Posts tagged with 'Effective PI Advertising'

This exercise is intended to help you flesh out a personal injury firm marketing plan and aid in growth for your firm.

What’s your plan for marketing your personal injury firm? Below are some tips to get you moving on building a name for your practice.

 

Strategy: It’s all about building up to where you envision your practice being in the future. What are your benchmarks? How do these benchmarks align with the overall goals of your practice? Your personal injury firms marketing plan depends upon defining these elements.

 

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Infrastructure: Think of each digital platform like a road that leads to your website. What core platforms will your firm use for marketing online? And, once a visitor is looking at your website, where do you want visitors to go? What action do you want them to take?

 

 

 

 

Creative assets: You’ll need assets for your personal injury firm marketing strategy. Are your logos developed? How about color schemes you want your firm associated with? List all of the platforms you want to utilize. If you haven’t started using any social media profiles, research your competitors and see where they exist in order to create a good starting point for your digital presence.

 

 

 

 

Promotions: What are you doing to get the word out for your practice? Make a list and separate the digital from the physical and see where your plan may be lacking. As discussed in our SWOT analysis download, you want to make sure you identify your strengths and weaknesses in order to pinpoint where you need to improve.

 

 

 

 

Competitor Review: It’s worth being repeated –  when it comes to personal injury firm marketing, what is your competition doing that you aren’t currently improving upon? Research the nature of the posts that are getting a good response from your desired audience.  We’ll go deeper into performing a competitive review in a future blog. Stay tuned!

 

 

 

 

Vendor Review: What services are you using to build your practice? A sound approach to allocating a budget when ROI is a top concern is to go with a program that has worked for other attorneys. The RW Lynch program is the largest network of law firms nationwide and has been a proven method for building caseloads for multiple firms for 34 years.

 

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Our testimonial videos feature attorneys who made the decision to join The RW Lynch Network and, as a result, landed multiple six-figure settlements from helping people in their region when they needed it most.

Personal injury law is a fiercely competitive field and unique unto itself in terms of how clients reach you and who they trust in a moment of urgency. it’s understandable that all of this can seem like a lot to handle. We’re here to help. We’ll asssit with personal injury firm marketing while you focus on your clients.

One of the most reliable ways to find new clients is by joining a network that is known far and wide. When you become a member of the RW Lynch Network you are assigned to regions where exclusive calls go directly to your firm from clients who call The Injury HelpLine and trust us due to our longevity and reliability.

For more information, be sure to read our blog and follow us on Twitter and Facebook!

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Have you created a SWOT Analysis for your Personal Injury Firm? Marketing groups take this classic step in the branding process to help them view different approaches they may not have thought of without this exercise.

 

The idea of this exercise is to be truthful with your businesses successes and shortcomings. Once you create a clear path it will be that much easier to allocate a budget to marketing and other strategies that will bring in long-term clients and help you build your firm.

 

Strengths. Weaknesses. Opportunities. Threats.

You’ll find that, when you fill out each section of a SWOT analysis, you will have a few initial bursts of ideas and then, once you get through all four sections the first time around, you’ll start to see that one section will help in building out a concrete version for the others that may not be as thoroughly filled out.

 

Each section is as follows:

Strengths: How does your firm differentiate itself from others firms in your region? As we discussed in the Find Your Niche blog, find your specialty or your range of expertise and include this in your strengths. Your strengths can also be along the lines of experience, location, or even as specific as your presence on a particular online platform.

 

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Weaknesses: Where do you need to improve? This section will take some soul searching for your personal injury firm. Have a discussion with your team about your competition (which may arise again in the Threats section that we’ll touch down on a little later in this article) and what they are currently doing better in when it comes to their positioning in the market.

 

 

 

 

Opportunities: Where do you envision your biggest success coming from? Where do you see your firm in 5 years? 10 years? Where do you want to see your firm in terms of positioning in the local market? What do you want your brand to be associated with?

 

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Threats: What big firms exist in your region? How much do they spend on advertising? Do they have a stronghold on the market? How many firms are by you? What else may be hindering the performance of your firm?

 

 

 

 

RW Lynch has supplied this free download for your firm to take advantage of. Book a meeting and get together as a team to figure out the different approaches that need to be considered in order to correctly put your firm’s name out into the world and into the view of people searching for an attorney.

