Personal Injury Lead Generation Archives

How Much Do You Pay in Marketing Costs for a Potential Lead?

In terms of marketing budgets for personal injury firms, attorneys are spending at least $400.00-5,000.00 a month on average for digital platforms, into the thousands for long-standing local print ads, tens of thousands for bus stop ads, and potentially reaching into the hundreds of thousands for billboards in what is typically a saturated market.

The RW Lynch Program Tour is an informal discussion we offer free of charge that you or an associate can have with one of our Business Development Specialists. This is a no pressure approach to help you get all the answers you need to help you learn and discover just how exclusive the leads that come in through The Injury HelpLine really are.

Below are some key points we discuss with attorneys who are considering becoming members of our exclusive Network.

 

How Confident are You?

When a potential client calls, how do you respond? People in your region call The Injury HelpLine with a crisis on their hands. We forward them to you as they are in need of representation. The matter is urgent and you are the specialist. The question may seem easy but, when the pressure is on, how eager are you to deliver?

 

 

 

Pricing for The RW Lynch Program

It may be a shock to wrap your head around expenses when building your firm. Take a step back and think about the other marketing costs you incur that won’t bring in returns the way a trusted nationwide hotline will.  One large personal injury case will with potential settlements in the six-figure range will easily pay for your membership.

Sign up for a Program Tour

 

 

A Tax Write Off

Just as we discussed in a recent post, the entire program is a tax write off for your firm. At the end of the tax year, you can simply write off the program as a business expense. You may have other marketing underway but why stop there.

 

 

 

Exclusivity: Leads Go to Only One Attorney in One Region

When you sign up as a member attorney with RW Lynch, the region we assign your firm will be the only firm to receive exclusive calls from a potential client who calls The Injury HelpLine in that particular area. When it comes to building your practice, it’s a win-win situation.

 

 

 

A Consistent Volume of Quality Claimants

Calls are screened before we forward them to you. This means that you receive calls that are legitimate, timely, and have the potential to be a huge case for you and your firm.

 

 

 

 

Your Own Personal Account Executive

When you have questions we’re here to answer them. An element of our pledge to quality and providing satisfaction to members of our program is that you are always able to reach out for support regarding any concerns, questions, or feedback you may have. Your communication helps us better understand the needs of our clients and allows us to build a better network for you and Personal Injury Attorneys across the nation.

 

 

Sign up for the RW Lynch Program Tour today to start seeing results for your firm.

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“The exclusivity feature, which is having your own geographical area, is very important to me because that’s my area when the calls come in, they come to me.” – John F. Mifka

Meet John F. Mifka, one of our long-standing Member Network Attorneys who we thoroughly enjoy working with. In the short video clip below, Mr. Mifka discusses why the exclusivity feature with RW Lynch is so vital to his business.

 

“You’re getting more calls because you’re not sharing that geographical area with another attorney.”

Contact us to grow your practice

 

Similar to other small business owners, Personal Injury Lawyers thrive off being located in a region that isn’t over saturated with the exact services their business is offering. RW Lynch helps you thrive in your very own zone. How does it work? When you sign on with us, we assign your region to you.

The model is not only good for growing your practice it’s ideal in terms of sustainability.  Instead of going after probable leads, RW Lynch will send them straight to you directly from our Injury HelpLine calls. If a victim of an injury such as head trauma or a medical malpractice case is living in your city and they call us we’ll send them your way.

Sound simple enough? We like to think it is.

We operate nationwide through a series of exclusive market areas we call “Membership Zones”. Each Membership Zone is managed by one and only one Member Attorney and encompasses various adjacent zip codes. Here’s how to explore available Zones, demographics and other info.

 

Contact us to learn more about our membership network.

 

Reach out and say hello! A Member Market Manager will contact you to discuss our Membership options and answer any questions you may have.

On Twitter, Facebook or Instagram? Follow RW Lynch and our Injury HelpLine profiles today to stay up on all legal marketing tips, stories from our Injury HelpLine leads, and industry news for Personal Injury Lawyers and their staff.

The rising importance of content marketing in the legal industry

Many law firms struggle to differentiate themselves in the fiercely competitive legal services industry. One way many law firms are trying to set themselves apart is content marketing.

According to the 2015 Digital Content Survey, “Five years ago, only about 250 blogs existed among the Am Law 200. Today, there are nearly a thousand, according to LexBlog’s 2015 “Am Law 200 Blog Benchmark Report”. It appears that many legal firms are jumping on the content marketing bandwagon.

Content Marketing for Personal Injury Attorneys

But is it enough to produce just any content? We don’t think so. In a world of increasing marketing noise, producing content for content’s sake won’t have your audience automatically flocking to your latest blog post.

You need a well-thought-out targeted content marketing strategy to ensure that your content truly supports the business and marketing goals of your personal injury law firm. Our blog post will clarify how you can develop a sound content marketing strategy for your legal practice.

What is content marketing?

