Posts tagged with 'Effective PI Advertising'

Watch what our Network Member Attorney has to say about The RW Lynch program.

 

Attorney Richard J. Shicker, a sole practitioner, is the subject of our newest testimonial video. Mr. Shicker has been with RW Lynch since the early 80’s and is still bringing in cases to this day through The Injury HelpLine.

A couple highlights from his testimonial video:

“We like that idea that it’s an exclusive feature, the area that we buy, we’re the only ones that get calls from that area. It’s very helpful. I know that nobody else is going to compete with me for those particular calls. You have to be very alert and answer those calls as soon as possible. The fact that it is exclusive encourages me to make sure that I return those calls ASAP.”

“70 percent of the population does not have a family attorney. So, staying in touch with them, you become their attorney for when they’re in a car wreck or have a workers compensation claim.”

 

Are you a Personal Injury Lawyer looking for more client leads in your region? Contact us today to learn more about how our program brings you the business you need while you concentrate on doing what you do best; helping injury victims when they need it most.

 

Contact us to grow your practice

 

 

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“I’d encourage those people that have questions to consider seriously about engaging RW Lynch because I think it’s a good program.”

 

 

“RW Lynch has been a professional group and I’ve been grateful for the referrals that they’ve made to me personally. I’ve never lost money for any particular year that I’ve used RW Lynch. In fact, about the lowest I’ve ever had, I’ve made about four times that amount of money that I’ve spent. So, the chances are, I’m going to make money by using RW Lynch.”

 

Contact us to grow your practice

Exclusive Calls, Better Quality = Higher Return on your Investment!

 

Exclusive leads (avg rates per lead)

10 x $300 = $3000 x 20% (avg conversion) => 2 new cases

no competition, more time spent on the larger cases

 

 

Grow your client base! All it takes is joining the network, receiving the calls, discussing a potential clients situation, and getting the new case. We’ll help bring in the leads so you can spend more time helping the people who contact your firm.

When you work with RW Lynch you are being supported by a team of marketers and experts who know how to generate leads. We work together to help you build out your Personal Injury Law practice. The program has been running since 1984 and, through The Injury HelpLine, we have connected thousands of attorneys with injury victims across the country.

Lawyers who work with RW Lynch return to our program time and time again because it’s effective and the results are tried and true.

If ROI is a top concern, as it is for all businesses, then the investment you make in becoming an exclusive member of our attorney network is a wise approach. We work hand in hand with you and your team to make sure calls are coming in. Exclusivity is a core value of our program. The area you manage is yours and only yours when you join our program.

If you would like to learn more about the RW Lynch Lead Generation Program and the industry-leading ROI that we provide for clients, register for a 15-minute Program Tour or contact us.

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The Trends Putting Pressure on Law Firms

Posted on February 27, 2018

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An increase in major settlements for pro se litigants is not what we predict for this next year, but we do notice other important trends impacting your industry. Market consolidation, downward pricing pressure, and new technology are all having a significant impact. How is this directly impacting your firm, and how should you respond?

Consolidation of Firms

This is perhaps the most obvious trend. The industry is consolidating as larger firms move into lateral markets. Demand growth has been modest during the past several years, while volatility has significantly increased. According to a recent report, over 71% of firms failed to see two consecutive years of demand growth.* This means that fewer firms are realizing demand growth, and the majority of firms are seeing either flat or decreasing demand. The expectation is that large firms will continue to expand and put pressure on smaller firms. We encourage that you are not part of that 71%, and we’ll explain how, a bit later.

Downward Pricing Pressure

As the above trend continues to impact the industry, smaller firms are experiencing increased pricing pressure. Developing and managing an effective pricing model is already a challenge. Ensuring that your pricing model is competitive, however, is an entirely different matter. Today’s clients are demanding more for less. A recent infographic illustrates how only 28% of firms have addressed this issue, and 87% are experiencing intense price competition.** Bound by a finite amount of time, the laws of physics, and your limited resources, there is still a way to break free of this pressure.

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In some ways, the legal profession as a whole was latecomers to the business website party.   What this means, is that a significant number of legal websites remain essentially electronic brochures, whose goal is little more than to complement face-to-face networking and business development. Little by little, however, some firms are about to make an evolutionary leap, which will transform their website into an exciting partner which generates new business leads. This new website will go from being an electronic brochure to being a group of marketing tools which work seamlessly together to grow a law firm. How will your law firm website secure and convert those leads?

Questions Your Legal Website Must Answer to Convert More Leads

The most important thing to keep in mind is how little time you actually have to engage a prospect on your legal website. Most people spend less than ten seconds evaluating your website or your legal blog. If they find nothing immediately relevant to their specific problem, they are gone, usually for good. The questions you must answer for those prospects—almost immediately—include:

  • Are you the kind of attorney I need? It should be almost painfully obvious what type of law you practice, even to the most casual observer.
  • Do you have experience in my specific problem? Keep the legalese to a minimum, even using a term like “truck accident attorney” in place of “personal injury attorney,” when possible.
  • Will I “click” with this lawyer? Of course your legal education and experience are important, but equally important is whether the prospect can immediately see you as someone they could discuss their problem with. Including some personal information on your site, or perhaps even a video, lets your personality shine through, making you more human, therefore more approachable.
  • Why should I hire you? Try to avoid the overused “Our firm has 25 years’ experience,” and really delve into the benefits you can bring to your clients, any especially creative solutions you have used to benefit a client, or even consider using client testimonials to better tell others why they should hire you.

