Who we are

  • - John (“Jay”) C. Pomykato, Pomykato, Pomykato & Pomykato

     RW lynch provides high value attorney leads with exceptional customer service. My firm is extremely satisfied with the service provided and it has greatly increased our case portfolio. 

  • - Todd Klapatauskas, Reynolds & Kenline LLP

     RW Lynch did a fantastic job connecting me with so many people who were wrongly injured. Thank you for assisting those in need! 

  • - Heidi Kendall-Sage, Alcorn Sage Schwartz & Magrath, LLP

     Injury Helpline brought in clients that our typical law firm advertising would never have reached 

  • - William Whitaker, Law Office of William Justice Whitaker

     The Injury Helpline has kept my phone ringing with good cases and allowed my business to expand rapidly over the last few years. 

Core Values

  • Integrity

    Our business practices, as well as our legal marketing campaigns, reflect the highest standards of ethics and integrity
  • Innovation

    We seek to continuously push the boundaries within the legal lead generation industry so that our member attorneys fully benefit from evolving marketing and advertising strategies, lead processing and distribution, and support offerings
  • Delivering Value to Our Customers

    We provide outstanding products and unsurpassed service that deliver positive results and tangible value to our clients. We are committed to client success through results-based evaluation that delivers our member attorneys both a competitive advantage and a positive impact to their bottom-line

RW Lynch is a 5-time ABA "Dignity in Advertising" award winner

RW Lynch Company, Inc., Advertising Agencies & Counselors, San Ramon, CA

Mission Statement

Our mission is to help our member attorneys increase their caseloads and attain the best return on their advertising and marketing investment. We seek to make a positive impact and transform legal marketing and lead generation through innovation, integrity and customer service.


In 1977, the United States Supreme Court legalized attorney advertising in the Bates v. State Bar of Arizona case. At this time, Randy Lynch was the acting marketing director for an East Bay Area law firm. After witnessing the success that a well-produced, well-directed television commercial could provide for one law firm, he contemplated the potential that one commercial – aired under a single consumer brand name – could deliver to multiple attorneys. Based on this idea, Randy Lynch developed the concept of group advertising.

In 1984, Mr. Lynch founded the R.W. Lynch Co., Inc. ("RW Lynch") and officially pioneered group TV advertising with the creation of Injury HelpLine® brand advertising and lead distribution for attorneys. For more than 30 years, RW Lynch has continually refined its group advertising program by integrating new technologies and features to support attorneys in building their practices.

Today, the Injury HelpLine® brand has evolved into an industry-leading consumer right-to-know website that provides people with easy access to educational resources and local attorneys to help with their legal needs.

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