Digital Marketing and Your Law Firm: Essential Tips for Attorneys

There are several digital law firm marketing techniques you can learn to do yourself.

If you have been in law for a long time, you may never have envisioned having to pay attention to digital marketing to help your practice grow. But the good news is, law firm marketing can benefit tremendously from digital marketing techniques, and there are many you can put into place yourself, without major investment.

The key to succeeding in digital law firm marketing is commitment and consistency. You shouldn’t try to tackle everything at once, because you may be overwhelmed. If you have never done any digital marketing, your first step will be to map out a strategy that’s reasonable for your level of time and resources.

Document a Content Marketing Strategy

A 2014 survey on digital content marketing found that companies that actually write down a content marketing strategy are more effective than those that either have a verbal-only strategy or no strategy at all. Documenting your content marketing strategy helps ensure that all participants are on the same page, so to speak, helps you to remember the tasks you set out for your team, and gives you a baseline document you can use to help you determine the effectiveness of the various digital marketing strategies you use. A documented strategy sets the tone and the pace.

Read More

Share on FacebookTweet about this on TwitterEmail this to someoneShare on LinkedInShare on Google+Pin on Pinterest

 Tags:  ,

RW Lynch would like to congratulate the Legal Marketing Association on 30 years of excellence! Watch their video, A Brief History of Legal Marketing, below to learn the history of how the organization began and some of their major accomplishments.

For 30 years, the Legal Marketing Association has been the voice of legal marketing professionals and attorneys looking to develop their practices. LMA is a not-for-profit professional organization founded in 1985. The organization serves the needs and maintains the professional standards of the men and women involved in marketing, business development, client service and communications within the legal profession.

Share on FacebookTweet about this on TwitterEmail this to someoneShare on LinkedInShare on Google+Pin on Pinterest

 Tags:  , , , ,

Can Salesmanship Grow Your Case Load?

Posted on April 2, 2015

Can Salesmanship Grow Your Case Load?

The legal profession is overflowing with competition. What sets one personal injury attorney apart from the hundreds of other personal injury attorneys in their area? In such a competitive field, it is vital that personal injury attorneys are able to, not just find potential clients, but keep them.

You already know the competition is fierce. That is why you’re doing all the right things. You’re working with a top legal marketing company, like RW Lynch. You’re sending out email newsletters, direct mail pieces, and even saturating social media. You’re doing everything you can to maximize your presence within the sea of competition.

So why aren’t you landing clients?

Because your job as a salesman doesn’t end the minute a potential client calls you. Your marketing strategy worked, and that is great. But now it is up to you to reel in the leads that you’ve hooked.

Get in touch…FAST

What good is marketing your law firm if you let potential clients slip through your fingers? If you are not eager to act when an injured victim contacts you, know that there are plenty of other attorneys who are. With so much competition surrounding you, are you willing to give your lead time to find help elsewhere?

Read More

Share on FacebookTweet about this on TwitterEmail this to someoneShare on LinkedInShare on Google+Pin on Pinterest

 Tags:  , , , , , , , ,

3 Reasons You Need Email Marketing

Posted on February 23, 2015

3 Reasons You Need Email Marketing

Email marketing. You may have heard that it is old fashioned, ineffective and ultimately a waste of time and effort. Despite what the naysayers preach, this is simply untrue. We live in the internet age. It is crucial for law firms to get their name out there. Email marketing is a thriving, affordable and effective way to build and market your firm, increase conversions and remind clients who you are. At RW Lynch, we believe that email marketing is one of the best business practices for lead cultivation and management. Why?

It’s inexpensive

Perhaps the best feature of email marketing is that it is economical. Email marketing is a great way to spend less and receive a greater return on your investment. It cuts out high costs that other marketing channels, like direct mail, add on. You can communicate with contacts more frequently because an email takes less time and money to create. All you need is an effective email marketing program. Many legal marketing companies, like RW Lynch, provide an email marketing service that will take care of everything from templates to content, and more.

Read More

Share on FacebookTweet about this on TwitterEmail this to someoneShare on LinkedInShare on Google+Pin on Pinterest

 Tags:  , , , , ,

RW Lynch 2015 Legal Trends

At RW Lynch, we recognize that with every year that passes, technology becomes more powerful and it allows consumers to more efficiently shop for products and services. As the owner of a personal injury law firm, you know that “keeping up with the times” is essential to not only growing your practice but also sustaining your practice. Here are some legal trends to consider as you focus on the months ahead:

  1. Having a website is no longer recommended, it is essential.

    If growth is your plan for 2015, then you must have a website. According to a study done by Hinge Research, 77% of all leads are generated online!

    Your website should include more than just your contact information and what types of cases you specialize in. It should also include reading materials for victims to prepare for what’s ahead, whether or not you take cases on a contingency basis, your success stories and why you are the best attorney out there.

  2. Be conscious of your online reputation.

    Victims in search of an attorney can be skeptical about legal representation. We have all heard of those lawyers that didn’t give the client what they were promised.

