Find your Niche in Personal Injury Law

Posted on March 28, 2018

As a Personal Injury Attorney, what is your specialty?

You see various commercials just about everywhere you look. “Car accident? Call the large law firm on the screen today!” Or how about, “Did you use this pharmaceutical medication and now suffer from the following conditions? Call 1-888…

We see them often, especially during daytime TV, and they always seem to have solutions for a specific issue that speaks to a concentrated audience. Many of these ads come from large firms that have taken the time to perform research which means they are most likely involved in a massive class-action lawsuit.

When you are up against competitors who have massive budgets for TV spots, billboards, and integrated advertising, how do you differentiate your practice from the others to show your strengths?


Find Your Passion

Think back to why you decided to go down the path toward your current profession. Why did you go to law school? Was it to help people? Make as much money as possible? Do you have a fascination with a certain aspect of law that pertains to nursing home neglect or possibly highway safety?

Sometimes the answers that seem simple are the hardest to articulate. If the topics you care about become the cases you’ll be working on then your enthusiasm will show in your work and will overall help the messaging you satellite out onto social media and other traditional marketing outlets.

This thought process will eventually lead you down the road to the next tip…


Know the Type of Case You Want To Take On

When you’re running your own small practice it’s hard to be picky. But if you spread yourself too thin you may not be seen as an expert. Once you have identified the specialized cases where you are most knowledgeable or feel you have solid expertise in order to keep building your empire, you’ll be able to identify which cases you want and which you can forward to another attorney (and possibly receive a finder’s fee).


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Finding the Unsaturated Market

Imagine being the franchise owner of a burger place. If there’s an In-N-Out a block from you and a local burger place two doors down chances are your lunchtime rush is going to be impacted by well-known competition in the region. If the personal injury attorneys around you are focusing on car and motorcycle accidents it may be best for you to focus on medical malpractice or slip and falls.



Target Your Audience

The trick here is to identify the locations where your niche audience lives, eats, shops, and what platforms they are likely to be paying attention to. This can take a lot of research but will ultimately benefit your bottom line. Keeping focused on the digital space is good for a small budget and allows you to truly form your audience based on actual data. For example, you are thinking about medical malpractice as a niche you want to specialize in, you should start by creating a piece of content that discusses the rights a patient has after a doctors visit gone wrong and target people who have been attending local rehab clinics and/or ‘Like’ or follow their social media profile.


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Here at RW Lynch, we’ll help you carve out a personal injury law niche in your very own designated region. How do we do it? The Injury HelpLine has been in business since 1984. As a recognized national hotline for injury victims, we receive just about any type of personal injury case you could imagine. If you are the member attorney in the region where the victim is calling from, you get the lead!

Active on social media? Follow us on Twitter and Instagram for legal marketing tips, news about Injury HelpLine cases, and industry news as it pertains to the personal injury law.

Boston Attorney Helps Man Struck by Car

Posted on March 27, 2018

Our Member Attorney that manages the Boston market reported a great call last week!

It’s been a blustery winter on The East Coast and The Injury HelpLine has been receiving calls that speak to the number of dangerous scenarios that accompany such frigid conditions.

In this particular case, a gentleman was snow blowing his driveway after one of the recent Nor’easter storms that blanketed the region with multiple inches of snow. As he was finishing off the end of the driveway near the street lined with snow-capped cars, the man was struck by a morning commuter who was attempting to brave the weather while trying to get to work.


Market Pricing and Availability


Attempting to hit the breaks, the car wheels locked up and spun around on black ice and sleet as the driver tried to gain control of the careening vehicle.  The man, focused on removing the effects of the previous evening’s blizzard from his property, didn’t see the car coming. The car slammed into the man and knocked him unconscious.


After regaining consciousness, the surprised victim was rushed to the hospital where he was diagnosed with multiple injuries. The man suffered extensive damage to his head, shoulder, hip, lower back and other areas of his body.

Once he was back at home, the injured man called The Injury Helpline and was signed up immediately. Our Member Attorney is currently working on a large settlement for his new client!


Each Member Attorney we send calls to relies on a dedicated Account Executive whose main mission is to continuously refine the type and quality of cases delivered by the Injury HelpLine®. We partner with our Attorneys to deliver the cases they specialize in. The result: Satisfied Injury HelpLine® callers frequently recommend our Member Attorneys to friends and relatives, ensuring referral business for years to come.

For more info on how we can help you build your practice, simply click on the button below.


