Posts tagged with 'Lead Generation'

“I joined RW Lynch to increase the number of personal injury cases I receive.”

“I’m able to get a good number of cases by which I can generate money to run my office, to run my advertising. It saves me time.”

 

What does it mean to join an exclusive network?

When you become a member of RW Lynch you are signed up to take over one zone or more in your region where calls that are generated through The Injury HelpLine come to you and only you. If a call from an injury victim comes in from your region, no one else gets that call. This element of our program holds tremendous value for our Network Member Attorneys and we stand by it as a core strength of our business model.

 

How do I join?

By contacting one of our Account Executives and discussing your region to see if it’s currently available. We then evaluate your needs and discuss what type of plan that is right for you. Our team is more than happy to show you how the program works and can even set up a time to give you a presentation to go into detail.

Contact us to learn more about our membership network.

 

How long has RW Lynch been in business for?

The Injury HelpLine has been live and active for people across this country (and Mexico and Canada) since 1984. This proven business model has helped thousands of attorneys grow their practice and has been able to provide millions of injury victims with an attorney in their area who are able to take on their case.

 

We operate nationwide through a series of exclusive market areas we call “Membership Zones”. Each Membership Zone is managed by one and only one Member Attorney and encompasses various adjacent zip codes.

Contact us today to find out more about our program and to see if your zone is available.

 

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“I’d encourage those people that have questions to consider seriously about engaging RW Lynch because I think it’s a good program.”

 

 

“RW Lynch has been a professional group and I’ve been grateful for the referrals that they’ve made to me personally. I’ve never lost money for any particular year that I’ve used RW Lynch. In fact, about the lowest I’ve ever had, I’ve made about four times that amount of money that I’ve spent. So, the chances are, I’m going to make money by using RW Lynch.”

 

Contact us to grow your practice

Exclusive Calls, Better Quality = Higher Return on your Investment!

 

Exclusive leads (avg rates per lead)

10 x $300 = $3000 x 20% (avg conversion) => 2 new cases

no competition, more time spent on the larger cases

 

 

Grow your client base! All it takes is joining the network, receiving the calls, discussing a potential clients situation, and getting the new case. We’ll help bring in the leads so you can spend more time helping the people who contact your firm.

When you work with RW Lynch you are being supported by a team of marketers and experts who know how to generate leads. We work together to help you build out your Personal Injury Law practice. The program has been running since 1984 and, through The Injury HelpLine, we have connected thousands of attorneys with injury victims across the country.

Lawyers who work with RW Lynch return to our program time and time again because it’s effective and the results are tried and true.

If ROI is a top concern, as it is for all businesses, then the investment you make in becoming an exclusive member of our attorney network is a wise approach. We work hand in hand with you and your team to make sure calls are coming in. Exclusivity is a core value of our program. The area you manage is yours and only yours when you join our program.

If you would like to learn more about the RW Lynch Lead Generation Program and the industry-leading ROI that we provide for clients, register for a 15-minute Program Tour or contact us.

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It’s no mystery, the average attorney works more hours than most professionals in other careers.

“At many large firms, lawyers often bill 40 or 50 hours a week even if they are actually working 60 to 70.”  – The Atlantic

Here are a few tips to stay motivated, productive, and level-headed:

 

Pace Yourself

You’ve heard the cliché phrase “it’s a marathon, not a sprint”, right? When you feel stuck, simply take a step back and give yourself a moment to mull things over. When you hit a roadblock, chances are that you won’t be able to get past it unless you give yourself a moment to process the issue at hand. Once this technique is mastered it will ultimately improve productivity.

 

Scope out your Timeline

Scheduling can be the key to unlocking a stress-free workday. If you create a timeline you’ll know your limits and create tangible goals. Therefore, when a new client needs your help, you’ll be realistic with your timeframe in terms of what they can expect.

 

 

Contact us to grow your practice

 

Take a Walk

In terms of taking the pressure off and gaining a fresh perspective, there’s almost nothing better than to remove yourself from a situation and getting some fresh air. Taking a walk down the block or simply around the perimeter of your office building is not only a good idea, it can be one of the best decisions you’ll make.

 

 

Allow Mental Health Days

Yes, we all know it’s hard to take a day off but this could be the very solution to breaking the code in terms of your next work-related dilemma.

“Just like electronic devices need recharging, it’s important to take time to charge your own batteries. A little alone time or an opportunity to practice some self-care can help you perform better.” – Psychology Today

 

Use a Lead Generation Service

One of the hardest things to do in business? You guessed it, generate more business. Why worry yourself about bringing in your own clients when you can find a service that brings in leads for you? RW Lynch has been supplying thousands of attorneys with new leads since 1984. You may be reading this on our blog but trust us, it’s worked for many Personal Injury Lawyers and it can work for you too. Plus, you get assigned to your own geographical region so the calls will go to you and only you.

