Top RW Lynch Member Attorney Nelson Fraley

Posted on December 7, 2017


Hear what a successful RW Lynch Network Member has to say

Our new Top RW Lynch Member Attorney Nelson Fraley is a partner in the Alliance Law Group in University Place, Washington. He specializes in personal injury law, employment discrimination and advocating for victims of negligent acts. As a trial attorney, Nelson’s efforts litigating, arbitrating and mediating cases have resulted in compensation to clients totaling millions of dollars.

Last year Nelson returned to the RW Lynch Membership Program. He is very pleased to be back in our Network. Watch his recent video interview to find out how the Injury HelpLine® is helping him grow his law practice.

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Leverage your existing Customers to grow your Firm

Retention Marketing is based on building relationshipsMany personal injury attorneys tell us that honing their litigation skills and winning cases for their clients is the easy part of growing their practice. The hard part is business development!

Building a steady pipeline of new personal injury leads is difficult, time-consuming, and expensive. And sometimes, you just don’t manage to get enough clients.

Retention marketing can help you grow your firm by leveraging your existing customers to generate more business. This blog post provides ideas on how to encourage your old clients to come back and hire your firm again.

Why Retention Marketing is crucial

It costs considerably more to acquire a new client than to keep an existing one. That’s why it makes sense to focus on building long-term relationships with every client, from the moment your sign them to the moment you settle their case. A satisfied client is a loyal client. He may come back to give you repeat business or he may refer you this friends and family.

The key to Client Retention: Relationship Building

The common assumption is that doing a great job as an attorney and securing a large settlement is all it takes to prompt repeat business and referrals from happy customers. Nothing could be further from the truth.

Providing exceptional service and winning cases is of course very important, but it often fails to be effective on its own if the client does not perceive that he is important to the firm. Service, client appreciation and that personal touch can make all the difference in ensuring that your client will remember you for years to come. In a world where there is less and less time and opportunity for supportive social relationships, building a connection can be crucial to keeping a stable customer base from which to draw repeat business.

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Top RW Lynch Member Attorney John F. Mifka

Posted on October 27, 2017

Top RW Lynch Member Attorney John MifkaOur new Top RW Lynch Member Attorney John F. Mifka has over 35 years of experience as a Personal Injury Trial Lawyer. He has an LL.M. in Trial Advocacy and is a National Board of Trial Advocacy Certified Attorney. 

John Mifka’s personal injury caseload focuses on motor vehicle, slip/trip and fall accidents as well as product liability, medical malpractice, construction accidents and wrongful death cases, predominantly venued in Pennsylvania and New Jersey.

John has offices in Marlton, New Jersey and Philadelphia, Pennsylvania. He is also licensed to practice law in Florida and the District of Columbia. 

How do you approach marketing and business development at your firm?

John Mifka: From the moment I began practicing law, I started building up my practice the old fashioned way. I focused on in-person networking in all kinds of social environments. This included sports bars, community groups, country clubs etc. I still subscribe to that method of marketing to the extent that one’s busy practice affords the time to do it.

Since 2005, I’ve consistently supplemented my years of personal networking efforts with RW Lynch’s Marketing Program. The quantity and quality of calls received along with the timely personal service received from all staff assigned to my account are the reasons for my success with their program.

How does RW Lynch contribute to growing your business?

John Mifka: Calls from prospective personal injury clients come in consistently. Cases are signed up frequently enough compared to some other marketing services that I had tried before becoming a RW Lynch client.

I have come to clearly understand and experience that if you follow up with each potential client in a timely manner, you will unquestionably enhance the likelihood that your caseload will increase accordingly, while investing less time and effort than what’s required with other types of marketing.

What type of personal injury cases do you receive through the Injury HelpLine?

John Mifka: I’m pleased to say that I have received Injury HelpLine® calls from prospective clients in all the areas of personal injury that I handle. That includes the main areas of medical malpractice, motor vehicle accidents, fall down accidents and defective products. I also get workers compensation calls, but I refer those cases out to other attorneys.

The size of the cases I became involved in over the years with RW Lynch range from the smaller type case of $25,000-100,000$ to the larger size cases in excess of $1,000,000.

What is the most important benefit of the Program for your law firm?

John Mifka: In my experience, there quite simply isn’t another source that gives you access to prospective clients the way RW Lynch does. The exclusivity with regard to the geographical area and the call delivery system make it so easy for an attorney to build up his or her practice. I didn’t get nearly the amount of contacts or phone calls from prospective clients from other sources that I tried.