Build your firm and connect with potential lifelong clients with RW Lynch.

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ROI in SEO for Personal Injury Attorneys

Posted on April 25, 2018

Attorneys often ask us – “How do I show up in the top search results for my region?”

 

SEO (Search Engine Optimization) takes time, diligence, discipline and comes with understanding a few key elements of this widely used digital craft. In the age of Google, what’s your personal injury law firm marketing plan?

 

On Google AdWords, legal keywords are the most expensive to bid on across the board. Did you know that “motorcycle accident attorney” is worth over $325.00 a click (most likely even more by the time you read this)? For a small firm, this approach can be very expensive. To put it into perspective, large firms spend upwards of $500,000.00 for a six-month AdWords campaign.

As a personal injury attorney in today’s digital landscape, where do you start when it comes to finding leads and building your business? RW Lynch is here to help you with some digital marketing tips to get things moving along for your practice in an extremely competitive space.

 

Keyword Research: Where is your competition in the search results? Being a top result of one great relevant keyword can do wonders for garnering business for your firm. Spend time, at least once a month, to explore keywords where you want clients to discover your business. Think about the value of each keyword for your site, rank them by importance to your firm, then write topics revolving around them.

As you search top results, you’ll see the content that competitors in your space are producing in order to rank high on Google or Bing. This will help you create content that, in terms of keyword relevance, will be effective in reaching your audience. A great tool to utilize to see what people are searching for online is Google Trends.

 

Contact us to learn more about our membership network.

 

Protect Your Brand: Here’s where you must use AdWords. If there is one keyword you want to protect, it’s the name of your firm. When you start building your presence online you’ll be seen as a competitor in the digital space and other personal injury attorneys marketing to potential clients in your region will target your brand keyword. It’s important to keep a budget set aside to own that top result.

 

 

Be The Expert: Write what you know. Just as we discussed in the Find Your Niche in Personal Injury Law blog, sharing expertise, while not giving away every single secret, provides value to visitors of your site. If someone has a need and you can offer knowledge and direction you’ll be able to garner genuine interest which will lead to authentic views which will boost the results of your website on search engines.

 

 

 

 

A Responsive Website: Make it mobile friendly! Does your site work well and look good on every device? Test your site to make sure that your page is working perfectly on any phone, tablet, computer and any device in between. Many CRM’s such as WordPress now offer almost nothing but responsive themes. That said, you always want to make sure that layout, navigation, and usability of your website is in tip-top shape to help with bounce rates and conversions.

 

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Generate Positive Reviews: Easier said than done, right? In today’s world, just as people trust organic search results, people trust authentic online reviews. These sites rank high in search results because people appreciate a digital version of word of mouth. Basically, people like real suggestions from other actual people.

 

 

 

Be Patient: Organic search results age like a fine wine. It takes time to build your presence in terms of relevance and authenticity. When it comes to achieving great search results, there is no instant gratification. Visitors will look at your content if it is relevant and they are in need of advice that aligns with your industry. A rule of thumb is to understand that it takes at least 6-12 months for organic SEO to index on search results. Stay consistent, write relevant content, and over time you’ll see ROI for your law firm.

 

RW Lynch will help guide your personal injury law firm marketing strategies with a number of effective methods. From hands-on assistance by our Account Executives to generating thousands of lawyer leads monthly through The Injury HelpLine, our program helps to build Personal Injury Law Firms across the country. Contact us today for more marketing solutions and to help you generate leads.

 

Additional links of interest to help with ROI for your firm and personal injury attorney marketing strategies:

http://www.rwlynch.com/resources/blog/hiring-personal-injury-lead-gen-firm-lead-distribution-roi/

http://www.rwlynch.com/resources/blog/ppc-personal-injury-advertising-costs-lead-generation/

http://www.rwlynch.com/resources/blog/personal-injury-lead-generation-cost-per-acquisition-roi/

http://www.rwlynch.com/resources/blog/strategic-tactics-generate-client-leads/

 

 

 

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Watch what our Network Member Attorney has to say about The RW Lynch program.

 

Attorney Richard J. Shicker, a sole practitioner, is the subject of our newest testimonial video. Mr. Shicker has been with RW Lynch since the early 80’s and is still bringing in cases to this day through The Injury HelpLine.