Market Pricing and Availability

 

When you’re driven to succeed in your career you’ll have the motivation needed to ensure you stay on top of tasks that require your attention. That said, burnout is real and will not only stop the progress you’ve made at your job, it can be detrimental to your overall health and well-being.

Are you a Personal Injury Attorney? How many hours do you work per week? Contact us today to find proper work-life balance.

Contact RW Lynch to see how we can help you bring in leads so you can have more time for yourself and your loved ones. You’re busy enough, we’ll make sure you get those phone calls.

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3 Tips to Get More Clients in 2018

Posted on February 12, 2018

It’s a challenging time for marketing small businesses

Staying competitive as a sole practitioner and small to mid-sized personal injury firm is an increasingly difficult task as marketing technologies and best practices evolve. This is no longer a marketplace where people simply rely on friends and family for recommendations.

Modern marketing technologies have enabled all total lawyers to improve their effectiveness in online marketing.

Your potential clients are searching for information online and being informed by your competitors. Modern marketing technologies have enabled all total lawyers to improve their effectiveness in online marketing, and have especially enabled large firms to have a competitive edge. Their larger budget of marketing spend enables them to continually utilize these technologies to advertise to your prospects across a variety of channels, such as internet search, social media, and retargeting ads.

When trying to attract new clients online, personal injury lawyers are struggling amid increasing levels of competition. A typical PPC Campaign is expensive, complex and time-consuming to execute.

How can you stand out when faced with one of the most competitive online marketing landscapes in the world? Here are three tips on how to survive and thrive in today’s competitive environment:

1. Build a Strategy

Failing to develop a consistent marketing strategy, no matter how basic, will severely limit your ability to develop your practice. Define your goals, marketing mix, and spending plan before you put a single dollar towards your own online marketing campaign. A misdirected PPC campaign can be incredibly costly in just a few days.

For more information on how to build your strategy, view our previous post on this topic: Marketing for Personal Injury Attorneys: the Importance of Strategy

2. Unite on Tactics

Once you have a strategy, you must execute it to reap the rewards. It’s best to utilize proven marketing tactics so that you don’t quickly burn through your budget on experimentation. One very effective method of doing this is to take advantage of an advertising model that provides your firm a steady flow of visibility while not requiring an enormous investment, especially one that utilizes internet search.

For more information on how this model works with PPC campaigns, view our previous post on this topic: How to thrive in the Era of Google Search

3. Be Worthy

Your prospects and clients will search for and visit your website. Have something on your website that they find valuable. A couple methods are to provide information that helps them deal with difficulty in life or better understand their rights. You can also direct them to other relevant resources on the internet. If visitors leave your website feeling more informed or positive, they are more likely feel positive about your brand, overall. Helping prospects through content, prior to speaking with them, can facilitate a better client-relationship from the very start. This is also an effective method for dealing with poor reviews on the internet.

People are more likely to write a review about your business if they had a bad experience with your firm than if they had a good experience. These bad reviews can destroy small businesses. If a reviewer is at fault for their own negative experience, or if they never transacted business with you, it can still mislead prospects and active clients. Rather than engaging in online debate, you may find that content development is a more effective strategy. Remember, the best brands have lots of bad reviews, so don’t feel like a few bad reviews are the “end-of-the-world.” Show that you are worthy of new business by demonstrating your integrity, sharing results and testimonials, and continually providing value to your clients and prospects. Building an “army” of happy clients should be your main focus.

For more information on how you can create content that delivers value, view our previous post on this topic: Marketing for Personal Injury Attorneys: Content Marketing for Law Firms

 

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In some ways, the legal profession as a whole was latecomers to the business website party.   What this means, is that a significant number of legal websites remain essentially electronic brochures, whose goal is little more than to complement face-to-face networking and business development. Little by little, however, some firms are about to make an evolutionary leap, which will transform their website into an exciting partner which generates new business leads. This new website will go from being an electronic brochure to being a group of marketing tools which work seamlessly together to grow a law firm. How will your law firm website secure and convert those leads?

Questions Your Legal Website Must Answer to Convert More Leads

The most important thing to keep in mind is how little time you actually have to engage a prospect on your legal website. Most people spend less than ten seconds evaluating your website or your legal blog. If they find nothing immediately relevant to their specific problem, they are gone, usually for good. The questions you must answer for those prospects—almost immediately—include:

  • Are you the kind of attorney I need? It should be almost painfully obvious what type of law you practice, even to the most casual observer.
  • Do you have experience in my specific problem? Keep the legalese to a minimum, even using a term like “truck accident attorney” in place of “personal injury attorney,” when possible.
  • Will I “click” with this lawyer? Of course your legal education and experience are important, but equally important is whether the prospect can immediately see you as someone they could discuss their problem with. Including some personal information on your site, or perhaps even a video, lets your personality shine through, making you more human, therefore more approachable.
  • Why should I hire you? Try to avoid the overused “Our firm has 25 years’ experience,” and really delve into the benefits you can bring to your clients, any especially creative solutions you have used to benefit a client, or even consider using client testimonials to better tell others why they should hire you.