What are your recommendations for an Attorney who has just joined the Program?

Number one – respond to those calls in a timely manner. Be as accessible as possible, so that if the call comes in live, you’re available. At the very least, make someone from your office available to take those calls.

This is almost as important as my first recommendation: I would have a protocol in effect that provides follow-up calls in a timely manner. Same day preferred, and maybe even a second call that same day if called for, and even possibly the following day or two, depending on what is reasonably called for.

And, if you run into any glitches trying to reach a caller or prospective client, contact RW Lynch. Talk to your Account Executive. He or she will address it right away, if not within minutes, then within hours.

Lastly, make sure you stay in contact with past Injury HelpLine® clients and their friends and family. They can be a continuing source of practice growth for years to come.


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The GoldenList is making our Member Attorneys even more competitive.

The GoldenList is making our Member Attorneys even more competitive

There’s been much excitement among our Attorneys around the “GoldenList”, our latest Member success tool. This proprietary cloud based Lead Management software is completely FREE for all RW Lynch Members. And it has made our business-savvy Attorneys even more competitive.

We love to be part of our Members’ business success, so we thought we’d share the story of how the GoldenList has made such an impact.

How do I get access to the GoldenList? Is it REALLY free?

Attorneys who join our Nationwide Network of Personal Injury Law Firms automatically get access to the “GoldenList”, our cloud-based lead management software. We designed it to work on any device. It’s user-friendly, easy-to-use legal software tailored to the needs of personal injury attorneys. In addition, it serves as a 24/7 communication portal between RW Lynch and its Members.

And yes, the GoldenList really is free! There is no need to worry about subscription fees of software licenses. We want to support your firm’s growth. The GoldenList is one of the many ways in which we hope to accomplish this.

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Social Media Marketing for Personal Injury Law Firms – is it worth it?

Social Media Marketing for Personal Injury Law Firms - is it worth it?Personal injury is an extremely competitive field and one of the most difficult niches to run social media campaigns for. Is it even worth spending time on Facebook, Twitter, LinkedIn, Instagram or Pinterest? Or does Social Media amount to nothing more than a time sink, taking away from billable hours?

This is a controversial topic in legal marketing. Some legal marketing experts believe that social media marketing is at best a secondary marketing tool. Other legal marketing gurus are advertising that they know of a social media strategy than can significantly impact lead generation. Who is right?

We believe that social media can be an effective tool to support your marketing efforts, but only when used in combination with other marketing channels. What follows is a guide that will help you define an effective Social Media Strategy for your law firm.

Define your Social Media Marketing Goals

Your first step towards success in social media lies in defining your social media marketing goals. In other words, ask yourself: What am I trying to accomplish by being on social media?

We recently published an article titled Content Marketing for Personal Injury Attorneys, which explains how to formulate a content strategy for your law firm. Social Media is but one of many distribution channels that you can use to share your content. So be mindful of aligning your social media marketing goals with your overall content strategy.

Here are some possible social media marketing goals to consider:

  • Personal Branding and Career Development: I want to develop my professional identity and show the world my legal expertise.
  • Corporate Branding: I want my community to be aware of my law firm’s brand and the firm’s area of expertise.
  • Community Engagement: I’d like to engage my local community on legal topics of interest.
  • Peer Engagement and Networking: I want to network with other lawyers who may send referrals my way. I want to establish myself as a thought leader amongst my peers.
  • Content Distribution: I’m looking for more avenues to publish my content, so that more people read my blog entries and watch my videos.
  • Client Acquisition: I want to drive more traffic to my website, where I can convert prospective clients into paying customers.
  • Recruiting: I want to find top talent for my law firm.

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Getting new personal injury clients is becoming difficult

When trying to attract new clients online, personal injury lawyers are struggling amid increasing levels of competition. A typical PPC Campaign is expensive, complex and time-consuming to execute.

How can sole practitioners and small to mid-sized personal injury firms stand out when faced with one of the most competitive online marketing landscapes in the world? We offer a fresh perspective on how to survive and thrive in the Era of Google Search.

How to thrive in the Era of Google Search

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Victor McCallOur new Top RW Lynch Member Attorney Victor McCall is a Partner at Atwood & McCall, PLLC, a Dallas boutique law firm that focuses on Asset Protection Planning, Business law, Estate and Tax Planning as well as Personal Injury Litigation. 

