A short time ago, a caller contacted Injury HelpLine needing some assistance. In this case, the caller had been on a bus commuting home after a long day of work and, just as they were settling into their seat, the bus was violently T-boned in the middle of a busy intersection.


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Everyone on the bus was tossed around, some passengers suffered more injuries than others.  Our caller suffered a concussion along with other soft tissue injuries. The head injury was enough to set the caller back a bit. Time would need to be taken off work and expenses, everything from medical bills to groceries would need to be taken care of.



Seeing that the caller was on public transportation and not in their own vehicle they were unsure if there was a clear-cut case and thus needed to talk with a personal injury attorney in order to see if there was any way they could receive the financial security needed to get past their injuries with proper time to heal.


While our Network Member Attorney was ready to work on this specific case for this individual, our caller actually had another lead as they had exchanged numbers with another passenger and ended up referring them to our trusted attorney.  Our attorney has signed them both!


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Satisfied Injury HelpLine® callers frequently recommend our Member Attorneys to friends and relatives. More often than not our Attorneys become a trusted source of legal help within their Membership Zone, counting on recommendations from an ever-growing number of grateful clients. If you want to become the Member Attorney for your Community, contact us to learn more. We will be happy to explain our Membership Options to you.

Its attorneys like you that bring relief to clients who are in the middle of tough situations. RW Lynch is here to help you bring in leads while you help the clients get their life back on track. Be sure to contact us to learn more about our exclusive lead generation program for Personal Injury Lawyers and follow us on Twitter to stay up to date on industry news and legal marketing tips.

“The exclusivity feature, which is having your own geographical area, is very important to me because that’s my area when the calls come in, they come to me.” – John F. Mifka

Meet John F. Mifka, one of our long-standing Member Network Attorneys who we thoroughly enjoy working with. In the short video clip below, Mr. Mifka discusses why the exclusivity feature with RW Lynch is so vital to his business.


“You’re getting more calls because you’re not sharing that geographical area with another attorney.”

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Similar to other small business owners, Personal Injury Lawyers thrive off being located in a region that isn’t over saturated with the exact services their business is offering. RW Lynch helps you thrive in your very own zone. How does it work? When you sign on with us, we assign your region to you.

The model is not only good for growing your practice it’s ideal in terms of sustainability.  Instead of going after probable leads, RW Lynch will send them straight to you directly from our Injury HelpLine calls. If a victim of an injury such as head trauma or a medical malpractice case is living in your city and they call us we’ll send them your way.

Sound simple enough? We like to think it is.

We operate nationwide through a series of exclusive market areas we call “Membership Zones”. Each Membership Zone is managed by one and only one Member Attorney and encompasses various adjacent zip codes. Here’s how to explore available Zones, demographics and other info.


Contact us to learn more about our membership network.


Reach out and say hello! A Member Market Manager will contact you to discuss our Membership options and answer any questions you may have.

On Twitter, Facebook or Instagram? Follow RW Lynch and our Injury HelpLine profiles today to stay up on all legal marketing tips, stories from our Injury HelpLine leads, and industry news for Personal Injury Lawyers and their staff.

Thanks to an Injury HelpLine lead, one of our RW Lynch Member Attorneys in the New York region recently signed a large construction injury case. A man had called us who worked in construction and was dealing with a situation that demanded immediate legal assistance.

In this particular case, Our caller fell from high up, about 20 feet, from a ladder while working on a busy construction site. The extent of his injuries was significant. The man was suffering from a broken clavicle, causing a great deal of pain to his shoulders and chest, broken ribs, and substantial neck and head injuries.

Our caller was banged up pretty bad and has a long road to recovery.  Unfortunately, due to the severity of the injury, he will be out of work indefinitely. His time away from his full-time job will no doubt take its toll on his daily expenses, future plans, family finances and his well-being if he is not assisted by our RW Lynch Member Attorney.

Our RW Lynch Network Member Attorney is currently helping his client to ensure he can keep his everyday life moving forward, and all expenses that come with being injured, on track. The attorney let us know that he anticipates this case will settle in the high 6 figures.


Contact us to grow your practice


Exclusivity is the key to explosive case growth. When you become a Member of our Network of Law Firms you can choose 1 or multiple Membership Zones to manage. The Injury HelpLine® delivers every help request within your Zones to YOU and YOU ONLY! This protects you from having to share calls from injury victims within your Community. Now you can focus every effort on winning case after case for victims under your responsibility. We do the rest.

Stay up to date on all of our Injury HelpLine cases, marketing tips, and industry news from RW Lynch by following us on Twitter and Instagram.


The Trends Putting Pressure on Law Firms

Posted on February 27, 2018


An increase in major settlements for pro se litigants is not what we predict for this next year, but we do notice other important trends impacting your industry. Market consolidation, downward pricing pressure, and new technology are all having a significant impact. How is this directly impacting your firm, and how should you respond?