6 Expert Tips to Follow

With the giant leaps in technology, we now live in a world where a client could potentially hire an attorney who is not located in their immediate vicinity, so long as that attorney brings highly specialized expertise to the table. In addition to answering the above questions for your prospective clients, you will also want to consider the following important elements for your legal website:

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ConvertLeadsA majority of personal injury lawyers are constantly evaluating the most effective ways to grow their practice and increase revenue. Besides focusing on some of the essential marketing tactics in today’s world, such as maintaining a website and writing blog posts, personal injury lawyers are usually looking for additional opportunities to generate more prospective clients. In many cases, the right lead generation company can play a vital role in driving or supplementing these growth efforts. There are many personal injury lead generation services available today, and it is important to learn about the issues that should be considered before making a decision.

How Do Personal Injury Lead Generation Services Work?

Personal injury lead generation services are usually designed around group advertising and Search Engine Marketing. The basic concept is that by leveraging the funds from participating attorneys, lead generation firms can then take out large national and local advertising campaigns to effectively target consumers in need of personal injury lawyers. Typically, lead generation firms have marketing experts that use their expertise to optimize campaigns across advertising mediums such as the internet, mobile and television, which generate personal injury leads via form submissions and telephone calls.

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‘Mobilegeddon’ has been taking over the internet this week. On Tuesday, Google announced a big change to its search algorithm. What does that mean for your law firm website?

Google’s newest update will essentially give a boost in organic (non-paid) search results to websites that are mobile friendly. The idea is to encourage website developers to create websites that are more user friendly on smart phones. The more mobile friendly and content rich the website is, the higher it will rank in Google’s organic search results.

Google spokeswoman Krisztina Radosavljevic-Szilagyi explained, “As people increasingly search on their mobile devices, we want to make sure they can find content that’s not only relevant and timely, but also easy to read and interact with on smaller mobile screens.”

According to NPR, Google stated that as soon as a website is made mobile friendly, its position within the search results will begin to improve. This is excellent news for law firms that have not yet made the move to a responsive, mobile friendly, website. Google’s latest news is saturating the internet. Don’t miss this opportunity to increase your law firm’s internet presence by improving your rank on Google.

For more information on RW Lynch’s custom web design and optimization, please contact us or give us a call at 1-800-594-8940.

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Legal Marketing Trends to Consider in 2015

Posted on January 13, 2015

RW Lynch 2015 Legal Trends

2015 is officially here, and with the new year comes a focus on the latest trends in legal marketing. With every year that passes, technology becomes more powerful and it allows consumers more ways to search, learn and gain access to attorneys. As a personal injury attorney, you know that “keeping up with the times” is essential to not only growing your caseload but also sustaining your practice.

Personal Injury Marketing Trends 2015

A Website Isn’t Recommended, It’s Essential

If growth is your plan for 2015, then you must have a website. According to a study done by Hinge Research, 77% of all leads are generated online! Your website should include more than just your contact information and what types of cases you specialize in. It should also include reading materials for injured claimants to prepare for what’s ahead, whether or not you take cases on a contingency basis, your success stories and why you are the right attorney for prospective clients.

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InjuryHelpLine.com Has a Brand New Look!

Posted on October 8, 2014

InjuryHelpLine.com has a Brand New Look!

RW Lynch is thrilled to announce the newly redesigned Injury HelpLine® website!

In addition to its fresh look and feel, our updated Injury HelpLine® site is now fully responsive. This is an exciting enhancement for the RW Lynch program, as this is the first time Injury HelpLine® users will be able to view InjuryHelpLine.com from any size screen. Our flagship lead generating website is easily visible on any internet capable device, from the largest desktop, to the smallest smart phone, and any laptop or tablet in between.

InjuryHelpLine.com has also been reformulated with a clearer message, in an effort to provide our visitors with the very best service possible. With streamlined and direct content, we have made it effortless for Injury HelpLine® visitors to connect with a local personal injury attorney. It is now easier than ever for injured victims to get the help they need.

If you haven’t already, don’t forget to check out InjuryHelpLine.com. This exciting development is only part of RW Lynch’s continuing effort to develop our service for personal injury attorneys. To learn more about RW Lynch and our lead generation program, please contact us or call us at 1-800-594-8940.

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RW Lynch ConvertLeadsEvery day, people throughout the country need personal injury legal services. In every market, there are numerous choices for the legal consumer. And competition amongst attorneys vying for personal injury cases is only getting tougher as more lawyers graduate law school and open their own practices. So how can you not only generate personal injury leads but convert them into clients?

Personal Injury Lead Generation

The first step in converting more leads is understanding your lead generation process. What kinds of marketing and advertising activities are used by your firm to generate leads?

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