Should You Hire a Lead Generation Company To Help Your Firm?

There are many lead generation services on the internet these days. Businesses are constantly on the lookout for the quickest way to increase revenue, and lead generation can be a very helpful marketing tool to do just that. Imagine leads flooding into your law office without you having to put in any effort. The concept isn’t too good to be true. The lead generation process is a highly sought after way to connect businesses with their target audience.

How does it work?

Lead generation or group advertising services are designed to leverage the power of the many for the benefit of the individual. These types of companies advertise on behalf of a group of clients or an industry. Advertising and marketing is purchased to attract a specific audience, in the same way you would for your individual firm. This is done through a variety of types of marketing from internet advertising, to SEO or even television advertising. Once a lead interacts with the service, that lead is matched and immediately referred to a participating client. It’s that simple!

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Is Your Firm Prepared for Google’s Newest Algorithm?

‘Mobilegeddon’ has been taking over the internet this week. On Tuesday, Google announced a big change to its search algorithm. What does that mean for your law firm website?

Google’s newest update will essentially give a boost in organic (non-paid) search results to websites that are mobile friendly. The idea is to encourage website developers to create websites that are more user friendly on smart phones. The more mobile friendly and content rich the website is, the higher it will rank in Google’s organic search results.

Google spokeswoman Krisztina Radosavljevic-Szilagyi explained, “As people increasingly search on their mobile devices, we want to make sure they can find content that’s not only relevant and timely, but also easy to read and interact with on smaller mobile screens.”

According to NPR, Google stated that as soon as a website is made mobile friendly, its position within the search results will begin to improve. This is excellent news for law firms that have not yet made the move to a responsive, mobile friendly, website. Google’s latest news is saturating the internet. Don’t miss this opportunity to increase your law firm’s internet presence by improving your rank on Google.

For more information on RW Lynch’s custom web design and optimization, please visit our website or give us a call at 1-800-594-8940.

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Digital Marketing and Your Law Firm: Essential Tips for Attorneys

There are several digital law firm marketing techniques you can learn to do yourself.

If you have been in law for a long time, you may never have envisioned having to pay attention to digital marketing to help your practice grow. But the good news is, law firm marketing can benefit tremendously from digital marketing techniques, and there are many you can put into place yourself, without major investment.

The key to succeeding in digital law firm marketing is commitment and consistency. You shouldn’t try to tackle everything at once, because you may be overwhelmed. If you have never done any digital marketing, your first step will be to map out a strategy that’s reasonable for your level of time and resources.

Document a Content Marketing Strategy

A 2014 survey on digital content marketing found that companies that actually write down a content marketing strategy are more effective than those that either have a verbal-only strategy or no strategy at all. Documenting your content marketing strategy helps ensure that all participants are on the same page, so to speak, helps you to remember the tasks you set out for your team, and gives you a baseline document you can use to help you determine the effectiveness of the various digital marketing strategies you use. A documented strategy sets the tone and the pace.

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RW Lynch would like to congratulate the Legal Marketing Association on 30 years of excellence! Watch their video, A Brief History of Legal Marketing, below to learn the history of how the organization began and some of their major accomplishments.

For 30 years, the Legal Marketing Association has been the voice of legal marketing professionals and attorneys looking to develop their practices. LMA is a not-for-profit professional organization founded in 1985. The organization serves the needs and maintains the professional standards of the men and women involved in marketing, business development, client service and communications within the legal profession.

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Can Salesmanship Grow Your Case Load?

Posted on April 2, 2015

Can Salesmanship Grow Your Case Load?

The legal profession is overflowing with competition. What sets one personal injury attorney apart from the hundreds of other personal injury attorneys in their area? In such a competitive field, it is vital that personal injury attorneys are able to, not just find potential clients, but keep them.

You already know the competition is fierce. That is why you’re doing all the right things. You’re working with a top legal marketing company, like RW Lynch. You’re sending out email newsletters, direct mail pieces, and even saturating social media. You’re doing everything you can to maximize your presence within the sea of competition.

So why aren’t you landing clients?

Because your job as a salesman doesn’t end the minute a potential client calls you. Your marketing strategy worked, and that is great. But now it is up to you to reel in the leads that you’ve hooked.

Get in touch…FAST

What good is marketing your law firm if you let potential clients slip through your fingers? If you are not eager to act when an injured victim contacts you, know that there are plenty of other attorneys who are. With so much competition surrounding you, are you willing to give your lead time to find help elsewhere?

