3 Reasons You Need Email Marketing

Posted on February 23, 2015

3 Reasons You Need Email Marketing

Email marketing. You may have heard that it is old fashioned, ineffective and ultimately a waste of time and effort. Despite what the naysayers preach, this is simply untrue. We live in the internet age. It is crucial for law firms to get their name out there. Email marketing is a thriving, affordable and effective way to build and market your firm, increase conversions and remind clients who you are. At RW Lynch, we believe that email marketing is one of the best business practices for lead cultivation and management. Why?

It’s inexpensive

Perhaps the best feature of email marketing is that it is economical. Email marketing is a great way to spend less and receive a greater return on your investment. It cuts out high costs that other marketing channels, like direct mail, add on. You can communicate with contacts more frequently because an email takes less time and money to create. All you need is an effective email marketing program. Many legal marketing companies, like RW Lynch, provide an email marketing service that will take care of everything from templates to content, and more.

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RW Lynch 2015 Legal TrendsAt RW Lynch, we recognize that with every year that passes, technology becomes more powerful and it allows consumers to more efficiently shop for products and services. As the owner of a personal injury law firm, you know that “keeping up with the times” is essential to not only growing your practice but also sustaining your practice. Here are some legal trends to consider as you focus on the months ahead:

  1. Having a website is no longer recommended, it is essential.
    If growth is your plan for 2015, then you must have a website. According to a study done by Hinge Research, 77% of all leads are generated online!
    Your website should include more than just your contact information and what types of cases you specialize in. It should also include reading materials for victims to prepare for what’s ahead, whether or not you take cases on a contingency basis, your success stories and why you are the best attorney out there.
  2. Be conscious of your online reputation.
    Victims in search of an attorney can be skeptical about legal representation. We have all heard of those lawyers that didn’t give the client what they were promised.

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BalancingActBlogSan Ramon, CA (December 2014) – On December 12 and December 19, 2014, the Injury HelpLine® will be featured on an episode of The Balancing Act® at 7:00 a.m. (ET/PT) on Lifetime to help educate viewers about the personal injury legal process and how to obtain legal counsel after one has been in an accident.

In the aftermath of an accident, the stress and anxiety that come with it can be overwhelming and even incapacitating at times. Anush Alexander, Vice President of Marketing at the Injury HelpLine® (and RW Lynch, parent company) along with Personal Injury Attorney Eric Jensen, spoke to The Balancing Act’s® host, Julie Moran, about what steps to take after an accident and the importance of seeking legal counsel to protect one’s interests.

While an initial settlement from an insurance company might be tempting, Ms. Alexander and Mr. Jensen will highlight, in this segment, why it may not be in the best interest of the injured person, their future, or their family’s future.

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Top 4 Marketing Strategies for Every Attorney

Marketing your firm is essential to building a thriving, successful practice. But marketing no longer entails a simple Yellow Pages ad or a commercial here and there (assuming you can afford the air time). Today, you need to understand and be willing to advertise on a multitude of mediums (e.g., online, television, mobile and social media). Because marketing has become so complex and changes so frequently, many law firms are partnering with legal advertising firms, like RW Lynch, to develop strategic and effective marketing strategies.

However, whether you hire a firm to manage your marketing or have a team in-house that does it for you, the better your marketing plan, the more successful your firm. Here are the top 4 issues all lawyers should consider when paying for and/or marketing their firms on their own:

  1. Develop a marketing plan that complements the firm’s long-term goals.Whether you sit down with a marketing company or you outline your own plan, your marketing strategy should match your long-term objective. For instance, if you want to grow at such a rate that you need to partner with, or hire, other lawyers, you will want a far more aggressive marketing plan than a firm that is trying to grow at a much slower rate.

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5 Customer Service Tips to Gain & Retain Clients

You’ve developed a brilliant marketing strategy. Your office looks amazing. You suit up and arrive at the firm. Your phone is ringing and potential clients are flooding in. But are they signing with you? Are they giving your firm their business and spreading the word about your practice to their family, friends and professional contacts?