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“Strategy without tactics is the slowest route to victory, tactics without strategy is the noise before defeat.” — Sun Tsu


What’s your approach to building your practice? Where do you find new leads to make sure you stay afloat in today’s competitive marketplace? While it may be daunting to think about, mapping out and sticking to a sound strategy for generating business will help bring new client leads in on a consistent basis.


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The team at RW Lynch has put together a quick list of marketing tactics for you to consider:


 1. Create a series of measurable tactical objectives geared towards achieving your strategic marketing goals. For example, create a statement like, “gain 3 new clients per month through Google Advertising” and then, through testing and producing posts, estimate how many ads you’ll need to place per week in order to achieve this. A simple objective to start with is to simply say to yourself “I need to define my audience on social media platforms” and start with our 4th tip at the bottom of this blog.



2. Know your Brand “Voice” – What’s your specialty? Are you aggressive when it comes to fighting for your clients or do you want to place emphasis on how you are there for their needs during a tough moment in their life? In either case, you’ll want to remain consistent in terms of your practices brand voice so that people will know what to expect if they have been referred to you by a past client.




3. Define your Social Media Marketing Goals – Sure, we’re all on Twitter, LinkedIn, Facebook and Instagram. But what are you doing on there? Are you creating memes? Focusing only on business? Or are you starting a conversation that resonates with your audience? After all, the number of people on social media continues to grow and a large element of marketing will always consist of going social and testing out what works and what doesn’t.




4. Test… Test… and test again – Always try something new. As it does in life, this phrase resonates across the digital landscape as well. This doesn’t have to mean jumping into the deep end immediately. Take a small amount of your budget and allocate it to trying out new platforms. This could even mean small amounts like $20.00 to $60.00 a month to see if there is any traction on a platform you are yet to use for gaining leads.



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While you build your practice and work on your current caseload we’re busy ensuring personal injury attorneys across the country, many just like you, are getting new leads from potential clients calling The Injury HelpLine. Give us a call today to learn more about our program. Together with a sound marketing strategy, RW Lynch will help give you the upper edge.

Be sure to follow us on Twitter and Instagram to stay up to date on legal marketing tips for your personal injury law firm.

A short time ago, a caller contacted Injury HelpLine needing some assistance. In this case, the caller had been on a bus commuting home after a long day of work and, just as they were settling into their seat, the bus was violently T-boned in the middle of a busy intersection.


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Everyone on the bus was tossed around, some passengers suffered more injuries than others.  Our caller suffered a concussion along with other soft tissue injuries. The head injury was enough to set the caller back a bit. Time would need to be taken off work and expenses, everything from medical bills to groceries would need to be taken care of.



Seeing that the caller was on public transportation and not in their own vehicle they were unsure if there was a clear-cut case and thus needed to talk with a personal injury attorney in order to see if there was any way they could receive the financial security needed to get past their injuries with proper time to heal.


While our Network Member Attorney was ready to work on this specific case for this individual, our caller actually had another lead as they had exchanged numbers with another passenger and ended up referring them to our trusted attorney.  Our attorney has signed them both!


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Satisfied Injury HelpLine® callers frequently recommend our Member Attorneys to friends and relatives. More often than not our Attorneys become a trusted source of legal help within their Membership Zone, counting on recommendations from an ever-growing number of grateful clients. If you want to become the Member Attorney for your Community, contact us to learn more. We will be happy to explain our Membership Options to you.

Its attorneys like you that bring relief to clients who are in the middle of tough situations. RW Lynch is here to help you bring in leads while you help the clients get their life back on track. Be sure to contact us to learn more about our exclusive lead generation program for Personal Injury Lawyers and follow us on Twitter to stay up to date on industry news and legal marketing tips.

“The exclusivity feature, which is having your own geographical area, is very important to me because that’s my area when the calls come in, they come to me.” – John F. Mifka

Meet John F. Mifka, one of our long-standing Member Network Attorneys who we thoroughly enjoy working with. In the short video clip below, Mr. Mifka discusses why the exclusivity feature with RW Lynch is so vital to his business.


“You’re getting more calls because you’re not sharing that geographical area with another attorney.”

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Similar to other small business owners, Personal Injury Lawyers thrive off being located in a region that isn’t over saturated with the exact services their business is offering. RW Lynch helps you thrive in your very own zone. How does it work? When you sign on with us, we assign your region to you.

The model is not only good for growing your practice it’s ideal in terms of sustainability.  Instead of going after probable leads, RW Lynch will send them straight to you directly from our Injury HelpLine calls. If a victim of an injury such as head trauma or a medical malpractice case is living in your city and they call us we’ll send them your way.

Sound simple enough? We like to think it is.