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3 Reasons You Need Email Marketing

Posted on February 23, 2015

3 Reasons You Need Email Marketing

Email marketing. You may have heard that it is old fashioned, ineffective and ultimately a waste of time and effort. Despite what the naysayers preach, this is simply untrue. We live in the internet age. It is crucial for law firms to get their name out there. Email marketing is a thriving, affordable and effective way to build and market your firm, increase conversions and remind clients who you are. At RW Lynch, we believe that email marketing is one of the best business practices for lead cultivation and management. Why?

It’s inexpensive

Perhaps the best feature of email marketing is that it is economical. Email marketing is a great way to spend less and receive a greater return on your investment. It cuts out high costs that other marketing channels, like direct mail, add on. You can communicate with contacts more frequently because an email takes less time and money to create. All you need is an effective email marketing program. Many legal marketing companies, like RW Lynch, provide an email marketing service that will take care of everything from templates to content, and more.

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RW Lynch 2015 Legal Trends

At RW Lynch, we recognize that with every year that passes, technology becomes more powerful and it allows consumers to more efficiently shop for products and services. As the owner of a personal injury law firm, you know that “keeping up with the times” is essential to not only growing your practice but also sustaining your practice. Here are some legal trends to consider as you focus on the months ahead:

  1. Having a website is no longer recommended, it is essential.

    If growth is your plan for 2015, then you must have a website. According to a study done by Hinge Research, 77% of all leads are generated online!

    Your website should include more than just your contact information and what types of cases you specialize in. It should also include reading materials for victims to prepare for what’s ahead, whether or not you take cases on a contingency basis, your success stories and why you are the best attorney out there.

  2. Be conscious of your online reputation.

    Victims in search of an attorney can be skeptical about legal representation. We have all heard of those lawyers that didn’t give the client what they were promised.

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BalancingActBlogSan Ramon, CA (December 2014) – On December 12 and December 19, 2014, the Injury HelpLine® will be featured on an episode of The Balancing Act® at 7:00 a.m. (ET/PT) on Lifetime to help educate viewers about the personal injury legal process and how to obtain legal counsel after one has been in an accident.

In the aftermath of an accident, the stress and anxiety that come with it can be overwhelming and even incapacitating at times. Anush Alexander, Vice President of Marketing at the Injury HelpLine® (and RW Lynch, parent company) along with Personal Injury Attorney Eric Jensen, spoke to The Balancing Act’s® host, Julie Moran, about what steps to take after an accident and the importance of seeking legal counsel to protect one’s interests.

While an initial settlement from an insurance company might be tempting, Ms. Alexander and Mr. Jensen will highlight, in this segment, why it may not be in the best interest of the injured person, their future, or their family’s future.

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Top 4 Marketing Strategies for Every Attorney

Marketing your firm is essential to building a thriving, successful practice. But marketing no longer entails a simple Yellow Pages ad or a commercial here and there (assuming you can afford the air time). Today, you need to understand and be willing to advertise on a multitude of mediums (e.g., online, television, mobile and social media). Because marketing has become so complex and changes so frequently, many law firms are partnering with legal advertising firms, like RW Lynch, to develop strategic and effective marketing strategies.

However, whether you hire a firm to manage your marketing or have a team in-house that does it for you, the better your marketing plan, the more successful your firm. Here are the top 4 issues all lawyers should consider when paying for and/or marketing their firms on their own:

  1. Develop a marketing plan that complements the firm’s long-term goals.

    Whether you sit down with a marketing company or you outline your own plan, your marketing strategy should match your long-term objective. For instance, if you want to grow at such a rate that you need to partner with, or hire, other lawyers, you will want a far more aggressive marketing plan than a firm that is trying to grow at a much slower rate.

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5 Customer Service Tips to Gain & Retain Clients

You’ve developed a brilliant marketing strategy. Your office looks amazing. You suit up and arrive at the firm. Your phone is ringing and potential clients are flooding in. But are they signing with you? Are they giving your firm their business and spreading the word about your practice to their family, friends and professional contacts?

If you feel like you may be missing opportunities with clients, perhaps you can beef up your customer service, thereby increasing your case load, profit margin and reputation. Here are 5 tips to help you gain and retain clients:

  1. Immediately respond to the initial inquiry.
    When a potential client calls reaching out for help, they are anxious and impatient, as they are in what feels like a desperate need for answers. Answering that call live and speaking with them immediately is the best option to gain their business. But, if a message is necessary, the sooner you reach out to them, the better. Time is ticking and with each passing moment the potential for them to contact your competitor increases.

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