According to the Content Marketing Institute, content marketing is a “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—and, ultimately, to drive profitable customer action.”. What this means is that we should not create content in a vacuum. Instead, content should be targeted to a specific audience with equally specific goals.

Who is my target audience and what do they want?

The first step in formulating a sound content strategy is to ask: Who am I trying to reach? Who is my target audience? There is no use in producing content if we do not know who we are producing it for. For personal injury law firms the target audience consists of prospective clients (injury victims), current clients, other attorneys and strategic partners.

According to the definition of content marketing we’ve outlined above, our target audience will only respond to content that is:

  • Valuable
  • Relevant
  • Consistent

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Marketing for Personal Injury Attorneys: Is Outsourcing an option?Personal injury attorneys are increasingly dealing with diminishing returns on their marketing investment, despite a considerable amount of time and resources spend on marketing efforts. If your marketing falls flat, it can become a significant roadblock to growing your business. A marketing plan that considers outsourcing as an option can successfully address this problem.

Outsource your marketing weaknesses

In our last post we explained how the key to optimally allocating your resources starts with analyzing your marketing strengths and weaknesses. Once that is done and you have determined your potential to close potential gaps with in-house resources it is time to make decisions. We recommend that your marketing plan focus on your marketing strengths, while outsourcing your marketing weaknesses. This will ensure healthy growth for your personal injury firm.

A word of caution: Your obvious strength lies outside of the realm of marketing – it’s your knowledge of the law. Being the best lawyer you can be will speak for itself and generate both repeat business as well as referrals from satisfied clients. So, no matter how you decide to structure your marketing efforts, make sure that you have enough time to practice law and help your clients be successful.

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Lead generation: the result of a sound marketing strategy

Personal injury attorneys need a well-thought out legal marketing strategyAs any business owner knows, it’s not sufficient to have enough clients this month. You need to ensure that you have a steady flow of new customers coming through the door every month in order to make payroll. Hoping for referrals or recommendations from past clients is hardly ever enough to sustain or grow a law firm. Personal injury attorneys will need a sound legal marketing strategy in place so that their legal practice is capable of delivering a predictable stream of revenue.

Failing to develop a consistent marketing strategy, no matter how basic, will severely limit your ability to develop your practice. According to the Institute of Legal Reform the personal injury legal services market is becoming increasingly competitive. Broadcast advertising alone grew by 68% from $531 million in 2008 to $892 million in 2015. It is therefore more important than ever to think strategically about how to market your firm to gain visibility in the marketplace.

The task seems daunting, particularly considering that large firms such as Morgan & Morgan or Pulaski & Middleman are spending way over $20 million just on TV advertising alone! It does not help that many lawyers consider marketing to be an entirely foreign language – particularly when it comes to digital or online marketing.

What follows is a step-by-step guide which we hope will help you devise the best marketing strategy for your law firm.

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Exclusivity is becoming attorney’s best kept secret of 2017!

Personal Injury Advertising is one of the most competitive and expensive fields among all advertising categories. As a matter of fact, the latest statistics from Google AdWords show that the top 5 most expensive keywords are personal injury related, with the #1 keyword – “best mesothelioma lawyer” going for $935.71 per click. The next 4 are “dallas truck accident lawyer” ($425.70), “truck accident lawyer Houston” ($411.04), “louisville car accident lawyer” ($393.79) and “houston 18 wheeler accident lawyer” ($388.79). The list goes on with another 15 personal injury keywords in the top 25.

So, what does Exclusivity mean in advertising?

Exclusive lead distribution models are based on generating new case leads in a particular market area for 1 attorney; which means there is no direct competition when an attorney receives a new case lead. Contrary, in the non-exclusive model, as the name suggests, one lead is passed on to multiple attorneys at the same time. This minimizes any opportunity the attorney has to get the person on the phone or even worse to develop a good attorney-client rapport and retain the claimant.

Why is Exclusivity an attorney’s best chance at a bigger bottom line?

In today’s market and with the level of competitiveness among advertisers (which Google and other mediums have created), it has become harder and harder to find firms that will offer exclusive lead advertising.  Most advertising firms cannot withstand the high cost of doing business in the personal injury field, while still maintaining a competitive Cost per Call for attorneys. More and more advertisers have therefore turned to the non-exclusive model, which keeps the attorney’s Cost per Call lower while still ultimately paying the same to the advertiser. The downsides to the attorney, however are insurmountable. What initially seems like a “better cost” for the attorney ends up costing the firm way more in call intake, time spend competing for every call and lower conversion rates from call to case. Here is a quick example of how the two models work.

Exclusive Calls, Better Quality = Higher Return on your Investment!

