RW Lynch News Archives

Increase in truck accidents across nation's highways
New research suggests that older commercial truck drivers may be causing danger on the highways.
According to a recent CBS News article, the American trucking industry is struggling with a shortage of drivers. In an effort to compensate, many companies are recruiting retired truck drivers. Ten percent of commercial truck drivers are 65 years old, or older. According to CBS News correspondent Kris Van Cleave, the rules of the roads have not kept up with the times, raising the question:

Is more screening needed for commercial drivers?

  • In the summer of 2009, a semi driven by a 76-year-old rolled on top of three cars, killing ten people.
  • More recently, on Aug. 19 in Newark, New Jersey, a bus was T-boned by another N.J. Transit bus driven by a 70-year-old, killing two people.
  • A couple days later, on Aug. 25, a truck hauling stones driven by a 74-year-old slammed into traffic in a construction zone in Binghamton, New York, injuring ten people.

A CBS News analysis of crash data reveals that in just the last three years, 19 percent increase in accidents involving commercial truck and bus drivers in their 70s, 80s, and 90s. From 2013 to 2015, there were more than 6,636 truck and bus accidents involving elderly drivers in just 12 states.

“The industry is looking for truck drivers. There’s a shortage in truck drivers. So they’re not going to self-regulate. The only way that that could be done is on the federal level,” Oklahoma Highway Patrol Lt. James Loftis said.

Federal Motor Carrier Safety Administration deputy administrator Daphne Jefferson acknowledged the increase in older commercial drivers. Her agency is currently studying the trend. She reported to CBS News, “We are not quite at the point yet where we are ready to say one way or another if there needs to be a change in driver rules for, say, drivers over 65.”

RW Lynch would like to congratulate the Legal Marketing Association on 30 years of excellence! Watch their video, A Brief History of Legal Marketing, below to learn the history of how the organization began and some of their major accomplishments.

For 30 years, the Legal Marketing Association has been the voice of legal marketing professionals and attorneys looking to develop their practices. LMA is a not-for-profit professional organization founded in 1985. The organization serves the needs and maintains the professional standards of the men and women involved in marketing, business development, client service and communications within the legal profession.

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BalancingActBlogSan Ramon, CA (December 2014) – On December 12 and December 19, 2014, the Injury HelpLine® will be featured on an episode of The Balancing Act® at 7:00 a.m. (ET/PT) on Lifetime to help educate viewers about the personal injury legal process and how to obtain legal counsel after one has been in an accident.

In the aftermath of an accident, the stress and anxiety that come with it can be overwhelming and even incapacitating at times. Anush Alexander, Vice President of Marketing at the Injury HelpLine® (and RW Lynch, parent company) along with Personal Injury Attorney Eric Jensen, spoke to The Balancing Act’s® host, Julie Moran, about what steps to take after an accident and the importance of seeking legal counsel to protect one’s interests.

While an initial settlement from an insurance company might be tempting, Ms. Alexander and Mr. Jensen will highlight, in this segment, why it may not be in the best interest of the injured person, their future, or their family’s future.

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Posted on October 8, 2014 has a Brand New Look!

RW Lynch is thrilled to announce the newly redesigned Injury HelpLine® website!

In addition to its fresh look and feel, our updated Injury HelpLine® site is now fully responsive. This is an exciting enhancement for the RW Lynch program, as this is the first time Injury HelpLine® users will be able to view from any size screen. Our flagship lead generating website is easily visible on any internet capable device, from the largest desktop, to the smallest smart phone, and any laptop or tablet in between. has also been reformulated with a clearer message, in an effort to provide our visitors with the very best service possible. With streamlined and direct content, we have made it effortless for Injury HelpLine® visitors to connect with a local personal injury attorney. It is now easier than ever for injured victims to get the help they need.

If you haven’t already, don’t forget to check out This exciting development is only part of RW Lynch’s continuing effort to develop our service for personal injury attorneys. To learn more about RW Lynch and our lead generation program, please contact us or call us at 1-800-594-8940.

