When it comes to lawyer marketing, there are many different strategies to choose from.  Here are a few tips to keep in mind while you devise a plan. 

When it comes to getting the word out about your legal services, what’s the most effective path? The truth about lawyer marketing – it’s not easy. But with dedication and know-how, you’ll be able to carve out a name for your firm that will last in the minds of your community.

Designate a Budget

What type of budget have you decided to put toward growing a name for your firm? Having some money to allocate for marketing is essential. Look over past settlements and successful cases that have been the exact type of incoming business you want. What brought them in? Call your local paper and ask how much it will cost to place an ad. Check with the bus stop bench advertising groups as well since other attorneys use that space. Then add up those numbers to see how feasible your lawyer marketing strategy will be in terms of quarterly expenses.



Create Exclusivity for Your Law Firm

What does exclusivity mean? When you join a network like RW Lynch, not only will you get access to calls that come in specifically to your firm, you’ll get hands-on assistance from our sharp team of Account Executives that guide you down the path to success. Along with the exclusive regions we give our personal injury member attorneys, we also help to cut back on the worry and hassle mentioned when trying to form a budget.



Keeping an Online Content Schedule in Motion

You have a busy schedule. In order to achieve a fluid amount of content moving from your site, you need to keep your eyes and ears open to the news that is relatable to your firm. On top of that, you need to see what keywords make the most sense for your firm to appear under. Designate seven keywords where you want to be in the top results. Then, make sure these keywords are expertly woven into the fabric of your website by placing them methodically on the pages of your site that relate to the keyword along with producing at least 3 original blogs a week.

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Know Your Audience

Do you want to be local? Statewide? How far outside of your region do you want to be known? Consider the ups and downs of maintaining a large area around your practice. Also, who is your target audience? As discussed in the finding your niche blog, you’ll want to create a specialty for your firm.

This shows that you are an expert on a specific subject. Look up “Dog Bite Attorney” or “Construction Accident Injury Lawyer”, chances are you’ll see firms that take pride in being the go-to firm for a specific case. Aim to be that firms new competition.


Building a Reputation in Your Community

Consider Public Relations tactics for your business. A personal injury firm that is involved in their community by giving back and being present among the people you hope to represent is a sure fire way to position your business in a positive light. This could include sponsoring a local youth sports team or sponsoring a large meal at a homeless shelter. Not only are you giving back, your name will be associated with the pulse of the people who will know to go to you for help when they need it. You may even get some free press out of it which will help with your Google results.


Seem like a lot? We agree. That’s why we created a service that focuses on lawyer marketing across the country. Take a look at the testimonial videos and hear from lawyers that have had success with the program. When you become an exclusive Member Attorney with RW Lynch, you receive injury victims who know about The Injury HelpLine as a trusted method of connecting with a personal injury lawyer.

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When it comes to age, no one is exempt from the frightful and sometimes deadly experience of being in a car accident.

The number of children who go through being in a car accident is alarming and should catapult further ways to instill preventable options.

“Most of the children who died were not wearing seatbelts — nationwide, 43% were unrestrained or improperly restrained.” – NY Times

A mother strapped a two-year-old child into a car seat.  The child was in the back seat facing the rear of the car as the law requires and is a common car safety practice for children under the age of 11.

The mother merged onto the freeway and proceeded down the road. Traffic came to a sudden halt, the mother hit her breaks, heard a terrible screeching noise behind her, and doesn’t remember what happened next due to blacking out from the force of the surprise impact.

This big rig T-boned the other vehicle.

When she came to, she was being pulled from her damaged car by paramedics. A large semi had smashed into the rear of the vehicle. Sadly, the child did not survive the ordeal due to the speed at which the large vessel had hit the car.


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While it may not seem like a reckless speed, the driver of the semi-truck was cruising 55 mph in a 45 mph zone which is plenty fast enough to inflict serious damage.

Our Member Attorney signed the grieving mother on as a client and is currently fighting for a LARGE SETTLEMENT.

“In 2013, about 2,000 youth ages 16 to 19 were killed, and approximately 240,000 were treated in emergency departments for injuries suffered in motor vehicle crashes.” – CDC

As a public service, we can only hope that people read these personal injury case studies and take extra precautions by remaining diligent in staying aware of their surroundings while behind the wheel. Children are precious and a life cut short hurts us all. Tell your clients to buckle up and make sure seat belts are properly fastened each time they get into a car.

For more information on our services and how we can help you find new clients for your personal injury practice, contact us today.

