Attorneys in our advertising network reap the benefits of organic search leads generated through our Injury HelpLine® website, which has a team of marketing experts that handles all of the search engine optimization (SEO) and content development.
Injury HelpLine® Content Marketing
Our website is compliant with SEO best practices, is routinely updated with related personal injury content and is optimized for mobile device search. These features allow us to create national and local Injury HelpLine® awareness, more site visits and personal injury leads through forms submissions and phone calls. Each lead is then processed by our in-house call center and delivered exclusively to one of our member attorneys.
Our new content additions are distributed via our Injury HelpLine® social media properties to provide valuable information to our users, increase user engagement with our consumer brand, send more traffic to our website and generate more personal injury leads.
Additionally, our Injury HelpLine® website has 15 case specific ad response pages, such as car accidents and defective products, which are optimized to help create high Quality Scores for our paid search advertising campaigns. Quality Score is a metric used by Google and other paid search advertisers to influence ad placement and cost per click.