Exclusive leads (avg rates per lead)

10 x $300 = $3000 x 20% (avg conversion) => 2 new cases

– no competition, more time spent on the larger cases


 Non-exclusive leads (avg rates per lead)

10 x $100 = $1000 x 5% (20% / 4 attorneys taking the call at the same time) => NO new cases

40 x $100 = $4000 x 5% => 2 new cases

In some ways, the legal profession as a whole was latecomers to the business website party.   What this means, is that a significant number of legal websites remain essentially electronic brochures, whose goal is little more than to complement face-to-face networking and business development. Little by little, however, some firms are about to make an evolutionary leap, which will transform their website into an exciting partner which generates new business leads. This new website will go from being an electronic brochure to being a group of marketing tools which work seamlessly together to grow a law firm. How will your law firm website secure and convert those leads?

Questions Your Legal Website Must Answer to Convert More Leads

The most important thing to keep in mind is how little time you actually have to engage a prospect on your legal website. Most people spend less than ten seconds evaluating your website or your legal blog. If they find nothing immediately relevant to their specific problem, they are gone, usually for good. The questions you must answer for those prospects—almost immediately—include:

  • Are you the kind of attorney I need? It should be almost painfully obvious what type of law you practice, even to the most casual observer.
  • Do you have experience in my specific problem? Keep the legalese to a minimum, even using a term like “truck accident attorney” in place of “personal injury attorney,” when possible.
  • Will I “click” with this lawyer? Of course your legal education and experience are important, but equally important is whether the prospect can immediately see you as someone they could discuss their problem with. Including some personal information on your site, or perhaps even a video, lets your personality shine through, making you more human, therefore more approachable.
  • Why should I hire you? Try to avoid the overused “Our firm has 25 years’ experience,” and really delve into the benefits you can bring to your clients, any especially creative solutions you have used to benefit a client, or even consider using client testimonials to better tell others why they should hire you.

6 Expert Tips to Follow

With the giant leaps in technology, we now live in a world where a client could potentially hire an attorney who is not located in their immediate vicinity, so long as that attorney brings highly specialized expertise to the table. In addition to answering the above questions for your prospective clients, you will also want to consider the following important elements for your legal website:

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RWL-Blog-PPC-Adverts-Campaigns-Lead-GenPaid search marketing, which is most commonly associated with pay-per-click (PPC) advertising, is one of the most utilized forms of digital advertising, and it continues to grow as internet access and mobile device use expands. Due to its importance in attorney marketing and lead generation efforts, RW Lynch published a previous post that outlines the way PPC advertising works. As a follow-up post, we are now focusing on the costs associated with running personal injury PPC campaigns and how PPC advertising responses fit into the marketing and sales funnel as part of lead generation efforts.

PPC Advertising & Personal Injury Campaign Costs

Pay-per-click (PPC) advertising campaigns are priced on a cost-per-click (CPC) basis, which means that you are only charged when someone clicks on your PPC advertisement. It is worth noting that while PPC campaigns are only charged on a per click basis, campaign pricing is set up on a daily/monthly limit (e.g., if you place a $50 per day limit, it translates to about a $1,500 monthly PPC advertising cost). So how do you figure out the costs associated with a PPC advertising campaign? Well, there are a number of variables that impact the overall campaign costs and lead generation efforts that we’ll cover below.

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Hundred Bill CornersIn order to effectively sustain a personal injury legal practice, attorneys must constantly generate new case lead opportunities and retain clients. This is an important concept that personal injury attorneys understand very well, but the marketing and lead generation process is complicated, and executing it successfully and consistently can be challenging. And even for firms that have successful brand marketing and lead generation strategies, additional opportunities to grow a personal injury legal practice are usually being evaluated.

There is enough demand for this service that there are a large number of lead generation firms dedicated to providing new case opportunities to attorneys and law firms. It is worth noting that there are very few firms that specialize in personal injury lead generation, but there are numerous firms that provide personal injury case leads as part of their legal lead generation offerings. While legal lead generation firms are all based on the foundation of providing new case opportunities to attorneys, it can be difficult to differentiate between the various business models and how they affect the way a program works, overall costs and potential results.

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Marketing is Important

Introduction to Personal Injury Marketing in 2016

With 2015 in the rearview mirror, it is time to look at 2016 and what is in store for legal marketing and personal injury attorneys. Our focus is on three of the top 2016 legal marketing trends and how they apply to personal injury attorneys and trial lawyers. With personal injury attorneys facing one of the most competitive marketing environments in the world, it is important to address how the top legal marketing trends and tactics can be effectively used to expand a personal injury practice.

Personal Injury Marketing: Mobile-Friendly Websites Are Essential in 2016

In April 2015, Google launched an update to its mobile search algorithm, which rewards mobile-friendly compliant websites with higher search engine results page (SERP) rankings while penalizing websites that are not mobile friendly. However, law firms and attorneys have been slow moving to adapt to the new mobile search algorithm. A 2015 report by LexBlog CEO, Kevin O’Keefe, indicates that approximately 53% of the top 350 largest law firms do not have mobile-friendly websites, and 73% of nearly 1,000 blogs published by Am Law 200 are not ready for mobile viewing.

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