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RW Lynch 30th Anniversary We are excited to announce that RW Lynch is celebrating its 30th year as the pioneer of legal group marketing. For 3 straight decades, cutting edge technology and a keen foresight, has kept RW Lynch the leader in Personal Injury Marketing. As the excitement builds around the longevity of the company, it inspires our team to continue striving to be the best and to continue providing the leading marketing solution for Personal Injury Attorneys, nationwide.

Over the years RW Lynch has embraced and relished being at the cusp of every new development. From television advertising, to online marketing, to lead acquisition and management, RW Lynch is always one step ahead of the rest. Perseverance, research and a strong team has kept RW Lynch alive and strong for 3 decades while setting the stage for great things yet to come.

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RW Lynch Injury HelpLineThroughout the year, RW Lynch receives letters from happy clients who want to share their experience with other firms that are searching for a reliable way to grow their practice.  This recent letter comes from a client in Los Angeles who has received consistent results from RW Lynch for over 5 years!  The calls he has received from the Injury HelpLine® provides a consistent stream of new business that has helped him grow his personal injury practice:

To Whom it May Concern:

I have been a customer of R. W. Lynch’s Injury Helpline® off and on for the past 5 years. The fees realized from the new cases generated by the Helpline have consistently paid for and exceeded our financial commitment to the advertising. Two of our contracts, both for single call areas, have resulted in six figure fees, including most recently a wrongful death case involving a 26 year old female survived by her elderly father.

While not every call results in a retained client, the HelpLine provides our firm with the knowledge and security of regular in-take calls, expanding our contact base, and the confidence, based on past experience, that we will receive high value cases.

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RW Lynch Client SuccessThroughout the year, we at RW Lynch, receive letters from happy clients who want to share their experience with other firms that are searching for a reliable way to grow their practice.

This recent letter comes from a long-time client in Illinois who has received consistent results from RW Lynch for over 22 years! The calls he has received from the Injury HelpLine® have not only grown his practice but now generates 80% of all new business for his firm :

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RW Lynch Featured on

Posted on July 19, 2012

RW Lynch Featured on VentureBeat.comRW Lynch’s Director of Marketing, Anush Alexander, recently wrote an article on the rise of mobile search as an effective way to reach more consumers. The article was featured by VentureBeat this week – see the full article here.

When RW Lynch started in 1984, legal group advertising wasn’t even around. We shook the industry by fighting for and winning the opportunity to pioneer that field, revolutionizing the range and affordability of advertising options available to personal injury attorneys. And in all these years, we haven’t stopped trailblazing. While others have been content to follow in our footsteps, we have consistently taken the lead, breaking ground in new, high potential avenues.

To learn more about RW Lynch and our lead generation program, please contact us or call us at 1-800-594-8940.

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RW Lynch PI Industry CompetitiveRW Lynch recognizes that competition is now stronger than ever for legal services.  According to the ABA there are currently nearly 1.2 million attorneys in the United States.  In states like NY, CA, and IL competition is even greater with the number of attorneys accounting for nearly 25% of that total (over 260,000 in these 3 states combined).

Marketing, now, more than ever is an imperative for all lawyers and no one understands this better than the personal injury attorney. Personal injury attorneys have understood for years that marketing your services effectively is the key to running a successful practice.  However, with the growth of cable networks, internet, mobile, social networks, internet TV … even the most successful PI attorney is questioning what route your marketing should take.

Every day I see a new article or blogger pushing the latest, most important marketing method: write more content, search optimize your website, start blogging, start tweeting, advertise on cable, advertise on the internet, don’t forget mobile … and the list goes on and on.  The questions most attorneys are asking are: “which one is the most effective” and “where should I spend my money and time.”

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RW Lynch President Brian LynchThe President of RW Lynch, Brian Lynch, recently wrote an article regarding the importance of lead response time as it relates to attorney marketing.  His article was featured by National Law this week.  You can read the full article here.

To learn more about RW Lynch and our lead generation program, please contact us or call us at 1-800-594-8940.

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