If you feel like you may be missing opportunities with clients, perhaps you can beef up your customer service, thereby increasing your case load, profit margin and reputation. Here are 5 tips to help you gain and retain clients:

  1. Immediately respond to the initial inquiry.
    When a potential client calls reaching out for help, they are anxious and impatient, as they are in what feels like a desperate need for answers. Answering that call live and speaking with them immediately is the best option to gain their business. But, if a message is necessary, the sooner you reach out to them, the better. Time is ticking and with each passing moment the potential for them to contact your competitor increases.

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InjuryHelpLine.com has a Brand New Look!

Posted on October 8, 2014

InjuryHelpLine.com has a Brand New Look!

RW Lynch is thrilled to announce the newly redesigned Injury HelpLine® website!

In addition to its fresh look and feel, our updated Injury HelpLine® site is now fully responsive. This is an exciting enhancement for the RW Lynch program, as this is the first time Injury HelpLine® users will be able to view InjuryHelpLine.com from any size screen. Our flagship lead generating website is easily visible on any internet capable device, from the largest desktop, to the smallest smart phone, and any laptop or tablet in between.

InjuryHelpLine.com has also been reformulated with a clearer message, in an effort to provide our visitors with the very best service possible. With streamlined and direct content, we have made it effortless for Injury HelpLine® visitors to connect with a local personal injury attorney. It is now easier than ever for injured victims to get the help they need.

If you haven’t already, don’t forget to check out InjuryHelpLine.com. This exciting development is only part of RW Lynch’s continuing effort to develop our service for personal injury attorneys. To learn more about RW Lynch, or to inquire about Injury HelpLine® subscription opportunities for your practice, please visit the RW Lynch website or call us at 1-800-594-8940.

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RW Lynch ConvertLeadsEvery day, throughout the country, there are people in need of legal services. In every market, there are hundreds of choices for the legal consumer. And competition amongst attorneys vying for their cases is only getting tougher as more lawyers graduate law school and open their own practices. So how do you not only attract but also convert those looking for an attorney into YOUR client?

Lead Generation

The first step in converting more leads is understanding your lead generation process. What activities does your firm undertake to generate leads for you firm?

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RW Lynch Long term MarketingWhen budgeting for an effective marketing campaign, it is imperative that you approach it with a long-term mindset, like many of RW Lynch’s clients do. A consumer’s buying habits continuously fluctuates and in order to maximize your return on investment, you need to allow your marketing campaign to work for you for an extended period of time. Advertising in any way (television, print, online or with a marketing company) for a month here or a month there will not give you a realistic measurement on how well the campaign is or will work for you.

As a Personal Injury attorney, this is especially true. Any true advertising professional will tell you that effective advertising is about two things: reach and frequency. Ultimately advertising needs frequency because you never know when a consumer may need your services. Herbert Krugman who commissioned a significant study on this subject in the 80’s (that study is still referenced regularly and is relevant today), said this, “Advertising needs frequency because like a product sitting on a shelf, you never know when the consumer is going to be looking for you, so you have to rent the shelf space all the time.”

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The Importance of the First Impression

Posted on June 11, 2014

RW Lynch Good ImpressionIt is often said that a first impression can be a last impression. For attorneys, especially Personal Injury Attorneys who have to fiercely fight for business in such a highly competitive market, much like those who participate in the RW Lynch marketing program, making a great first impression is essential with new clients!

Studies have shown that it takes approximately 3 seconds for a person to evaluate you based on appearance, body language, demeanor and mannerisms. This first impression sets the tone for the relationship to follow. Just as you are judging whether they are a good fit for you as your client, they too are judging whether you are the type of attorney they see fit to represent them in their case.

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RW Lynch 30th Anniversary We are excited to announce that RW Lynch is celebrating its 30th year as the pioneer of legal group marketing. For 3 straight decades, cutting edge technology and a keen foresight, has kept RW Lynch the leader in Personal Injury Marketing. As the excitement builds around the longevity of the company, it inspires our team to continue striving to be the best and to continue providing the leading marketing solution for Personal Injury Attorneys, nationwide.

Over the years RW Lynch has embraced and relished being at the cusp of every new development. From television advertising, to online marketing, to lead acquisition and management, RW Lynch is always one step ahead of the rest. Perseverance, research and a strong team has kept RW Lynch alive and strong for 3 decades while setting the stage for great things yet to come.

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