Consolidation of Firms

This is perhaps the most obvious trend. The industry is consolidating as larger firms move into lateral markets. Demand growth has been modest during the past several years, while volatility has significantly increased. According to a recent report, over 71% of firms failed to see two consecutive years of demand growth.* This means that fewer firms are realizing demand growth, and the majority of firms are seeing either flat or decreasing demand. The expectation is that large firms will continue to expand and put pressure on smaller firms. We encourage that you are not part of that 71%, and we’ll explain how, a bit later.

Downward Pricing Pressure

As the above trend continues to impact the industry, smaller firms are experiencing increased pricing pressure. Developing and managing an effective pricing model is already a challenge. Ensuring that your pricing model is competitive, however, is an entirely different matter. Today’s clients are demanding more for less. A recent infographic illustrates how only 28% of firms have addressed this issue, and 87% are experiencing intense price competition.** Bound by a finite amount of time, the laws of physics, and your limited resources, there is still a way to break free of this pressure.

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3 Tips to Get More Clients in 2018

Posted on February 12, 2018

It’s a challenging time for marketing small businesses

Staying competitive as a sole practitioner and small to mid-sized personal injury firm is an increasingly difficult task as marketing technologies and best practices evolve. This is no longer a marketplace where people simply rely on friends and family for recommendations.

Modern marketing technologies have enabled all total lawyers to improve their effectiveness in online marketing.

Your potential clients are searching for information online and being informed by your competitors. Modern marketing technologies have enabled all total lawyers to improve their effectiveness in online marketing, and have especially enabled large firms to have a competitive edge. Their larger budget of marketing spend enables them to continually utilize these technologies to advertise to your prospects across a variety of channels, such as internet search, social media, and retargeting ads.

When trying to attract new clients online, personal injury lawyers are struggling amid increasing levels of competition. A typical PPC Campaign is expensive, complex and time-consuming to execute.

How can you stand out when faced with one of the most competitive online marketing landscapes in the world? Here are three tips on how to survive and thrive in today’s competitive environment:

1. Build a Strategy

Failing to develop a consistent marketing strategy, no matter how basic, will severely limit your ability to develop your practice. Define your goals, marketing mix, and spending plan before you put a single dollar towards your own online marketing campaign. A misdirected PPC campaign can be incredibly costly in just a few days.

For more information on how to build your strategy, view our previous post on this topic: Marketing for Personal Injury Attorneys: the Importance of Strategy

2. Unite on Tactics

Once you have a strategy, you must execute it to reap the rewards. It’s best to utilize proven marketing tactics so that you don’t quickly burn through your budget on experimentation. One very effective method of doing this is to take advantage of an advertising model that provides your firm a steady flow of visibility while not requiring an enormous investment, especially one that utilizes internet search.

For more information on how this model works with PPC campaigns, view our previous post on this topic: How to thrive in the Era of Google Search

3. Be Worthy

Your prospects and clients will search for and visit your website. Have something on your website that they find valuable. A couple methods are to provide information that helps them deal with difficulty in life or better understand their rights. You can also direct them to other relevant resources on the internet. If visitors leave your website feeling more informed or positive, they are more likely feel positive about your brand, overall. Helping prospects through content, prior to speaking with them, can facilitate a better client-relationship from the very start. This is also an effective method for dealing with poor reviews on the internet.

People are more likely to write a review about your business if they had a bad experience with your firm than if they had a good experience. These bad reviews can destroy small businesses. If a reviewer is at fault for their own negative experience, or if they never transacted business with you, it can still mislead prospects and active clients. Rather than engaging in online debate, you may find that content development is a more effective strategy. Remember, the best brands have lots of bad reviews, so don’t feel like a few bad reviews are the “end-of-the-world.” Show that you are worthy of new business by demonstrating your integrity, sharing results and testimonials, and continually providing value to your clients and prospects. Building an “army” of happy clients should be your main focus.

For more information on how you can create content that delivers value, view our previous post on this topic: Marketing for Personal Injury Attorneys: Content Marketing for Law Firms


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Watch what another successful RW Lynch Network Member has to say

Can’t see our video? Click here

Top RW Lynch Member Attorney John Mifka of The Law Firm of John F. Mifka has over 35 years of experience as a Personal Injury Trial Lawyer. He has been a RW Lynch Network Member since 2005.

John serves injury victims in all of Philadelphia and Southern New Jersey. His practice focuses on motor vehicle, slip/trip and fall accidents as well as product liability, medical malpractice, construction accidents and wrongful death cases.

In our new video he tells us how our Membership Program not only boosted his caseload, but also allowed him to immediately help injury victims thanks to our 24/7 live call transfer service.