We operate nationwide through a series of exclusive market areas we call “Membership Zones”. Each Membership Zone is managed by one and only one Member Attorney and encompasses various adjacent zip codes. Here’s how to explore available Zones, demographics and other info.


Contact us to learn more about our membership network.


Reach out and say hello! A Member Market Manager will contact you to discuss our Membership options and answer any questions you may have.

On Twitter, Facebook or Instagram? Follow RW Lynch and our Injury HelpLine profiles today to stay up on all legal marketing tips, stories from our Injury HelpLine leads, and industry news for Personal Injury Lawyers and their staff.

Thanks to an Injury HelpLine lead, one of our RW Lynch Member Attorneys in the New York region recently signed a large construction injury case. A man had called us who worked in construction and was dealing with a situation that demanded immediate legal assistance.

In this particular case, Our caller fell from high up, about 20 feet, from a ladder while working on a busy construction site. The extent of his injuries was significant. The man was suffering from a broken clavicle, causing a great deal of pain to his shoulders and chest, broken ribs, and substantial neck and head injuries.

Our caller was banged up pretty bad and has a long road to recovery.  Unfortunately, due to the severity of the injury, he will be out of work indefinitely. His time away from his full-time job will no doubt take its toll on his daily expenses, future plans, family finances and his well-being if he is not assisted by our RW Lynch Member Attorney.

Our RW Lynch Network Member Attorney is currently helping his client to ensure he can keep his everyday life moving forward, and all expenses that come with being injured, on track. The attorney let us know that he anticipates this case will settle in the high 6 figures.


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Exclusivity is the key to explosive case growth. When you become a Member of our Network of Law Firms you can choose 1 or multiple Membership Zones to manage. The Injury HelpLine® delivers every help request within your Zones to YOU and YOU ONLY! This protects you from having to share calls from injury victims within your Community. Now you can focus every effort on winning case after case for victims under your responsibility. We do the rest.

Stay up to date on all of our Injury HelpLine cases, marketing tips, and industry news from RW Lynch by following us on Twitter and Instagram.


The Trends Putting Pressure on Law Firms

Posted on February 27, 2018


An increase in major settlements for pro se litigants is not what we predict for this next year, but we do notice other important trends impacting your industry. Market consolidation, downward pricing pressure, and new technology are all having a significant impact. How is this directly impacting your firm, and how should you respond?

Consolidation of Firms

This is perhaps the most obvious trend. The industry is consolidating as larger firms move into lateral markets. Demand growth has been modest during the past several years, while volatility has significantly increased. According to a recent report, over 71% of firms failed to see two consecutive years of demand growth.* This means that fewer firms are realizing demand growth, and the majority of firms are seeing either flat or decreasing demand. The expectation is that large firms will continue to expand and put pressure on smaller firms. We encourage that you are not part of that 71%, and we’ll explain how, a bit later.

Downward Pricing Pressure

As the above trend continues to impact the industry, smaller firms are experiencing increased pricing pressure. Developing and managing an effective pricing model is already a challenge. Ensuring that your pricing model is competitive, however, is an entirely different matter. Today’s clients are demanding more for less. A recent infographic illustrates how only 28% of firms have addressed this issue, and 87% are experiencing intense price competition.** Bound by a finite amount of time, the laws of physics, and your limited resources, there is still a way to break free of this pressure.

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3 Tips to Get More Clients in 2018

Posted on February 12, 2018

It’s a challenging time for marketing small businesses

Staying competitive as a sole practitioner and small to mid-sized personal injury firm is an increasingly difficult task as marketing technologies and best practices evolve. This is no longer a marketplace where people simply rely on friends and family for recommendations.

Modern marketing technologies have enabled all total lawyers to improve their effectiveness in online marketing.

Your potential clients are searching for information online and being informed by your competitors. Modern marketing technologies have enabled all total lawyers to improve their effectiveness in online marketing, and have especially enabled large firms to have a competitive edge. Their larger budget of marketing spend enables them to continually utilize these technologies to advertise to your prospects across a variety of channels, such as internet search, social media, and retargeting ads.

When trying to attract new clients online, personal injury lawyers are struggling amid increasing levels of competition. A typical PPC Campaign is expensive, complex and time-consuming to execute.

How can you stand out when faced with one of the most competitive online marketing landscapes in the world? Here are three tips on how to survive and thrive in today’s competitive environment:

1. Build a Strategy

Failing to develop a consistent marketing strategy, no matter how basic, will severely limit your ability to develop your practice. Define your goals, marketing mix, and spending plan before you put a single dollar towards your own online marketing campaign. A misdirected PPC campaign can be incredibly costly in just a few days.

