In order to effectively sustain a personal injury legal practice, attorneys must constantly generate new case lead opportunities and retain clients. This is an important concept that personal injury attorneys understand very well, but the marketing and lead generation process is complicated, and executing it successfully and consistently can be challenging. And even for firms that have successful brand marketing and lead generation strategies, additional opportunities to grow a personal injury legal practice are usually being evaluated.Hundred Bill Corners

There is enough demand for this service that there are a large number of lead generation firms dedicated to providing new case opportunities to attorneys and law firms. It is worth noting that there are very few firms that specialize in personal injury lead generation, but there are numerous firms that provide personal injury case leads as part of their legal lead generation offerings. While legal lead generation firms are all based on the foundation of providing new case opportunities to attorneys, it can be difficult to differentiate between the various business models and how they affect the way a program works, overall costs and potential results.

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Introduction to Personal Injury Marketing in 2016businessman-562572_1920

With 2015 in the rearview mirror, it is time to look at 2016 and what is in store for legal marketing and personal injury attorneys. Our focus is on three of the top 2016 legal marketing trends and how they apply to personal injury attorneys and trial lawyers. With personal injury attorneys facing one of the most competitive marketing environments in the world, it is important to address how the top legal marketing trends and tactics can be effectively used to expand a personal injury practice.

Personal Injury Marketing: Mobile-Friendly Websites Are Essential in 2016

In April 2015, Google launched an update to its mobile search algorithm, which rewards mobile-friendly compliant websites with higher search engine results page (SERP) rankings while penalizing websites that are not mobile friendly. However, law firms and attorneys have been slow moving to adapt to the new mobile search algorithm. A 2015 report by LexBlog CEO, Kevin O’Keefe, indicates that approximately 53% of the top 350 largest law firms do not have mobile-friendly websites, and 73% of nearly 1,000 blogs published by Am Law 200 are not ready for mobile viewing.

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Personal Injury Lawyers & Internet SearchesSearch Advertising Image

With the rise of the internet and the digital age, a whole new technology has been leveraged to revolutionize the way personal injury lawyers market their practice, generate leads and land new clients. The adoption and use of the internet now makes a website an essential tool for any personal injury lawyer trying to sustain and build a practice.

A vast majority of the United States’ population is online, and more and more people are turning to the internet to do online research to make decisions. This applies to legal services too, as a recent survey shows that internet searches are a close second to word-of-mouth referrals from friends as the top method used to choose a lawyer (except for 18-24 year olds and individuals who made more than $150,000 a year – they were most likely to use internet searches to choose a lawyer). Additionally, it’s worth noting that around 75% of the U.S. population uses online resources to research attorneys before making a decision, and approximately 33% of the population will seek legal counsel, at least once, in their lifetime.

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A majority of personal injury lawyers are constantly evaluating the most effective ways to grow their practice and increase revenue. Besides focusing on some of the essential marketing tactics in today’s world, such as maintaining a website and writing blog posts, personal injury lawyers are usually looking for additional opportunities to generate more prospective clients. In many cases, the right lead generation company can play a vital role in driving or supplementing these ConvertLeadsgrowth efforts. There are many personal injury lead generation services available today, and it is important to learn about the issues that should be considered before making a decision.

How Do Personal Injury Lead Generation Services Work?

Personal injury lead generation services are usually designed around group advertising and Search Engine Marketing. The basic concept is that by leveraging the funds from participating attorneys, lead generation firms can then take out large national and local advertising campaigns to effectively target consumers in need of personal injury lawyers. Typically, lead generation firms have marketing experts that use their expertise to optimize campaigns across advertising mediums such as the internet, mobile and television, which generate personal injury leads via form submissions and telephone calls.

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Legal Advertising: The Origins of “Old School”

Legal advertising is a relatively new concept. Practically prohibited in the United States until 1977, the Supreme Court case Bates v. State Bar of Arizona completely changed the notion – and legal standing – of attorney advertising on the basic concept that it would make legal services more accessible to the general public and improve the overall administration of justice.two-business-men-shaking-hands

However, this ruling was in deep contrast to longstanding legal tradition, where lawyers were not permitted to actively publicize their services – a position typically held by the organized bar. The basic premise was that a lawyer’s reputation and good work would lead to additional business, and that advertising would cheapen the legal profession.

Personal Injury Advertising: “Old School” Concerns

With the success of some print and television advertising campaigns in the late 1970’s, such as Jacoby & Meyers, many personal injury lawyers followed suit and began publicizing their services. The American Bar Association (ABA) was concerned that advertising personal injury cases on TV would adversely affect the legal profession’s image, and possibly lead to an increase in frivolous lawsuits.