6 Expert Tips to Follow

With the giant leaps in technology, we now live in a world where a client could potentially hire an attorney who is not located in their immediate vicinity, so long as that attorney brings highly specialized expertise to the table. In addition to answering the above questions for your prospective clients, you will also want to consider the following important elements for your legal website:

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‘Mobilegeddon’ has been taking over the internet this week. On Tuesday, Google announced a big change to its search algorithm. What does that mean for your law firm website?

Google’s newest update will essentially give a boost in organic (non-paid) search results to websites that are mobile friendly. The idea is to encourage website developers to create websites that are more user friendly on smart phones. The more mobile friendly and content rich the website is, the higher it will rank in Google’s organic search results.

Google spokeswoman Krisztina Radosavljevic-Szilagyi explained, “As people increasingly search on their mobile devices, we want to make sure they can find content that’s not only relevant and timely, but also easy to read and interact with on smaller mobile screens.”

According to NPR, Google stated that as soon as a website is made mobile friendly, its position within the search results will begin to improve. This is excellent news for law firms that have not yet made the move to a responsive, mobile friendly, website. Google’s latest news is saturating the internet. Don’t miss this opportunity to increase your law firm’s internet presence by improving your rank on Google.

For more information on RW Lynch’s custom web design and optimization, please contact us or give us a call at 1-800-594-8940.

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Can Salesmanship Grow Your Case Load?

The personal injury profession is overflowing with competition. What sets one personal injury attorney apart from the hundreds of other personal injury attorneys in their area? In such a competitive field, it is vital that personal injury attorneys are not only able to find potential clients, but turn them into clients.

Personal injury attorneys know the competition is fierce. In an attempt to grow a personal injury practice, lawyers may be working with a lead generation firm, maintaining a website, making blog posts, sending out email newsletters and saturating social media. If personal injury attorneys are doing everything to maximize their presence online and offline, why are there difficulties in landing clients?

Generating leads is only the beginning, and the first step in the personal injury sales process. Once a prospective client calls or contacts a personal injury attorney, the real work begins.

Personal Injury Leads: Get in Touch…FAST

What good is marketing a personal injury law firm or using a lead generation firm if attorneys let potential clients slip through their fingers? If one personal injury attorney is not eager to act when he or she is contacted by a prospective client, that person is just an internet search away from finding another personal injury attorney who is willing to act on their behalf. When someone is in need of legal advice, they will not be sitting by the phone, patiently waiting for a particular personal injury attorney to return their call. They will find help elsewhere, but responding promptly can really help make a lasting impact with a prospective client.

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Legal Marketing Trends to Consider in 2015

Posted on January 13, 2015

RW Lynch 2015 Legal Trends

2015 is officially here, and with the new year comes a focus on the latest trends in legal marketing. With every year that passes, technology becomes more powerful and it allows consumers more ways to search, learn and gain access to attorneys. As a personal injury attorney, you know that “keeping up with the times” is essential to not only growing your caseload but also sustaining your practice.

Personal Injury Marketing Trends 2015

A Website Isn’t Recommended, It’s Essential

If growth is your plan for 2015, then you must have a website. According to a study done by Hinge Research, 77% of all leads are generated online! Your website should include more than just your contact information and what types of cases you specialize in. It should also include reading materials for injured claimants to prepare for what’s ahead, whether or not you take cases on a contingency basis, your success stories and why you are the right attorney for prospective clients.

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InjuryHelpLine.com Has a Brand New Look!

Posted on October 8, 2014

InjuryHelpLine.com has a Brand New Look!

RW Lynch is thrilled to announce the newly redesigned Injury HelpLine® website!

In addition to its fresh look and feel, our updated Injury HelpLine® site is now fully responsive. This is an exciting enhancement for the RW Lynch program, as this is the first time Injury HelpLine® users will be able to view InjuryHelpLine.com from any size screen. Our flagship lead generating website is easily visible on any internet capable device, from the largest desktop, to the smallest smart phone, and any laptop or tablet in between.

InjuryHelpLine.com has also been reformulated with a clearer message, in an effort to provide our visitors with the very best service possible. With streamlined and direct content, we have made it effortless for Injury HelpLine® visitors to connect with a local personal injury attorney. It is now easier than ever for injured victims to get the help they need.

If you haven’t already, don’t forget to check out InjuryHelpLine.com. This exciting development is only part of RW Lynch’s continuing effort to develop our service for personal injury attorneys. To learn more about RW Lynch and our lead generation program, please contact us or call us at 1-800-594-8940.

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RW Lynch Long term MarketingWhen budgeting for an effective marketing campaign, it is imperative that you approach it with a long-term mindset. A consumer’s buying habits continuously fluctuates and in order to maximize your return on investment, you need to allow your marketing campaign to work for you for an extended period of time. Advertising in any way (television, print, online or with a marketing company) for a month here or a month there will not give you a realistic measurement on how well the campaign is or will work for you.

As a personal injury attorney, this is especially true. Any advertising professional will tell you that effective advertising is about reach, frequency and optimization. Ultimately advertising needs frequency because you never know when a consumer may need your services. Herbert Krugman, who commissioned a significant study on this subject, said this, “Advertising needs frequency because like a product sitting on a shelf, you never know when the consumer is going to be looking for you, so you have to rent the shelf space all the time.”

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Why First Impressions Are Important

Posted on June 11, 2014

RW Lynch Good ImpressionIt is often said that a first impression can be a last impression. For attorneys, especially Personal Injury Attorneys who have to fiercely fight for business in such a highly competitive market, much like those who participate in the RW Lynch marketing program, making a great first impression is essential with new clients!

Studies have shown that it takes approximately 3 seconds for a person to evaluate you based on appearance, body language, demeanor and mannerisms. This first impression sets the tone for the relationship to follow. Just as you are judging whether they are a good fit for you as your client, they too are judging whether you are the type of attorney they see fit to represent them in their case.

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