For more information on how to build your strategy, view our previous post on this topic: Marketing for Personal Injury Attorneys: the Importance of Strategy

2. Unite on Tactics

Once you have a strategy, you must execute it to reap the rewards. It’s best to utilize proven marketing tactics so that you don’t quickly burn through your budget on experimentation. One very effective method of doing this is to take advantage of an advertising model that provides your firm a steady flow of visibility while not requiring an enormous investment, especially one that utilizes internet search.

For more information on how this model works with PPC campaigns, view our previous post on this topic: How to thrive in the Era of Google Search

3. Be Worthy

Your prospects and clients will search for and visit your website. Have something on your website that they find valuable. A couple methods are to provide information that helps them deal with difficulty in life or better understand their rights. You can also direct them to other relevant resources on the internet. If visitors leave your website feeling more informed or positive, they are more likely feel positive about your brand, overall. Helping prospects through content, prior to speaking with them, can facilitate a better client-relationship from the very start. This is also an effective method for dealing with poor reviews on the internet.

People are more likely to write a review about your business if they had a bad experience with your firm than if they had a good experience. These bad reviews can destroy small businesses. If a reviewer is at fault for their own negative experience, or if they never transacted business with you, it can still mislead prospects and active clients. Rather than engaging in online debate, you may find that content development is a more effective strategy. Remember, the best brands have lots of bad reviews, so don’t feel like a few bad reviews are the “end-of-the-world.” Show that you are worthy of new business by demonstrating your integrity, sharing results and testimonials, and continually providing value to your clients and prospects. Building an “army” of happy clients should be your main focus.

For more information on how you can create content that delivers value, view our previous post on this topic: Marketing for Personal Injury Attorneys: Content Marketing for Law Firms


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Watch what another successful RW Lynch Network Member has to say

Can’t see our video? Click here

Top RW Lynch Member Attorney John Mifka of The Law Firm of John F. Mifka has over 35 years of experience as a Personal Injury Trial Lawyer. He has been a RW Lynch Network Member since 2005.

John serves injury victims in all of Philadelphia and Southern New Jersey. His practice focuses on motor vehicle, slip/trip and fall accidents as well as product liability, medical malpractice, construction accidents and wrongful death cases.

In our new video he tells us how our Membership Program not only boosted his caseload, but also allowed him to immediately help injury victims thanks to our 24/7 live call transfer service.

Significant Injury HelpLine® Case Opportunities for The Law Firm of John F. Mifka

Medical Malpractice ($1.5M settlement)

Failure to diagnose compartment syndrome.

Slip and Fall Accident ($2.4M settlement)

Slip and fall causing regional pain syndrome.

Tractor-Trailer Accident ($850k settlement)

Accident at a construction site, requiring neck and shoulder surgery./p>

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Meet our Team: Jordan Schwartz

Posted on January 17, 2018

We invite you to get to know our dedicated team, partnering with successful law offices nationwide.

Today, we sat down with Jordan Schwartz, an Account Executive, to learn more about who she is and her commitment to her job.


Hear what Jordan’s client has to say.

How long have you been with RW Lynch?

 I have been with the company for almost 4 years.

What do you do at RW Lynch?

I work with about 90 law firms from Maine down through South Carolina. My job is to make sure they all do well in our network. I also keep in touch with past partnering attorneys and bring them back when the time is right.

What are the 3 traits that define you?

I am compassionate, self disciplined and courageous.

What do you like the most about working for RW Lynch?

I love the team I work with, and the attorneys I work for.  We’re doing something good here and helping people who really need it.

What’s your team like?

I work with a really fun group and we laugh every day!

How has RW Lynch helped you in your career development?

RW Lynch got me back into the workforce. I was a stay at home mom for years, and RW Lynch has given me confidence in my ability to excel in the workplace. I started here as a Business Development Rep and then moved to Client Relations and am now I am a Senior Account Executive. RW Lynch has given me lots of opportunity to grow with the company and develop new skills.

What is most rewarding about your job?

It feels really great to bring in a law firm and have them thank me for all the work we send them. I’ve had attorneys tell me we have completely changed their practice for the better.  I also find it rewarding to hear about our attorneys helping our callers get through some tragic situations.

What do you do when you aren’t working?

I love to spend time with my family and friends. I also love to travel, play golf and play tennis.

How do you keep a healthy work-life balance?

I come to work, do my job and go home.  I do not have to bring my job home with me.

Explore Career Opportunities with Us!

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