In 1977, the United States Supreme Court legalized attorney advertising in the Bates v. State Bar of Arizona case. At this time, Randy Lynch was the acting marketing director for an East Bay Area law firm. After witnessing the success that a well-produced, well-directed television commercial could provide for one law firm, he contemplated the potential that one commercial – aired under a single consumer brand name – could deliver to multiple attorneys. Based on this idea, Randy Lynch developed the concept of group advertising.
In 1984, Mr. Lynch founded the R.W. Lynch Co., Inc. ("RW Lynch") and officially pioneered group TV advertising with the creation of Injury HelpLine® brand advertising and lead distribution for attorneys. For more than 30 years, RW Lynch has continually refined its group advertising program by integrating new technologies and features to support attorneys in building their practices.
Today, the Injury HelpLine® brand has evolved into an industry-leading consumer right-to-know website that provides people with easy access to educational resources and local attorneys to help with their legal needs.