He keeps it short and sweet during our recent interview. 

What are the keys of success when handling personal injury cases?

Victor McCall: Detailed intake, constant client contact, thoroughly working the case up, and having our clients’ best interest at heart.

How do you approach marketing and business development at your firm?

Victor McCall: We do a lot of one-on-one marketing with direct meetings with referral sources such as other attorneys, doctors, independent insurance agencies, body repair shops, and business owners who have a fleet of vehicles.

What advertising have you tried that hasn’t worked?

Victor McCall: The only advertising that we have ever done is with RW Lynch.

 How does RW Lynch contribute to growing your business?

Victor McCall: We have increased our client intake by at least a third. Some of our best damage cases have come from our RW Lynch program.

What has been the most fulfilling Injury Helpline case so far?

Victor McCall: Our most interesting case at the moment is a butane can explosion burn case.

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Top RW Lynch Member Attorney Ryan FisherRW Lynch Member Attorney Ryan Fisher has been a trial attorney for 19 years. He focuses his practice on plaintiff personal injury litigation. He is also one of the Partners at Lowe Eklund Wakefield Co., LPA, a Cleveland law firm specializing in auto defect, car and truck accidents, workplace injuries and medical malpractice cases in Ohio and Nationwide. Ryan was happy to answer a few questions about his personal injury practice for us.

How did you decide to become a personal injury lawyer?

Ryan Fisher: I got a job in law school as a law clerk for a firm that did only PI, Workers Compensation and Social Security disability appeals. All these areas of practice had the common theme of representing seriously injured people who were really being taken advantage of by insurance companies, state government or the federal government.

I learned very early that the most disadvantaged in our society are the ones who are also treated the most unfairly. Since learning that sad truth back in the 1980’s the degree to which these folks are taken advantage of has only worsened. Many of their rights are now also being stolen by the legislature under the guise of “tort reform.” For many of these folks we are the only voice that they have.

What has been the most fulfilling aspect of your career so far?

Ryan Fisher: Winning. Nothing is more satisfying than representing a person or family that is desperately in need of help. They may have been rebuked at every turn by the insurance company, defense attorneys and defense doctors, even to the point of being called liars. Winning such case at trial and having a grateful and appreciative client after a long-fought battle is absolutely the most satisfying part of this job.

How do you approach marketing and business development at your firm?

Ryan Fisher: RW Lynch has been an important part of our marketing campaign for years. We have a PR company on retainer that does our publicity, blogging and web site design and maintenance.

We do not do any direct marketing or TV advertising, so we depend to a large extent on RW Lynch to make the phone ring. They have been doing a great job at that for well over ten years for us.

Lawyer to lawyer marketing has also been a major part of our efforts. We also do some radio “infomercials” which have been successful as well.

How does RW Lynch contribute to growing your business?

Ryan Fisher: Before becoming involved with RW Lynch I interviewed about ten companies with various marketing schemes and strategies. RW Lynch was the only one who I felt was completely reputable, had experience and didn’t try to put the “hard sell” on me. Also, their TV ads were very dignified and I wasn’t at all embarrassed to be associated with those ads.

Consistently we get dozens of Injury HelpLine calls a month from prospective clients. While the results vary from month to month, rarely does a month go by without signing up at least one solid case. Many months we sign up multiple cases. Over the years I would estimate that I’ve received well over 10 six-figure cases from RW Lynch referrals.

Would you recommend the RW Lynch program to others and why?

Ryan Fisher: Yes. The RW Lynch Injury Helpline allows small and medium sized injury firms to compete in the marketplace without a seven-figure advertising budget.

Online the Injury Helpline comes up as a sponsored listing on almost every Google search for injury lawyers in my area. The company does a great job getting in touch with me. They connect me to injured people by phone, text and email 24/7 whenever a referral comes in. I think prospective clients like to talk to a lawyer immediately rather than waiting until the next business day.


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Top RW Lynch Member Attorney Eric L. JensenRW Lynch Member Attorney Eric Jensen is is a trial lawyer focused on personal injury, automobile accidents, insurance claims, premises liability, and workers’ compensation. He is also a Partner at Graham & Jensen, LLC, a full service boutique law firm located in Atlanta, Georgia.

Eric graciously agreed to sit down with us and answer a few questions.