Significant Injury HelpLine® Case Opportunities for The Law Firm of John F. Mifka

Medical Malpractice ($1.5M settlement)

Failure to diagnose compartment syndrome.

Slip and Fall Accident ($2.4M settlement)

Slip and fall causing regional pain syndrome.

Tractor-Trailer Accident ($850k settlement)

Accident at a construction site, requiring neck and shoulder surgery./p>

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Meet our Team: Jordan Schwartz

Posted on January 17, 2018

We invite you to get to know our dedicated team, partnering with successful law offices nationwide.

Today, we sat down with Jordan Schwartz, an Account Executive, to learn more about who she is and her commitment to her job.


Hear what Jordan’s client has to say.

How long have you been with RW Lynch?

 I have been with the company for almost 4 years.

What do you do at RW Lynch?

I work with about 90 law firms from Maine down through South Carolina. My job is to make sure they all do well in our network. I also keep in touch with past partnering attorneys and bring them back when the time is right.

What are the 3 traits that define you?

I am compassionate, self disciplined and courageous.

What do you like the most about working for RW Lynch?

I love the team I work with, and the attorneys I work for.  We’re doing something good here and helping people who really need it.

What’s your team like?

I work with a really fun group and we laugh every day!

How has RW Lynch helped you in your career development?

RW Lynch got me back into the workforce. I was a stay at home mom for years, and RW Lynch has given me confidence in my ability to excel in the workplace. I started here as a Business Development Rep and then moved to Client Relations and am now I am a Senior Account Executive. RW Lynch has given me lots of opportunity to grow with the company and develop new skills.

What is most rewarding about your job?

It feels really great to bring in a law firm and have them thank me for all the work we send them. I’ve had attorneys tell me we have completely changed their practice for the better.  I also find it rewarding to hear about our attorneys helping our callers get through some tragic situations.

What do you do when you aren’t working?

I love to spend time with my family and friends. I also love to travel, play golf and play tennis.

How do you keep a healthy work-life balance?

I come to work, do my job and go home.  I do not have to bring my job home with me.

Explore Career Opportunities with Us!

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Watch what another successful RW Lynch Network Member has to say

Can’t see our video? Click here

Meet our new Top RW Lynch Member Attorney Steven Seigel.

Our new Top RW Lynch Member Attorney Steven Seigel is a trial attorney at Seigel, Tully, Rouhana & Tully in Towson, Maryland. He specializes in personal injury and workers’ compensation law.

Steven has been a RW Lynch Member since 1992. Watch his recent video interview to find out how the Injury HelpLine® helped him build his practice over the years.

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What is your New Year’s Resolution?

Posted on January 4, 2018

2018 New Year's Resolution

It’s Time to set Goals for 2018

Why limit your New Year’s resolutions to a series of personal goals such as losing weight or getting more exercise? Consider setting your professional goals as well and start improving your legal career today.

We’ve identified three critical goal-setting areas for lawyers to focus on:

  • Time Management
  • Marketing and Business Development
  • Work-Life Balance

Tackle your Time Management

2018 New Year's Resolution: Tackle your Time Management Clio’s 2017 Legal Trend report states that lawyers spend only 2.3 hours (29% of an 8-hour workday) on billable tasks. Almost 50% of their remaining time is devoted to administrative tasks. Sound familiar? If admin tasks are sucking up all your time, set clear goals to free up your time and become more productive.

Follow these 5 time management principles:

  • Move away from “putting out fires”: Plan and prioritize tasks at the start of each day.
  • De-clutter your brain and your office: Consider using time management software to track tasks and set reminders. Set up a system to organize your physical and electronic documents. Clean up your desk.
  • Minimize distractions: Avoid social media, emails or phone calls while you work. Focus on getting things done without procrastinating.
  • Set clear goals for your team: delegate tasks and avoid micro-managing.
  • Automate or outsource tasks: Automate your appointment scheduling, invest in a document automation system or purchase bookkeeping automation technology. Outsource accounting, IT or even marketing functions.

For further reading on time management techniques, consult the ABA’s extensive list of time management self-help books.

Rework your Marketing Strategy

2018 New Year's Resolution: Rework your Marketing Strategy Building a successful law business starts with setting ambitious, but achievable marketing goals that support your revenue targets each year. Even if your marketing efforts failed last year, there’s still time time to develop a new, more competitive marketing strategy for 2018. Answering the following questions may help:

  • Goals and Strategy: Where and how should my marketing team focus their efforts?
  • Budget: How much of my company’s revenue should be spent on marketing?
  • Marketing Tactics: What tactics should I spend the majority of my marketing dollars on?