A couple highlights from his testimonial video:

“We like that idea that it’s an exclusive feature, the area that we buy, we’re the only ones that get calls from that area. It’s very helpful. I know that nobody else is going to compete with me for those particular calls. You have to be very alert and answer those calls as soon as possible. The fact that it is exclusive encourages me to make sure that I return those calls ASAP.”

“70 percent of the population does not have a family attorney. So, staying in touch with them, you become their attorney for when they’re in a car wreck or have a workers compensation claim.”

 

Are you a Personal Injury Lawyer looking for more client leads in your region? Contact us today to learn more about how our program brings you the business you need while you concentrate on doing what you do best; helping injury victims when they need it most.

 

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“I’d encourage those people that have questions to consider seriously about engaging RW Lynch because I think it’s a good program.”

 

 

“RW Lynch has been a professional group and I’ve been grateful for the referrals that they’ve made to me personally. I’ve never lost money for any particular year that I’ve used RW Lynch. In fact, about the lowest I’ve ever had, I’ve made about four times that amount of money that I’ve spent. So, the chances are, I’m going to make money by using RW Lynch.”

 

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Exclusive Calls, Better Quality = Higher Return on your Investment!

 

Exclusive leads (avg rates per lead)

10 x $300 = $3000 x 20% (avg conversion) => 2 new cases

no competition, more time spent on the larger cases

 

 

Grow your client base! All it takes is joining the network, receiving the calls, discussing a potential clients situation, and getting the new case. We’ll help bring in the leads so you can spend more time helping the people who contact your firm.

When you work with RW Lynch you are being supported by a team of marketers and experts who know how to generate leads. We work together to help you build out your Personal Injury Law practice. The program has been running since 1984 and, through The Injury HelpLine, we have connected thousands of attorneys with injury victims across the country.

Lawyers who work with RW Lynch return to our program time and time again because it’s effective and the results are tried and true.

If ROI is a top concern, as it is for all businesses, then the investment you make in becoming an exclusive member of our attorney network is a wise approach. We work hand in hand with you and your team to make sure calls are coming in. Exclusivity is a core value of our program. The area you manage is yours and only yours when you join our program.

If you would like to learn more about the RW Lynch Lead Generation Program and the industry-leading ROI that we provide for clients, register for a 15-minute Program Tour or contact us.

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The Trends Putting Pressure on Law Firms

Posted on February 27, 2018

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An increase in major settlements for pro se litigants is not what we predict for this next year, but we do notice other important trends impacting your industry. Market consolidation, downward pricing pressure, and new technology are all having a significant impact. How is this directly impacting your firm, and how should you respond?

Consolidation of Firms

This is perhaps the most obvious trend. The industry is consolidating as larger firms move into lateral markets. Demand growth has been modest during the past several years, while volatility has significantly increased. According to a recent report, over 71% of firms failed to see two consecutive years of demand growth.* This means that fewer firms are realizing demand growth, and the majority of firms are seeing either flat or decreasing demand. The expectation is that large firms will continue to expand and put pressure on smaller firms. We encourage that you are not part of that 71%, and we’ll explain how, a bit later.

Downward Pricing Pressure

As the above trend continues to impact the industry, smaller firms are experiencing increased pricing pressure. Developing and managing an effective pricing model is already a challenge. Ensuring that your pricing model is competitive, however, is an entirely different matter. Today’s clients are demanding more for less. A recent infographic illustrates how only 28% of firms have addressed this issue, and 87% are experiencing intense price competition.** Bound by a finite amount of time, the laws of physics, and your limited resources, there is still a way to break free of this pressure.

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In some ways, the legal profession as a whole was latecomers to the business website party.   What this means, is that a significant number of legal websites remain essentially electronic brochures, whose goal is little more than to complement face-to-face networking and business development. Little by little, however, some firms are about to make an evolutionary leap, which will transform their website into an exciting partner which generates new business leads. This new website will go from being an electronic brochure to being a group of marketing tools which work seamlessly together to grow a law firm. How will your law firm website secure and convert those leads?

