What We Do at RW Lynch

How It WorksPositionReachConnectCollectTargetMaintain

Group Marketing That Delivers Results

RW Lynch specializes in helping high potential firms aggressively grow the PI area of their practices through our
comprehensive, six point Total Marketing Solution.

Watch this short video and learn more about how the RW Lynch program delivers results for firms like yours.

Position
	As an exclusive program, RW Lynch allows only one advertiser to join the Injury HelpLine^® per geographic area and that firm receives every single lead from the areas where they subscribe. With advertising competition set to increase sharply in the near term, our subscribers are protected and will reap benefits from our growing group while non-exclusive group members will be caught in overstuffed programs, all fighting for the same slice of business.
When I became a lawyer there were 5,000 lawyers in New Jersey. There are now 95,000... Most [RW Lynch] areas in New Jersey have been sold out so you have to wait until someone retires before you get another chance at acquiring an area. That's the way it works. Client from New Jersey

Reach
	For over a quarter century, RW Lynch has been a personal injury advertising giant, promoting its leading Injury HelpLine^® program with award-winning campaigns on national television, internet and mobile platforms, all administered by an experienced team of media buyers who know the best media placements for each local market. Explore the Injury HelpLine^® network of websites and television advertisements here.
We've done directories, we've done local newspapers, we've done regional newspapers, we've done some television, we've done direct mailings... and so far the experience with RW Lynch has been the best we've had... Within a week of starting on the system we had two or three cases already signed up! This firm has handled over 12,000 cases over the years. We've covered the gamut of different advertising things and this system is perfect. It's pretty much a foolproof system. Client from New York

Connect
	A quick response is the first step in converting leads to cases. With over a quarter century experience, we practically wrote the book on the best practices to increase your conversion potential. Incoming leads get immediate response by phone and/or email, 24 hours a day. We also verify and collect all the relevant information to help you database and respond to the inquiry, as well as working to connect you live with the lead whenever possible and tracking down hard to reach leads.
When we get a lead from RW Lynch we get not only a telephone call, we get an email and we also get a text message... That's more effective obviously because in this type of arena the time is of the essence. Client from Massachusetts

Collect
	At the heart of the RW Lynch program is The GoldenList^SM, a powerful, proprietary lead management suite that helps you extract maximum value from every potential case lead. Hosted in the cloud, your data is completely secure and accessible 24/7 from any computer or mobile device in the world. You can view incoming leads from your beach vacation, or look up a client's phone number from the courthouse. A central dashboard makes it easy to see which leads are coming in or to add new leads, give feedback, or view your database. As your database grows, so do the opportunities to further market and grow your firm.
After you work the system for a while, I like to say that the cases start popping like popcorn because you start getting some successful results for some clients, their relatives and their friends are told, they call you and the next thing you know, your phones are ringing off the hook. Client from Oregon

Target
	Your firm needs to learn all it can from every lead, and that includes using each experience to target your future advertising investments. Our patent-pending TakeAim^® algorithm, unique in the industry, allows you to do just that. As leads come in, subscribers rate them on several dimensions. This data is then compiled with scores of other aspects of each lead and run through our proprietary TakeAim^® algorithm engine. The algorithm then outputs advertising recommendations, targeting future media buys towards those sources that are producing the leads the group most wants.
Ever since I started practicing, I’ve always been in the Yellow Pages always buying a bigger ad as they expanded their programs. At one point I was at a 2 page ad which was costing a small fortune. I found that the return on investment was not sufficient to warrant maintaining with that program. RW Lynch is always tweaking their program and tweaking their systems to provide better cases and cases that are in tune with the work you do. Over the years we’ve signed up almost every type of personal injury case imaginable. From the 7 figure wrongful death case to trucking accidents, other wrongful death cases, slip and fall, auto accidents, product liability, and medical malpractice. I think they are a fabulous company to work with, I am very happy. Client from Florida

Maintain
	Every lead you database is a window into a whole network of people who may need legal help in the future. Ongoing marketing is the key to staying on the mind of your leads and greatly increasing the number of lucrative referrals you get in the future. We provide the tools and training to effortlessly integrate ongoing email and direct mail marketing into your day to day business, helping you reap long term rewards from each contact.
Yesterday I signed up a woman who called me about 6 months ago for a case referred to me by the Injury HelpLine^® but I did not take the case. Following your advice, I was extremely courteous to her, provided her what free advice I could lend and respectfully requested her to provide me with her name and address... About 6 months later, this same woman was at a drive-thru window at Dunkin Donuts when an obstreperous young man at the drive-thru window deliberately threw coffee at her and scaled her and caused her, shortly thereafter, to sustain a grand-mal seizure: literally another famous McDonald's Coffee Case which I intend to prosecute to the fullest extent of the law. See, and all because she happened to keep the little flier I sent her. Client from Massachusetts

My marketing was always catch as catch can and now I feel I have a scientific and organized approach to advertising. I have gotten spinal and dog bite cases of significant value and only wish I had started with RW Lynch years and years ago.

Client from California

Fresh New Look for InjuryHelpline Suite of Websites!

We are thrilled to announce updated versions of our case specific sites Injuryhelpline.com; caraccidentinjuryhelpline.com, constructionaccidentinjuryhelpline.com; slipandfallinjuryhelpline.com; and dogbiteinjuryhelpline.com. In addition to an updated look and feel, our new Web sites will feature expanded content from our new Personal Injury Blog www.ihpersonalinjuryblog.com. The result is a fresh, new look with streamlined navigation and more content for [...]

Read More

RW Lynch He!p App featured as Best Travel App by Made for Mums

A popular British parent’s blog, Made for Mums, featured RW Lynch’s he!p App in its roundup of the best family travel apps available. Available for free to iPhone and iPad users through the Apple App Store, he!p consolidates emergency services information and personal health information, such as blood type and any prescription medications, into one [...]

Read More

RW Lynch Featured on VentureBeat.com

RW Lynch’s Director of Marketing, Anush Alexander, recently wrote an article on the rise of mobile search as an effective way to reach more consumers. The article was featured by VentureBeat this week – see the full article here. When RW Lynch started in 1984, legal group advertising wasn’t even around. We shook the industry [...]

Read More

Explore the RW Lynch
Marketing Program here:

Ready to grow your firm?

RW Lynch

The Program

Tools

Legal Info

The Injury HelpLine Network