A six-figure settlement personal injury case, like the one reported here, is more common than you may think.

This case was reported to us by an attorney who has mastered getting clients to the point that he can sense it when a six-figure settlement personal injury case is coming his way.

In this particular Injury HelpLine case story, a semi-truck was trying to make good time on an open highway. Road conditions were slick and, instead of taking it slow and steady, the driver attempted to pass a small car in the right lane.

“About 130,000 individuals are injured each year in truck collisions.” – NHTSA


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It’s not clear if the truck driver was drowsy while behind the wheel or if this trucking accident was simply caused by a lapse in judgment. Nonetheless, the large semi collided with the small car as the large vessel tried to merge into the left lane.

The impact was harsh, striking the back left side of the small vehicle causing it to fishtail. The smaller car careened off the road and slammed head-on into a tree.

“For every 100 million miles driven on U.S. roadways, there are 2.3 deaths and 60.5 injuries caused by big rigs.” – NCSA

This near-fatal crash left the driver of the small car fighting for his life. The plaintiff, who had a loved one contact Injury HelpLine on his behalf, sustained severe injuries and is currently in his local hospital breathing with the help of a ventilator.

As do most large fleets owned by Trucking Companies, The semi-truck has excellent insurance. Since this is a case where the truck driver was clearly at fault, our Member Attorney expects the case to move quickly and is estimating the settlement will be in the MID SIX-FIGURE RANGE.

If you’re a Personal Injury Attorney and are currently looking for a six-figure settlement personal injury case then read up more on RW Lynch and the exclusive regions we assign to personal injury firms around the country. We’ve been operating since 1984 and are a trusted source across America for personal injury for connecting attorneys with injury victims.

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This dog bite case serves as an example that, as long as some dog owners continue to be negligent, dog bite related cases will continue to rise.

In this hair-raising dog bite case study, the mother of an 8-year-old girl was connected through Injury HelpLine to a Member Attorney after her daughter went through a frightening ordeal when she was attacked by a neighbors dog.

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“A dog bites one out of every 72 people.” – CDC

During the attack, the young girl received severe bites in her face, arms, and torso.  The distressed mother rushed her daughter to the hospital where the girl received dozens of stitches and was prescribed various types of medicine to prevent infection from the dog bites.

The incident has resulted in permanent scarring on various parts of the girl’s body.

“Approximately 4.5 million dog bites occur in the United States every year, and 900,000 of those bites become infected.” – CDC

The owner of the dog has homeowners insurance and is cooperating with our Member Attorney.  Sadly, this ordeal has caused the little girl to have reoccurring nightmares and will be visiting a therapist to help her through this tough time.

The expensive hospital bills are without a doubt a burden but the emotional damage inflicted upon this young victim will follow her for years to come.

Our Member Attorney is working toward a settlement for this dog bite case to cover any and all future plastic surgery and therapy. He anticipates a LARGE SETTLEMENT for the family.

If you’re a personal injury lawyer who specializes in dog bite cases and are looking for new client leads, contact us today.

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The Injury HelpLine receives calls from around the country from personal injury victims who need your help.

Click here to learn more about how our membership program for Personal Injury Attorneys.

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When it comes to advertising, the market is flooded with Personal Injury Lawyers. Legal advertising is more expensive than ever.


Bids for keywords on Google Ads with a legal focus are set at ludicrous prices. Social media platforms are inundated with ads. In terms of legal advertising, the lemon has been squeezed to the max.

“We’ve gone from being exposed to about 500 ads a day back in the 1970’s to as many as 5,000 a day today.”Walker-Smith

The general population is inundated with hundreds of ads fighting to grab their attention in the digital space (not to mention physical locations like billboards and bus stop benches). It’s becoming more and more difficult to stand out from the herd.


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Two key legal advertising stats:

  • 78% of the top 100 Google terms are associated with litigation – SEM Rush
  • Legal advertising on AdWords makes up for the most expensive keywords to target. Keywords may cost upwards of $600.00+ per click to appear at the top of search results. – Forbes

If the only way to be seen in the legal advertising realm is to spend big money, it’s really only realistic for large firms to spend on advertising due to the large settlements they receive. As a small to mid-size firm, you might as well be betting your marketing budget at the racetrack.


Where do you go for client leads?

Look into vendor services such as the RW Lynch program. As an exclusive member of our Network, we’ll do the marketing while you focus on helping injury victims that live by you.

When you become a Member Attorney, we assign a region to you that becomes your exclusive zone. It’s a program like no other. The calls go straight to you with no strings attached.


