Have you created a SWOT Analysis for your Personal Injury Firm? Marketing groups take this classic step in the branding process to help them view different approaches they may not have thought of without this exercise.

 

The idea of this exercise is to be truthful with your businesses successes and shortcomings. Once you create a clear path it will be that much easier to allocate a budget to marketing and other strategies that will bring in long-term clients and help you build your firm.

 

Strengths. Weaknesses. Opportunities. Threats.

You’ll find that, when you fill out each section of a SWOT analysis, you will have a few initial bursts of ideas and then, once you get through all four sections the first time around, you’ll start to see that one section will help in building out a concrete version for the others that may not be as thoroughly filled out.

 

Each section is as follows:

Strengths: How does your firm differentiate itself from others firms in your region? As we discussed in the Find Your Niche blog, find your specialty or your range of expertise and include this in your strengths. Your strengths can also be along the lines of experience, location, or even as specific as your presence on a particular online platform.

 

Download Your SWOT Analysis Template

 

 

Weaknesses: Where do you need to improve? This section will take some soul searching for your personal injury firm. Have a discussion with your team about your competition (which may arise again in the Threats section that we’ll touch down on a little later in this article) and what they are currently doing better in when it comes to their positioning in the market.

 

 

 

 

Opportunities: Where do you envision your biggest success coming from? Where do you see your firm in 5 years? 10 years? Where do you want to see your firm in terms of positioning in the local market? What do you want your brand to be associated with?

 

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Threats: What big firms exist in your region? How much do they spend on advertising? Do they have a stronghold on the market? How many firms are by you? What else may be hindering the performance of your firm?

 

 

 

 

RW Lynch has supplied this free download for your firm to take advantage of. Book a meeting and get together as a team to figure out the different approaches that need to be considered in order to correctly put your firm’s name out into the world and into the view of people searching for an attorney.

Build your firm and connect with potential lifelong clients with RW Lynch.


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