Legal Marketing Trends to Consider in 2015

Posted on January 13, 2015

RW Lynch 2015 Legal Trends

2015 is officially here, and with the new year comes a focus on the latest trends in legal marketing. With every year that passes, technology becomes more powerful and it allows consumers more ways to search, learn and gain access to attorneys. As a personal injury attorney, you know that “keeping up with the times” is essential to not only growing your caseload but also sustaining your practice.

Personal Injury Marketing Trends 2015

A Website Isn’t Recommended, It’s Essential

If growth is your plan for 2015, then you must have a website. According to a study done by Hinge Research, 77% of all leads are generated online! Your website should include more than just your contact information and what types of cases you specialize in. It should also include reading materials for injured claimants to prepare for what’s ahead, whether or not you take cases on a contingency basis, your success stories and why you are the right attorney for prospective clients.

Be Aware of Your Online Reputation

Injured people in search of an attorney can be skeptical about legal representation. We have all heard of those lawyers that didn’t give the client what they were promised. Be sure to check-in on what others are saying about you on review sites like Yelp and social media sites like Facebook and Twitter. When appropriate, addressing negative reviews in an eloquent manner may help provide another side to the story, and show that you are an attorney that actively engages clients and responds to their issues.

Not only should you monitor what’s already being said, you should also encourage happy clients to comment about their success stories and why they would recommend you to others. Information about you is just a click away. Be sure what people read entices them to contact you with their case.

Content Development and Distribution

Research shows that the number one way to increase opportunities with potential clients is to engage them with relevant content. By creating content that shows your knowledge and expertise, and sharing it through various distribution channels, such as email and social media, you can increase engagement and interest in your services. An easy way to create content is through a blog that is attached to your website. Every entry that you post can be distributed to your contact list and posted to your social media properties. Some content ideas include tips for what to do in accidents, educational articles on issues like statute of limitations and relevant news that affects your target audience (e.g., new laws, etc.).

Create a Following on Social Media

Social media is a sign of the times. Most people today will engage in some type of social media every day. Just as they keep their “milestones” up-to-date, they will expect the same from their lawyer. Keep your professional profile current on LinkedIn. Tweet success stories. Promote your firm and any firm news you have on Facebook. Be sure to respond when people comment on your posts.

Effectively marketing your firm so you can survive amongst all the competition can be tedious and cumbersome. However, you have options to help you. There are legal marketing firms that have well established websites, a great online reputation, effective email marketing strategies and a strong social media network. If you’d prefer to focus on representing the injured, leave the footwork leading to increased leads to the marketing professionals.

Learn more about RW Lynch and our lead generation program through our program demonstration webinar.

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