    Read More

Share on FacebookTweet about this on TwitterEmail this to someoneShare on LinkedInShare on Google+Pin on Pinterest

 Tags:  , , , , , , , , ,

BalancingActBlogSan Ramon, CA (December 2014) – On December 12 and December 19, 2014, the Injury HelpLine® will be featured on an episode of The Balancing Act® at 7:00 a.m. (ET/PT) on Lifetime to help educate viewers about the personal injury legal process and how to obtain legal counsel after one has been in an accident.

In the aftermath of an accident, the stress and anxiety that come with it can be overwhelming and even incapacitating at times. Anush Alexander, Vice President of Marketing at the Injury HelpLine® (and RW Lynch, parent company) along with Personal Injury Attorney Eric Jensen, spoke to The Balancing Act’s® host, Julie Moran, about what steps to take after an accident and the importance of seeking legal counsel to protect one’s interests.

While an initial settlement from an insurance company might be tempting, Ms. Alexander and Mr. Jensen will highlight, in this segment, why it may not be in the best interest of the injured person, their future, or their family’s future.

Read More

Share on FacebookTweet about this on TwitterEmail this to someoneShare on LinkedInShare on Google+Pin on Pinterest

 Tags:  , , , , ,

Top 4 Marketing Strategies for Every Attorney

Marketing your firm is essential to building a thriving, successful practice. But marketing no longer entails a simple Yellow Pages ad or a commercial here and there (assuming you can afford the air time). Today, you need to understand and be willing to advertise on a multitude of mediums (e.g., online, television, mobile and social media). Because marketing has become so complex and changes so frequently, many law firms are partnering with legal advertising firms, like RW Lynch, to develop strategic and effective marketing strategies.

However, whether you hire a firm to manage your marketing or have a team in-house that does it for you, the better your marketing plan, the more successful your firm. Here are the top 4 issues all lawyers should consider when paying for and/or marketing their firms on their own:

  1. Develop a marketing plan that complements the firm’s long-term goals.

    Whether you sit down with a marketing company or you outline your own plan, your marketing strategy should match your long-term objective. For instance, if you want to grow at such a rate that you need to partner with, or hire, other lawyers, you will want a far more aggressive marketing plan than a firm that is trying to grow at a much slower rate.

  2. Read More

Share on FacebookTweet about this on TwitterEmail this to someoneShare on LinkedInShare on Google+Pin on Pinterest

 Tags:  , , , , , , , , ,

5 Customer Service Tips to Gain & Retain Clients

You’ve developed a brilliant marketing strategy. Your office looks amazing. You suit up and arrive at the firm. Your phone is ringing and potential clients are flooding in. But are they signing with you? Are they giving your firm their business and spreading the word about your practice to their family, friends and professional contacts?

If you feel like you may be missing opportunities with clients, perhaps you can beef up your customer service, thereby increasing your case load, profit margin and reputation. Here are 5 tips to help you gain and retain clients:

  1. Immediately respond to the initial inquiry.
    When a potential client calls reaching out for help, they are anxious and impatient, as they are in what feels like a desperate need for answers. Answering that call live and speaking with them immediately is the best option to gain their business. But, if a message is necessary, the sooner you reach out to them, the better. Time is ticking and with each passing moment the potential for them to contact your competitor increases.

Read More

Share on FacebookTweet about this on TwitterEmail this to someoneShare on LinkedInShare on Google+Pin on Pinterest

 Tags:  , , , ,

InjuryHelpLine.com has a Brand New Look!

Posted on October 8, 2014

InjuryHelpLine.com has a Brand New Look!

RW Lynch is thrilled to announce the newly redesigned Injury HelpLine® website!

In addition to its fresh look and feel, our updated Injury HelpLine® site is now fully responsive. This is an exciting enhancement for the RW Lynch program, as this is the first time Injury HelpLine® users will be able to view InjuryHelpLine.com from any size screen. Our flagship lead generating website is easily visible on any internet capable device, from the largest desktop, to the smallest smart phone, and any laptop or tablet in between.

InjuryHelpLine.com has also been reformulated with a clearer message, in an effort to provide our visitors with the very best service possible. With streamlined and direct content, we have made it effortless for Injury HelpLine® visitors to connect with a local personal injury attorney. It is now easier than ever for injured victims to get the help they need.

If you haven’t already, don’t forget to check out InjuryHelpLine.com. This exciting development is only part of RW Lynch’s continuing effort to develop our service for personal injury attorneys. To learn more about RW Lynch, or to inquire about Injury HelpLine® subscription opportunities for your practice, please visit the RW Lynch website or call us at 1-800-594-8940.

Share on FacebookTweet about this on TwitterEmail this to someoneShare on LinkedInShare on Google+Pin on Pinterest

 Tags:  , , , ,

RW Lynch ConvertLeadsEvery day, throughout the country, there are people in need of legal services. In every market, there are hundreds of choices for the legal consumer. And competition amongst attorneys vying for their cases is only getting tougher as more lawyers graduate law school and open their own practices. So how do you not only attract but also convert those looking for an attorney into YOUR client?

Lead Generation

The first step in converting more leads is understanding your lead generation process. What activities does your firm undertake to generate leads for you firm?

Read More

Share on FacebookTweet about this on TwitterEmail this to someoneShare on LinkedInShare on Google+Pin on Pinterest

 Tags:  , , ,

Next Page