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‘Mobilegeddon’ has been taking over the internet this week. On Tuesday, Google announced a big change to its search algorithm. What does that mean for your law firm website?

Google’s newest update will essentially give a boost in organic (non-paid) search results to websites that are mobile friendly. The idea is to encourage website developers to create websites that are more user friendly on smart phones. The more mobile friendly and content rich the website is, the higher it will rank in Google’s organic search results.

Google spokeswoman Krisztina Radosavljevic-Szilagyi explained, “As people increasingly search on their mobile devices, we want to make sure they can find content that’s not only relevant and timely, but also easy to read and interact with on smaller mobile screens.”

According to NPR, Google stated that as soon as a website is made mobile friendly, its position within the search results will begin to improve. This is excellent news for law firms that have not yet made the move to a responsive, mobile friendly, website. Google’s latest news is saturating the internet. Don’t miss this opportunity to increase your law firm’s internet presence by improving your rank on Google.

For more information on RW Lynch’s custom web design and optimization, please visit our website or give us a call at 1-800-594-8940.

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Digital Marketing and Your Law Firm: Essential Tips for Attorneys

There are several digital law firm marketing techniques you can learn to do yourself.

If you have been in law for a long time, you may never have envisioned having to pay attention to digital marketing to help your practice grow. But the good news is, law firm marketing can benefit tremendously from digital marketing techniques, and there are many you can put into place yourself, without major investment.

The key to succeeding in digital law firm marketing is commitment and consistency. You shouldn’t try to tackle everything at once, because you may be overwhelmed. If you have never done any digital marketing, your first step will be to map out a strategy that’s reasonable for your level of time and resources.

Document a Content Marketing Strategy

A 2014 survey on digital content marketing found that companies that actually write down a content marketing strategy are more effective than those that either have a verbal-only strategy or no strategy at all. Documenting your content marketing strategy helps ensure that all participants are on the same page, so to speak, helps you to remember the tasks you set out for your team, and gives you a baseline document you can use to help you determine the effectiveness of the various digital marketing strategies you use. A documented strategy sets the tone and the pace.

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RW Lynch would like to congratulate the Legal Marketing Association on 30 years of excellence! Watch their video, A Brief History of Legal Marketing, below to learn the history of how the organization began and some of their major accomplishments.

For 30 years, the Legal Marketing Association has been the voice of legal marketing professionals and attorneys looking to develop their practices. LMA is a not-for-profit professional organization founded in 1985. The organization serves the needs and maintains the professional standards of the men and women involved in marketing, business development, client service and communications within the legal profession.

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Can Salesmanship Grow Your Case Load?

The personal injury profession is overflowing with competition. What sets one personal injury attorney apart from the hundreds of other personal injury attorneys in their area? In such a competitive field, it is vital that personal injury attorneys are not only able to find potential clients, but turn them into clients.

Personal injury attorneys know the competition is fierce. In an attempt to grow a personal injury practice, lawyers may be working with a lead generation firm, maintaining a website, making blog posts, sending out email newsletters and saturating social media. If personal injury attorneys are doing everything to maximize their presence online and offline, why are there difficulties in landing clients?

Generating leads is only the beginning, and the first step in the personal injury sales process. Once a prospective client calls or contacts a personal injury attorney, the real work begins.

Personal Injury Leads: Get in Touch…FAST

What good is marketing a personal injury law firm or using a lead generation firm if attorneys let potential clients slip through their fingers? If one personal injury attorney is not eager to act when he or she is contacted by a prospective client, that person is just an internet search away from finding another personal injury attorney who is willing to act on their behalf. When someone is in need of legal advice, they will not be sitting by the phone, patiently waiting for a particular personal injury attorney to return their call. They will find help elsewhere, but responding promptly can really help make a lasting impact with a prospective client.

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3 Reasons You Need Email Marketing

Posted on February 23, 2015

3 Reasons You Need Email Marketing

Email marketing. You may have heard that it is old fashioned, ineffective and ultimately a waste of time and effort. Despite what the naysayers preach, this is simply untrue. We live in the internet age. It is crucial for law firms to get their name out there. Email marketing is a thriving, affordable and effective way to build and market your firm, increase conversions and remind clients who you are. At RW Lynch, we believe that email marketing is one of the best business practices for lead cultivation and management. Why?

It’s inexpensive

Perhaps the best feature of email marketing is that it is economical. Email marketing is a great way to spend less and receive a greater return on your investment. It cuts out high costs that other marketing channels, like direct mail, add on. You can communicate with contacts more frequently because an email takes less time and money to create. All you need is an effective email marketing program. Many legal marketing companies, like RW Lynch, provide an email marketing service that will take care of everything from templates to content, and more.

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