Mobile is the New Standard for Search

Posted on September 18, 2013

RW Lynch mobile blogIt’s amazing how far we’ve come in the last few decades.  RW Lynch has personally witnessed the changes from searching for services in a big yellow book, to searching the internet from our desktops to now being able to search anywhere, anytime from our phones. In fact, according to the Pew Research Center’s Internet & American Life Project research results, 91% of US adults now use a cell phone and of those 56% have a smart phone.

Mobile advertising and website optimization is critical today, especially in highly competitive industries like Personal Injury Law. When a crisis occurs and a person is looking for legal help, today, they are likely to pull out their cell phone first to search for help. In fact, of the 56% of smart phone users sited above, 31% say that they use their mobile phone ONLY to search for goods and services.

These users will likely choose the first legal site they see with a mobile friendly ad and a mobile friendly site; a site that is easy to navigate and has a click-to-call phone number.  According to the IAB, 61% of consumers that visit a website that does not have a mobile friendly interface will leave that site and likely move on to a competitor’s site instead. If your firm isn’t leveraging the power of mobile in your firm’s marketing you are missing out on a huge opportunity.

Still not convinced that mobile is becoming the future for online searches? Consider the following eye-opening statistics from Nielson when planning your attorney marketing strategy:

  •  By 2014, mobile internet usage will overtake desktop internet usage.
  • 91% of adults have their mobile phone within arm’s reach 24 hours a day/7 days a week.
  • Adults spend more time on mobile media than they do on newspaper and magazines, combined.
  • 95% of mobile users use their device for local searches.
  • 86% of mobile internet users use their device while watching TV.

Mobile is the next frontier in search and should absolutely be used as a part of your attorney marketing arsenal. However, the reality is that with the proliferation of the media over the last decade there really isn’t just one sure-fire way of capturing consumers’ attention. Successful firms will be those that diversify their marketing mix across multiple platforms to ensure their firm is top of mind when a consumer is looking for an attorney.

To learn more about RW Lynch and our lead generation program, please contact us or call us at 1-800-594-8940.


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