Want to hear more from some of your peers? Our testimonial videos showcase various personal injury attorneys who were tired of the current state of legal advertising and have signed multiple clients using the RW Lynch program. All of the Member Attorneys in these videos landed a number of cases with substantial settlements after joining.


To note, our program is a tax write-off for your business! You can write off the expense of the program as you receive new clients.

For more information, contact us today.



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This personal injury case study is not uncommon in terms of the calls we receive on The Injury HelpLine from people who work in construction.

BOSTON, MA – According to The Center for Construction Research and Training, falls on construction sites are the greatest cause of fatal construction injuries with 33% of recorded incidents being from scaffolding on the side of buildings. 

In this particular personal injury case study, an RW Lynch Network Attorney reports a recently signed case from a construction worker with many years of experience in the field. The worker was performing a routine task helping with a dropped ceiling installation inside a large office structure. The scaffolding was secured incorrectly and the worker fell many stories to the ground.  He suffered from a separated shoulder joint and multiple contusions.

Due to the nature of this case and the severity of the fall, this particular scenario turned into a substantial workers compensation case. The injuries he is dealing with are significant. The worker won’t be able to return to his job for a while and thus will need to be compensated for lost wages and to pay for his injuries and rehabilitation.

Our Network Attorney signed the case and is expecting a large settlement for his client.

Construction work comes with a risk. That said, this doesn’t make the owners of large construction firms exempt from assisting their employees when injuries occur.


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If you have a story similar to this personal injury case study, contact us today. We’ll help you find representation from an attorney in your region.

The RW Lynch Network is the largest network of law firms nationwide and has been in operation for 34 years. We connect attorneys with injury victims who live in their region. When you sign up as a member, you are assigned an area in your state where calls are forwarded exclusively to your personal injury firm.



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This exercise is intended to help you flesh out a personal injury firm marketing plan and aid in growth for your firm.

What’s your plan for marketing your personal injury firm? Below are some tips to get you moving on building a name for your practice.


Strategy: It’s all about building up to where you envision your practice being in the future. What are your benchmarks? How do these benchmarks align with the overall goals of your practice? Your personal injury firms marketing plan depends upon defining these elements.


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Infrastructure: Think of each digital platform like a road that leads to your website. What core platforms will your firm use for marketing online? And, once a visitor is looking at your website, where do you want visitors to go? What action do you want them to take?





Creative assets: You’ll need assets for your personal injury firm marketing strategy. Are your logos developed? How about color schemes you want your firm associated with? List all of the platforms you want to utilize. If you haven’t started using any social media profiles, research your competitors and see where they exist in order to create a good starting point for your digital presence.





Promotions: What are you doing to get the word out for your practice? Make a list and separate the digital from the physical and see where your plan may be lacking. As discussed in our SWOT analysis download, you want to make sure you identify your strengths and weaknesses in order to pinpoint where you need to improve.





Competitor Review: It’s worth being repeated –  when it comes to personal injury firm marketing, what is your competition doing that you aren’t currently improving upon? Research the nature of the posts that are getting a good response from your desired audience.  We’ll go deeper into performing a competitive review in a future blog. Stay tuned!





Vendor Review: What services are you using to build your practice? A sound approach to allocating a budget when ROI is a top concern is to go with a program that has worked for other attorneys. The RW Lynch program is the largest network of law firms nationwide and has been a proven method for building caseloads for multiple firms for 34 years.


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Our testimonial videos feature attorneys who made the decision to join The RW Lynch Network and, as a result, landed multiple six-figure settlements from helping people in their region when they needed it most.

Personal injury law is a fiercely competitive field and unique unto itself in terms of how clients reach you and who they trust in a moment of urgency. it’s understandable that all of this can seem like a lot to handle. We’re here to help. We’ll asssit with personal injury firm marketing while you focus on your clients.

One of the most reliable ways to find new clients is by joining a network that is known far and wide. When you become a member of the RW Lynch Network you are assigned to regions where exclusive calls go directly to your firm from clients who call The Injury HelpLine and trust us due to our longevity and reliability.

For more information, be sure to read our blog and follow us on Twitter and Facebook!

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Have you created a SWOT Analysis for your Personal Injury Firm? Marketing groups take this classic step in the branding process to help them view different approaches they may not have thought of without this exercise.


The idea of this exercise is to be truthful with your businesses successes and shortcomings. Once you create a clear path it will be that much easier to allocate a budget to marketing and other strategies that will bring in long-term clients and help you build your firm.


