Posts tagged with 'Lead Generation'

3 Tips to Get More Clients in 2018

Posted on February 12, 2018

It’s a challenging time for marketing small businesses

Staying competitive as a sole practitioner and small to mid-sized personal injury firm is an increasingly difficult task as marketing technologies and best practices evolve. This is no longer a marketplace where people simply rely on friends and family for recommendations.

Modern marketing technologies have enabled all total lawyers to improve their effectiveness in online marketing.

Your potential clients are searching for information online and being informed by your competitors. Modern marketing technologies have enabled all total lawyers to improve their effectiveness in online marketing, and have especially enabled large firms to have a competitive edge. Their larger budget of marketing spend enables them to continually utilize these technologies to advertise to your prospects across a variety of channels, such as internet search, social media, and retargeting ads.

When trying to attract new clients online, personal injury lawyers are struggling amid increasing levels of competition. A typical PPC Campaign is expensive, complex and time-consuming to execute.

How can you stand out when faced with one of the most competitive online marketing landscapes in the world? Here are three tips on how to survive and thrive in today’s competitive environment:

1. Build a Strategy

Failing to develop a consistent marketing strategy, no matter how basic, will severely limit your ability to develop your practice. Define your goals, marketing mix, and spending plan before you put a single dollar towards your own online marketing campaign. A misdirected PPC campaign can be incredibly costly in just a few days.

For more information on how to build your strategy, view our previous post on this topic: Marketing for Personal Injury Attorneys: the Importance of Strategy

2. Unite on Tactics

Once you have a strategy, you must execute it to reap the rewards. It’s best to utilize proven marketing tactics so that you don’t quickly burn through your budget on experimentation. One very effective method of doing this is to take advantage of an advertising model that provides your firm a steady flow of visibility while not requiring an enormous investment, especially one that utilizes internet search.

For more information on how this model works with PPC campaigns, view our previous post on this topic: How to thrive in the Era of Google Search

3. Be Worthy

Your prospects and clients will search for and visit your website. Have something on your website that they find valuable. A couple methods are to provide information that helps them deal with difficulty in life or better understand their rights. You can also direct them to other relevant resources on the internet. If visitors leave your website feeling more informed or positive, they are more likely feel positive about your brand, overall. Helping prospects through content, prior to speaking with them, can facilitate a better client-relationship from the very start. This is also an effective method for dealing with poor reviews on the internet.

People are more likely to write a review about your business if they had a bad experience with your firm than if they had a good experience. These bad reviews can destroy small businesses. If a reviewer is at fault for their own negative experience, or if they never transacted business with you, it can still mislead prospects and active clients. Rather than engaging in online debate, you may find that content development is a more effective strategy. Remember, the best brands have lots of bad reviews, so don’t feel like a few bad reviews are the “end-of-the-world.” Show that you are worthy of new business by demonstrating your integrity, sharing results and testimonials, and continually providing value to your clients and prospects. Building an “army” of happy clients should be your main focus.

For more information on how you can create content that delivers value, view our previous post on this topic: Marketing for Personal Injury Attorneys: Content Marketing for Law Firms

 

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In some ways, the legal profession as a whole was latecomers to the business website party.   What this means, is that a significant number of legal websites remain essentially electronic brochures, whose goal is little more than to complement face-to-face networking and business development. Little by little, however, some firms are about to make an evolutionary leap, which will transform their website into an exciting partner which generates new business leads. This new website will go from being an electronic brochure to being a group of marketing tools which work seamlessly together to grow a law firm. How will your law firm website secure and convert those leads?

Questions Your Legal Website Must Answer to Convert More Leads

The most important thing to keep in mind is how little time you actually have to engage a prospect on your legal website. Most people spend less than ten seconds evaluating your website or your legal blog. If they find nothing immediately relevant to their specific problem, they are gone, usually for good. The questions you must answer for those prospects—almost immediately—include:

  • Are you the kind of attorney I need? It should be almost painfully obvious what type of law you practice, even to the most casual observer.
  • Do you have experience in my specific problem? Keep the legalese to a minimum, even using a term like “truck accident attorney” in place of “personal injury attorney,” when possible.
  • Will I “click” with this lawyer? Of course your legal education and experience are important, but equally important is whether the prospect can immediately see you as someone they could discuss their problem with. Including some personal information on your site, or perhaps even a video, lets your personality shine through, making you more human, therefore more approachable.
  • Why should I hire you? Try to avoid the overused “Our firm has 25 years’ experience,” and really delve into the benefits you can bring to your clients, any especially creative solutions you have used to benefit a client, or even consider using client testimonials to better tell others why they should hire you.

6 Expert Tips to Follow

With the giant leaps in technology, we now live in a world where a client could potentially hire an attorney who is not located in their immediate vicinity, so long as that attorney brings highly specialized expertise to the table. In addition to answering the above questions for your prospective clients, you will also want to consider the following important elements for your legal website:

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ConvertLeadsA majority of personal injury lawyers are constantly evaluating the most effective ways to grow their practice and increase revenue. Besides focusing on some of the essential marketing tactics in today’s world, such as maintaining a website and writing blog posts, personal injury lawyers are usually looking for additional opportunities to generate more prospective clients. In many cases, the right lead generation company can play a vital role in driving or supplementing these growth efforts. There are many personal injury lead generation services available today, and it is important to learn about the issues that should be considered before making a decision.

How Do Personal Injury Lead Generation Services Work?

Personal injury lead generation services are usually designed around group advertising and Search Engine Marketing. The basic concept is that by leveraging the funds from participating attorneys, lead generation firms can then take out large national and local advertising campaigns to effectively target consumers in need of personal injury lawyers. Typically, lead generation firms have marketing experts that use their expertise to optimize campaigns across advertising mediums such as the internet, mobile and television, which generate personal injury leads via form submissions and telephone calls.

