Legal Television Advertising Trends
Personal injury and legal TV advertising continue to see ad spend increases year after year. This trend is an anomaly when compared to all other industries' TV advertising behavior, which has seen ad spend stagnate or, in many cases, decline in recent years.
To put this in perspective, over the last eight years personal injury and legal TV advertising has grown 68%, which is six times faster than all other TV advertising. In this time, personal injury and legal advertising doubled its share of local spot advertising and quadrupled its share of syndicated TV ads.