RW Lynch Leverage Marketing to Generate LeadsThere are over 77,000 Personal Injury Attorneys in the United States and that number is growing. So how will potential leads find you for help? Are you understanding the “shopping” habits of potential victims and leveraging all opportunities to connect with them, like the RW Lynch clients are?

99% of all prospects will do some sort of research to find the best lawyer in their area. What this means for you is that you need to reach them in as many ways as possible. Staying focused on how people “shop” for an attorney will help you generate a regular influx of leads.

Knowing that most people will no longer simply open a phone book and call the first PI Lawyer listed means that you need to understand people’s shopping habits, educate them and make yourself readily available.

Having an informative website, a strong web presence and an excellent reputation within the community are some of the key ways to achieve continued lead generation therefore maximizing your profits and continuously growing your firm. According to a recent study by Hinge Marketing:

  • 80% of potential clients will visit your website
  • 63% of people will simply do an online search
  • 55% of people will ask friends and family

If you are marketing effectively, you will be seen by those searching for you and you will receive leads! That is why it is important to advertise across multiple mediums for maximum exposure. Television, internet, mobile and email marketing are all ways you can leverage yourself to be the first person a potential victim calls for assistance.

How do you generate the maximum number of leads based on current “shopping” trends?

The key is to understand that people’s searching methods have changed. With so many choices, people want to be sure they are making a well-informed decision when choosing a lawyer that could be potentially helping them recover tremendous damages. It is up to you to provide them with the information being sought after and if you are not taking advantage of all possible ways to communicate with victims and generate leads you may be losing a significant number of quality cases to your competition.

Establishing your presence and increasing your firm’s leads requires a great marketing strategy including television commercials, effective websites and mobile marketing. Be everywhere so anyone can find you. Look into reputable legal marketing companies that can offer you a package that includes all these mediums and guidance on managing and converting incoming leads.

Don’t let potential clients slip through your fingertips and go to the competition … take action today and generate leads!

To learn more about RW Lynch and our lead generation program, please contact us or call us at 1-800-594-8940.

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