szilagyi explained, “As people increasingly search on their mobile devices, we want to make sure they can find content that’s not only relevant and timely, but also easy to read and interact with on smaller mobile screens.”

According to NPR, Google stated that as soon as a website is made mobile friendly, its position within the search results will begin to improve. This is excellent news for law firms that have not yet made the move to a responsive, mobile friendly, website. Google’s latest news is saturating the internet. Don’t miss this opportunity to increase your law firm’s internet presence by improving your rank on Google.

For more information on RW Lynch’s custom web design and optimization, please contact us or give us a call at 1-800-594-8940.

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Digital Marketing and Your Law Firm: Essential Tips for Attorneys

There are several digital law firm marketing techniques you can learn to do yourself.

If you have been in law for a long time, you may never have envisioned having to pay attention to digital marketing to help your practice grow. But the good news is, law firm marketing can benefit tremendously from digital marketing techniques, and there are many you can put into place yourself, without major investment.

The key to succeeding in digital law firm marketing is commitment and consistency. You shouldn’t try to tackle everything at once, because you may be overwhelmed. If you have never done any digital marketing, your first step will be to map out a strategy that’s reasonable for your level of time and resources.

Document a Content Marketing Strategy

A 2014 survey on digital content marketing found that companies that actually write down a content marketing strategy are more effective than those that either have a verbal-only strategy or no strategy at all. Documenting your content marketing strategy helps ensure that all participants are on the same page, so to speak, helps you to remember the tasks you set out for your team, and gives you a baseline document you can use to help you determine the effectiveness of the various digital marketing strategies you use. A documented strategy sets the tone and the pace.

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RW Lynch would like to congratulate the Legal Marketing Association on 30 years of excellence! Watch their video, A Brief History of Legal Marketing, below to learn the history of how the organization began and some of their major accomplishments.

For 30 years, the Legal Marketing Association has been the voice of legal marketing professionals and attorneys looking to develop their practices. LMA is a not-for-profit professional organization founded in 1985. The organization serves the needs and maintains the professional standards of the men and women involved in marketing, business development, client service and communications within the legal profession.

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