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‘Mobilegeddon’ has been taking over the internet this week. On Tuesday, Google announced a big change to its search algorithm. What does that mean for your law firm website?

Google’s newest update will essentially give a boost in organic (non-paid) search results to websites that are mobile friendly. The idea is to encourage website developers to create websites that are more user friendly on smart phones. The more mobile friendly and content rich the website is, the higher it will rank in Google’s organic search results.

Google spokeswoman Krisztina Radosavljevic-Szilagyi explained, “As people increasingly search on their mobile devices, we want to make sure they can find content that’s not only relevant and timely, but also easy to read and interact with on smaller mobile screens.”

According to NPR, Google stated that as soon as a website is made mobile friendly, its position within the search results will begin to improve. This is excellent news for law firms that have not yet made the move to a responsive, mobile friendly, website. Google’s latest news is saturating the internet. Don’t miss this opportunity to increase your law firm’s internet presence by improving your rank on Google.

For more information on RW Lynch’s custom web design and optimization, please contact us or give us a call at 1-800-594-8940.

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Legal Marketing Trends to Consider in 2015

Posted on January 13, 2015

RW Lynch 2015 Legal Trends

2015 is officially here, and with the new year comes a focus on the latest trends in legal marketing. With every year that passes, technology becomes more powerful and it allows consumers more ways to search, learn and gain access to attorneys. As a personal injury attorney, you know that “keeping up with the times” is essential to not only growing your caseload but also sustaining your practice.

Personal Injury Marketing Trends 2015

A Website Isn’t Recommended, It’s Essential

If growth is your plan for 2015, then you must have a website. According to a study done by Hinge Research, 77% of all leads are generated online! Your website should include more than just your contact information and what types of cases you specialize in. It should also include reading materials for injured claimants to prepare for what’s ahead, whether or not you take cases on a contingency basis, your success stories and why you are the right attorney for prospective clients.

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InjuryHelpLine.com Has a Brand New Look!

Posted on October 8, 2014

InjuryHelpLine.com has a Brand New Look!

RW Lynch is thrilled to announce the newly redesigned Injury HelpLine® website!

In addition to its fresh look and feel, our updated Injury HelpLine® site is now fully responsive. This is an exciting enhancement for the RW Lynch program, as this is the first time Injury HelpLine® users will be able to view InjuryHelpLine.com from any size screen. Our flagship lead generating website is easily visible on any internet capable device, from the largest desktop, to the smallest smart phone, and any laptop or tablet in between.

InjuryHelpLine.com has also been reformulated with a clearer message, in an effort to provide our visitors with the very best service possible. With streamlined and direct content, we have made it effortless for Injury HelpLine® visitors to connect with a local personal injury attorney. It is now easier than ever for injured victims to get the help they need.

If you haven’t already, don’t forget to check out InjuryHelpLine.com. This exciting development is only part of RW Lynch’s continuing effort to develop our service for personal injury attorneys. To learn more about RW Lynch and our lead generation program, please contact us or call us at 1-800-594-8940.

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RW Lynch ConvertLeadsEvery day, people throughout the country need personal injury legal services. In every market, there are numerous choices for the legal consumer. And competition amongst attorneys vying for personal injury cases is only getting tougher as more lawyers graduate law school and open their own practices. So how can you not only generate personal injury leads but convert them into clients?

Personal Injury Lead Generation

The first step in converting more leads is understanding your lead generation process. What kinds of marketing and advertising activities are used by your firm to generate leads?

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RW Lynch Long term MarketingWhen budgeting for an effective marketing campaign, it is imperative that you approach it with a long-term mindset. A consumer’s buying habits continuously fluctuates and in order to maximize your return on investment, you need to allow your marketing campaign to work for you for an extended period of time. Advertising in any way (television, print, online or with a marketing company) for a month here or a month there will not give you a realistic measurement on how well the campaign is or will work for you.

As a personal injury attorney, this is especially true. Any advertising professional will tell you that effective advertising is about reach, frequency and optimization. Ultimately advertising needs frequency because you never know when a consumer may need your services. Herbert Krugman, who commissioned a significant study on this subject, said this, “Advertising needs frequency because like a product sitting on a shelf, you never know when the consumer is going to be looking for you, so you have to rent the shelf space all the time.”

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Why First Impressions Are Important

Posted on June 11, 2014

RW Lynch Good ImpressionIt is often said that a first impression can be a last impression. For attorneys, especially Personal Injury Attorneys who have to fiercely fight for business in such a highly competitive market, much like those who participate in the RW Lynch marketing program, making a great first impression is essential with new clients!

Studies have shown that it takes approximately 3 seconds for a person to evaluate you based on appearance, body language, demeanor and mannerisms. This first impression sets the tone for the relationship to follow. Just as you are judging whether they are a good fit for you as your client, they too are judging whether you are the type of attorney they see fit to represent them in their case.

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RW Lynch Leverage Marketing to Generate LeadsThere are over 77,000 Personal Injury Attorneys in the United States and that number is growing. So how will potential leads find you for help? Are you understanding the “shopping” habits of potential victims and leveraging all opportunities to connect with them, like the RW Lynch clients are?

99% of all prospects will do some sort of research to find the best lawyer in their area. What this means for you is that you need to reach them in as many ways as possible. Staying focused on how people “shop” for an attorney will help you generate a regular influx of leads.

Knowing that most people will no longer simply open a phone book and call the first PI Lawyer listed means that you need to understand people’s shopping habits, educate them and make yourself readily available.

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