How did you decide to become a trial lawyer?

Eric Jensen: I never wanted to be a lawyer or a trial lawyer at all. I wanted to be a doctor when I was in school. Eventually, I got to law school and worked as a law clerk for a firm that did a lot of First Amendment work. They were in court quite a bit. They had some pretty wild and interesting cases.

I learned a lot while I was there, but maybe the most important lesson I learned was that I could have success going to court and trying cases. I did not know at the time that would lead me to become a trial lawyer for injury cases, but here I am.

What has been the most fulfilling aspect of your career so far?

Eric Jensen: It sounds trite, but I think most lawyers who work in this area are fulfilled by helping those who truly need it. We can lose sight of it at times, but it is important to keep in perspective that many clients come to us at a time of extreme crisis.

A major injury can send someone’s world into a tailspin. In some cases, we may be the only people in their corner to help them. If we fail them, it can have a profound effect on that their life and well being. That is a serious obligation, and we do not take it lightly. When we can help those people and their families, and “right” some of the “wrong”, it is gratifying.

How do you approach marketing and business development at your firm?

Eric Jensen: Fish don’t just jump in the boat, you have to cast a lot of lines. My partner and I have done many different things over the years, but there is no substitute for a multi-faceted approach with “active/direct” marketing and “passive/indirect” marketing.

Also, getting high quality results and having happy clients always helps. We do quite a bit of in person networking with doctors and other lawyers. Some of the lawyers do exactly what we do and others do not. We get plenty of referrals from other injury lawyers because they know we will prepare a case the way it should be prepared, work with the clients to set their expectations at each step of the process, and we will go try cases when appropriate and necessary.

We round out our marketing approach with call services like RW Lynch, because there are only so many hours in a day, month, and year that you will have available to network in person.

How does RW Lynch contribute to growing your business?

Eric Jensen: We have used RW Lynch for several years and it has helped us grow the business quite a bit. It has provided many cases for us over the years that have been home runs.

It has also provided a tremendous amount of potential client contacts. Keeping in touch with those contacts is sometimes more valuable than the cases themselves.

What are the keys to succeeding with the RW Lynch program?

Eric Jensen: The keys to success in the program are not complicated, but you have to work on them:

1. Answer your phone/return calls – sounds like a no brainer, right? Like I mentioned, fish don’t usually jump in the boat.

2. Be ready, willing, and able to take/refer out a variety of cases – I handle a few different types of injury cases, and if it’s an area I don’t handle I refer it out to other attorneys I know. That way you are providing value to the client and the referral partner, and receiving value once that case resolves.

3. Have patience and listen to the facts – time is a limited resource and sometimes we have the urge to make a quick judgment and pass on a case. I have taken more than one case where at first pass it sounded like a “sorry, you don’t have a case” situation, but after hearing all of the facts it turned out to be something I could help with.


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The rising importance of content marketing in the legal industry

Many law firms struggle to differentiate themselves in the fiercely competitive legal services industry. One way many law firms are trying to set themselves apart is content marketing.

According to the 2015 Digital Content Survey, “Five years ago, only about 250 blogs existed among the Am Law 200. Today, there are nearly a thousand, according to LexBlog’s 2015 “Am Law 200 Blog Benchmark Report”. It appears that many legal firms are jumping on the content marketing bandwagon.

Content Marketing for Personal Injury Attorneys

But is it enough to produce just any content? We don’t think so. In a world of increasing marketing noise, producing content for content’s sake won’t have your audience automatically flocking to your latest blog post.

You need a well-thought-out targeted content marketing strategy to ensure that your content truly supports the business and marketing goals of your personal injury law firm. Our blog post will clarify how you can develop a sound content marketing strategy for your legal practice.

What is content marketing?

According to the Content Marketing Institute, content marketing is a “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—and, ultimately, to drive profitable customer action.”. What this means is that we should not create content in a vacuum. Instead, content should be targeted to a specific audience with equally specific goals.

Who is my target audience and what do they want?

The first step in formulating a sound content strategy is to ask: Who am I trying to reach? Who is my target audience? There is no use in producing content if we do not know who we are producing it for. For personal injury law firms the target audience consists of prospective clients (injury victims), current clients, other attorneys and strategic partners.

According to the definition of content marketing we’ve outlined above, our target audience will only respond to content that is:

  • Valuable
  • Relevant
  • Consistent

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