“Strategy without tactics is the slowest route to victory, tactics without strategy is the noise before defeat.” — Sun Tsu

 

What’s your approach to building your practice? Where do you find new leads to make sure you stay afloat in today’s competitive marketplace? While it may be daunting to think about, mapping out and sticking to a sound strategy for generating business will help bring new client leads in on a consistent basis.

 

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The team at RW Lynch has put together a quick list of marketing tactics for you to consider:

 

 1. Create a series of measurable tactical objectives geared towards achieving your strategic marketing goals. For example, create a statement like, “gain 3 new clients per month through Google Advertising” and then, through testing and producing posts, estimate how many ads you’ll need to place per week in order to achieve this. A simple objective to start with is to simply say to yourself “I need to define my audience on social media platforms” and start with our 4th tip at the bottom of this blog.

 

 

2. Know your Brand “Voice” – What’s your specialty? Are you aggressive when it comes to fighting for your clients or do you want to place emphasis on how you are there for their needs during a tough moment in their life? In either case, you’ll want to remain consistent in terms of your practices brand voice so that people will know what to expect if they have been referred to you by a past client.

 

 

 

3. Define your Social Media Marketing Goals – Sure, we’re all on Twitter, LinkedIn, Facebook and Instagram. But what are you doing on there? Are you creating memes? Focusing only on business? Or are you starting a conversation that resonates with your audience? After all, the number of people on social media continues to grow and a large element of marketing will always consist of going social and testing out what works and what doesn’t.

 

 

 

4. Test… Test… and test again – Always try something new. As it does in life, this phrase resonates across the digital landscape as well. This doesn’t have to mean jumping into the deep end immediately. Take a small amount of your budget and allocate it to trying out new platforms. This could even mean small amounts like $20.00 to $60.00 a month to see if there is any traction on a platform you are yet to use for gaining leads.

 

 

Contact us to grow your practice

 

While you build your practice and work on your current caseload we’re busy ensuring personal injury attorneys across the country, many just like you, are getting new leads from potential clients calling The Injury HelpLine. Give us a call today to learn more about our program. Together with a sound marketing strategy, RW Lynch will help give you the upper edge.

Be sure to follow us on Twitter and Instagram to stay up to date on legal marketing tips for your personal injury law firm.


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