Strengths. Weaknesses. Opportunities. Threats.

You’ll find that, when you fill out each section of a SWOT analysis, you will have a few initial bursts of ideas and then, once you get through all four sections the first time around, you’ll start to see that one section will help in building out a concrete version for the others that may not be as thoroughly filled out.


Each section is as follows:

Strengths: How does your firm differentiate itself from others firms in your region? As we discussed in the Find Your Niche blog, find your specialty or your range of expertise and include this in your strengths. Your strengths can also be along the lines of experience, location, or even as specific as your presence on a particular online platform.


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Weaknesses: Where do you need to improve? This section will take some soul searching for your personal injury firm. Have a discussion with your team about your competition (which may arise again in the Threats section that we’ll touch down on a little later in this article) and what they are currently doing better in when it comes to their positioning in the market.





Opportunities: Where do you envision your biggest success coming from? Where do you see your firm in 5 years? 10 years? Where do you want to see your firm in terms of positioning in the local market? What do you want your brand to be associated with?


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Threats: What big firms exist in your region? How much do they spend on advertising? Do they have a stronghold on the market? How many firms are by you? What else may be hindering the performance of your firm?





RW Lynch has supplied this free download for your firm to take advantage of. Book a meeting and get together as a team to figure out the different approaches that need to be considered in order to correctly put your firm’s name out into the world and into the view of people searching for an attorney.

Build your firm and connect with potential lifelong clients with RW Lynch.

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Work Life Balance for Lawyer Dads

Posted on May 30, 2018

While we celebrate Father’s Day (especially you hard working Lawyer Dads!), let’s have fun with a couple of these stats and quotes from famous fathers about work-life balance for Dads!


Parenting is no easy task and the world is a busy place! Father’s Day is a wonderful time to say thank you to the dads in our life.

Below are some stats that display some of the dedication, love, and personal growth that comes with being a parent and a professional in today’s world.


  • Dads are just as likely as moms to say that parenting is extremely important to their identity. Some 57% of fathers say this, – PEW Research


  • Work-Life Balance – Just like mothers, many of today’s fathers find it challenging to balance work and family life. About half of working dads (52%) say it is very or somewhat difficult to do so. – PEW Research


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  • 36% of working dads say their company does not offer flexible work arrangements such as flexible schedules, telecommuting, job sharing and more. – CareerBuilder


  • At-Home Dads – According to 2012 estimates, 189,000 married fathers with children younger than 15 have remained out of the labor force for at least one year primarily so they can care for the family while their wife works outside the home. – Census.gov


  • 85% of dads say being a father is the best job in the world. – zerotothree.org


  • 54% of dads say I love you more to their children than their parents did. zerotothree.org




Attorney Dads, we know you have a ton on your plate. Between fighting for settlements for your clients and being there for your kids when they need you, life can get pretty busy.

RW Lynch provides a program that helps you connect with potential clients who live by you via The Injury HelpLine. Basically, we do the marketing so you don’t have to. This provides work-life balance for you so you can be the super dad at home and still get your work done at the office.

Contact us today to learn more about our program.

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Takeout Food Leads to Surprise Injury

Posted on May 29, 2018

Sometimes a call will come into the Injury HelpLine that concerns an issue involving an eatery and a severe case of food poisoning. Other times, a restaurant is a culprit behind a scenario that can only be described as irresponsible. That’s where this particular case comes into play.


Our Member Attorney out of Oklahoma City reported back to us on what can only be described as a painful and shocking surprise from a caller. The injury victim had gone through the normal routine of ordering takeout food from a local establishment.

The food was delivered to him and was contained in disposable materials such as paper wrapping and, like most take-out food,  it was intentionally packaged so that it was easy to consume right out of the bag.


The caller bit into his meal and found himself in immediate pain. While taking a sizable bite, the victim failed to notice shattered fragments of a broken plate mixed in with his meal. The caller bit down into the food and badly damaged his mouth.

This ordeal resulted in agonizing pain and caused extensive damage to the caller’s mouth that required many stages of lengthy and expensive reconstructive dental surgery.  The caller contacted our Member Attorney and, after describing the circumstances, was promptly signed on as a new client.


The attorney estimates that this will be a quick settlement in which his client will receive an adequate sum to help him through this painful experience and all the expenses that accompany it.


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The RW Lynch Network is here to help injury victims connect with attorneys just like you. Our exclusive program for personal injury lawyers is the largest network of law firms nationwide. We have been in operation and going strong since 1984. For more information, contact us today.



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