This exercise is intended to help you flesh out a personal injury firm marketing plan and aid in growth for your firm.

What’s your plan for marketing your personal injury firm? Below are some tips to get you moving on building a name for your practice.

 

Strategy: It’s all about building up to where you envision your practice being in the future. What are your benchmarks? How do these benchmarks align with the overall goals of your practice? Your personal injury firms marketing plan depends upon defining these elements.

 

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Infrastructure: Think of each digital platform like a road that leads to your website. What core platforms will your firm use for marketing online? And, once a visitor is looking at your website, where do you want visitors to go? What action do you want them to take?

 

 

 

 

Creative assets: You’ll need assets for your personal injury firm marketing strategy. Are your logos developed? How about color schemes you want your firm associated with? List all of the platforms you want to utilize. If you haven’t started using any social media profiles, research your competitors and see where they exist in order to create a good starting point for your digital presence.

 

 

 

 

Promotions: What are you doing to get the word out for your practice? Make a list and separate the digital from the physical and see where your plan may be lacking. As discussed in our SWOT analysis download, you want to make sure you identify your strengths and weaknesses in order to pinpoint where you need to improve.

 

 

 

 

Competitor Review: It’s worth being repeated –  when it comes to personal injury firm marketing, what is your competition doing that you aren’t currently improving upon? Research the nature of the posts that are getting a good response from your desired audience.  We’ll go deeper into performing a competitive review in a future blog. Stay tuned!

 

 

 

 

Vendor Review: What services are you using to build your practice? A sound approach to allocating a budget when ROI is a top concern is to go with a program that has worked for other attorneys. The RW Lynch program is the largest network of law firms nationwide and has been a proven method for building caseloads for multiple firms for 34 years.

 

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Our testimonial videos feature attorneys who made the decision to join The RW Lynch Network and, as a result, landed multiple six-figure settlements from helping people in their region when they needed it most.

Personal injury law is a fiercely competitive field and unique unto itself in terms of how clients reach you and who they trust in a moment of urgency. it’s understandable that all of this can seem like a lot to handle. We’re here to help. We’ll asssit with personal injury firm marketing while you focus on your clients.

One of the most reliable ways to find new clients is by joining a network that is known far and wide. When you become a member of the RW Lynch Network you are assigned to regions where exclusive calls go directly to your firm from clients who call The Injury HelpLine and trust us due to our longevity and reliability.

For more information, be sure to read our blog and follow us on Twitter and Facebook!


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