Keep in mind that legal marketing is a rapidly evolving, so be sure to research the latest marketing trends instead of just continuing with last year’s lackluster tactics. We’d like to highlight 3 important trends for 2018:

  • The Era of Video Marketing is here: According to Cisco video traffic will be 82 percent of all consumer Internet traffic by 2021.  Streaming video is particularly popular and already accounts for two thirds of all internet traffic.
  • Native Advertising is gaining Importance: According to Business Insider, Native Advertising will drive 74% of all ad revenue by 2021. We’ll also see the rise of “smart content” for native ads, which will allow advertisers to adapt ads to audiences in real time.
  • Local Search is growing exponentially: Local searches are growing 50 percent faster than mobile searches overall.  To find out more about the State of Local Search in 2018 consider registering for the upcoming BrightLocal webinar.

Embrace the Concept of Work-Life Balance

2018 New Year's Resolution: Work-Life BalanceDo you feel overworked and burned out, even though the year has just started? You’re not alone. Lawyers across the United States struggle with stress and work-life balance issues. In February 2016, the Journal of Addiction Medicine published the results of a study showing that lawyers have a significantly higher rate of problematic drinking than the general population. Mental health problems among attorneys were also found to be significant, with 28%, 19%, and 23% experiencing symptoms of depression, anxiety, and stress, respectively. These problems have enormous impact not only on the struggling attorneys themselves but on their firms and communities as well.

Here’s the good news: Goal-setting can help you lead a more balanced professional life in 2018.

If you are the managing partner of a law firm, put the following measures in place:

  • Change the firm culture: Place less importance on billable hours and more emphasis on the purpose and meaning of the legal work done. Individuals with a purpose naturally perform better.
  • Show flexibility: Allow vacation time, remote work or other flex-time arrangements to prevent employee burnout. You will see an increase in motivation and productivity that will likely more than compensate any loss of billable hours.

If you are an employee at a law firm we already discussed how you can improve your time management to free up time. If all else fails and you’re still working every weekend, consider making a move to a firm with a better work-life balance. As a personal injury attorney you know this better than anyone: Life is short.

Happy New Year 2018 from the RW Lynch Team.


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Meet RW Lynch Member Attorney Victor McCall

Posted on December 16, 2017


Watch what another successful RW Lynch Network Member has to say

Can’t see our video? Click here

Meet RW Lynch Member Attorney Victor McCall

Top RW Lynch Member Attorney Victor McCall is a Partner at Atwood & McCall, PLLC, a Dallas boutique law firm that focuses on Asset Protection Planning, Business Law, Estate and Tax Planning as well as Personal Injury Litigation.

In our new video Victor explains how our Network has given him the opportunity to consider and take on more personal injury cases. He also highlights why the RW Lynch Membership is so profitable for his law firm.

Significant Injury HelpLine® Case Opportunities for Atwood & McCall, PLLC

Car accident leads to severe back and hip injuries

A motorist and his father were travelling along state Highway 185. As they veered left, they were suddenly T-boned by an 18-wheeler. Both passengers suffered severe injuries to their back and hips. This will be a big case as the driver had the right of way.

Poor visibility in Six Flags Park causes slip and fall

An old woman was visiting a Six-Flags Amusement Park one evening and using a walker to move around the attractions. The smoke effects used in the park created limited visibility. As a result the woman took a serious tumble while navigating a high ledge. Her injuries required extensive hip surgery and rehabilitation.

Nursing home neglect of quadriplegic leads to amputation

A young quadriplegic living in a nursing home reported that bedsores had rotted away his leg, leading to a life-threatening situation that required the amputation of the entire limb. The facility had been spotty and neglectful in the cleaning and maintenance of his bedsores.

Spinal Cord Stimulator malfunctions causing permanent nerve damage

Injury HelpLine® connected one of our Member Attorneys to a man suffering severe back pain. At his doctor’s recommendation, the man had had a spinal cord stimulator implanted to control his pain. The unit malfunctioned repeatedly, electrocuting the victim and causing convulsions and vomiting. It was eventually surgically removed. Unfortunately, the man was left with chronic pain affecting both legs as well as permanent nerve damage. A six-figure settlement can be expected.

Poorly designed elevator leads to slip and fall accident

An elderly lady was shopping in a mall. She was trying to juggle her purchases in her arms while exiting an elevator, when she tripped and badly broke her arm. The fracture was complex and required surgery. Because of the poor design of the elevator there is a good chance of reaching a high settlement.

Defective Arterial Patch causes severe injury in surgery patient

This caller contacted the Injury HelpLine® to get legal help for her brother, who had undergone surgery to unclog an artery. The surgeon had implanted a defective Baxter Vascu-Guard patch in the man’s neck. The defective product caused massive injury and blood loss and almost led to the patient’s death. A six figure settlement is expected.

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