Questions Your Legal Website Must Answer to Convert More Leads

The most important thing to keep in mind is how little time you actually have to engage a prospect on your legal website. Most people spend less than ten seconds evaluating your website or your legal blog. If they find nothing immediately relevant to their specific problem, they are gone, usually for good. The questions you must answer for those prospects—almost immediately—include:

  • Are you the kind of attorney I need? It should be almost painfully obvious what type of law you practice, even to the most casual observer.
  • Do you have experience in my specific problem? Keep the legalese to a minimum, even using a term like “truck accident attorney” in place of “personal injury attorney,” when possible.
  • Will I “click” with this lawyer? Of course your legal education and experience are important, but equally important is whether the prospect can immediately see you as someone they could discuss their problem with. Including some personal information on your site, or perhaps even a video, lets your personality shine through, making you more human, therefore more approachable.
  • Why should I hire you? Try to avoid the overused “Our firm has 25 years’ experience,” and really delve into the benefits you can bring to your clients, any especially creative solutions you have used to benefit a client, or even consider using client testimonials to better tell others why they should hire you.

6 Expert Tips to Follow

With the giant leaps in technology, we now live in a world where a client could potentially hire an attorney who is not located in their immediate vicinity, so long as that attorney brings highly specialized expertise to the table. In addition to answering the above questions for your prospective clients, you will also want to consider the following important elements for your legal website:

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‘Mobilegeddon’ has been taking over the internet this week. On Tuesday, Google announced a big change to its search algorithm. What does that mean for your law firm website?

Google’s newest update will essentially give a boost in organic (non-paid) search results to websites that are mobile friendly. The idea is to encourage website developers to create websites that are more user friendly on smart phones. The more mobile friendly and content rich the website is, the higher it will rank in Google’s organic search results.

Google spokeswoman Krisztina Radosavljevic-Szilagyi explained, “As people increasingly search on their mobile devices, we want to make sure they can find content that’s not only relevant and timely, but also easy to read and interact with on smaller mobile screens.”

According to NPR, Google stated that as soon as a website is made mobile friendly, its position within the search results will begin to improve. This is excellent news for law firms that have not yet made the move to a responsive, mobile friendly, website. Google’s latest news is saturating the internet. Don’t miss this opportunity to increase your law firm’s internet presence by improving your rank on Google.

For more information on RW Lynch’s custom web design and optimization, please contact us or give us a call at 1-800-594-8940.

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Can Salesmanship Grow Your Case Load?

The personal injury profession is overflowing with competition. What sets one personal injury attorney apart from the hundreds of other personal injury attorneys in their area? In such a competitive field, it is vital that personal injury attorneys are not only able to find potential clients, but turn them into clients.

Personal injury attorneys know the competition is fierce. In an attempt to grow a personal injury practice, lawyers may be working with a lead generation firm, maintaining a website, making blog posts, sending out email newsletters and saturating social media. If personal injury attorneys are doing everything to maximize their presence online and offline, why are there difficulties in landing clients?

Generating leads is only the beginning, and the first step in the personal injury sales process. Once a prospective client calls or contacts a personal injury attorney, the real work begins.

Personal Injury Leads: Get in Touch…FAST

What good is marketing a personal injury law firm or using a lead generation firm if attorneys let potential clients slip through their fingers? If one personal injury attorney is not eager to act when he or she is contacted by a prospective client, that person is just an internet search away from finding another personal injury attorney who is willing to act on their behalf. When someone is in need of legal advice, they will not be sitting by the phone, patiently waiting for a particular personal injury attorney to return their call. They will find help elsewhere, but responding promptly can really help make a lasting impact with a prospective client.

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Legal Marketing Trends to Consider in 2015

Posted on January 13, 2015

RW Lynch 2015 Legal Trends

2015 is officially here, and with the new year comes a focus on the latest trends in legal marketing. With every year that passes, technology becomes more powerful and it allows consumers more ways to search, learn and gain access to attorneys. As a personal injury attorney, you know that “keeping up with the times” is essential to not only growing your caseload but also sustaining your practice.

Personal Injury Marketing Trends 2015

A Website Isn’t Recommended, It’s Essential

If growth is your plan for 2015, then you must have a website. According to a study done by Hinge Research, 77% of all leads are generated online! Your website should include more than just your contact information and what types of cases you specialize in. It should also include reading materials for injured claimants to prepare for what’s ahead, whether or not you take cases on a contingency basis, your success stories and why you are the right attorney for prospective clients.

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