3 Tips to Get More Clients in 2018

Posted on February 12, 2018

It’s a challenging time for marketing small businesses

Staying competitive as a sole practitioner and small to mid-sized personal injury firm is an increasingly difficult task as marketing technologies and best practices evolve. This is no longer a marketplace where people simply rely on friends and family for recommendations.

Modern marketing technologies have enabled all total lawyers to improve their effectiveness in online marketing.

Your potential clients are searching for information online and being informed by your competitors. Modern marketing technologies have enabled all total lawyers to improve their effectiveness in online marketing, and have especially enabled large firms to have a competitive edge. Their larger budget of marketing spend enables them to continually utilize these technologies to advertise to your prospects across a variety of channels, such as internet search, social media, and retargeting ads.

When trying to attract new clients online, personal injury lawyers are struggling amid increasing levels of competition. A typical PPC Campaign is expensive, complex and time-consuming to execute.

How can you stand out when faced with one of the most competitive online marketing landscapes in the world? Here are three tips on how to survive and thrive in today’s competitive environment:

1. Build a Strategy

Failing to develop a consistent marketing strategy, no matter how basic, will severely limit your ability to develop your practice. Define your goals, marketing mix, and spending plan before you put a single dollar towards your own online marketing campaign. A misdirected PPC campaign can be incredibly costly in just a few days.

For more information on how to build your strategy, view our previous post on this topic: Marketing for Personal Injury Attorneys: the Importance of Strategy

2. Unite on Tactics

Once you have a strategy, you must execute it to reap the rewards. It’s best to utilize proven marketing tactics so that you don’t quickly burn through your budget on experimentation. One very effective method of doing this is to take advantage of an advertising model that provides your firm a steady flow of visibility while not requiring an enormous investment, especially one that utilizes internet search.

For more information on how this model works with PPC campaigns, view our previous post on this topic: How to thrive in the Era of Google Search

3. Be Worthy

Your prospects and clients will search for and visit your website. Have something on your website that they find valuable. A couple methods are to provide information that helps them deal with difficulty in life or better understand their rights. You can also direct them to other relevant resources on the internet. If visitors leave your website feeling more informed or positive, they are more likely feel positive about your brand, overall. Helping prospects through content, prior to speaking with them, can facilitate a better client-relationship from the very start. This is also an effective method for dealing with poor reviews on the internet.

People are more likely to write a review about your business if they had a bad experience with your firm than if they had a good experience. These bad reviews can destroy small businesses. If a reviewer is at fault for their own negative experience, or if they never transacted business with you, it can still mislead prospects and active clients. Rather than engaging in online debate, you may find that content development is a more effective strategy. Remember, the best brands have lots of bad reviews, so don’t feel like a few bad reviews are the “end-of-the-world.” Show that you are worthy of new business by demonstrating your integrity, sharing results and testimonials, and continually providing value to your clients and prospects. Building an “army” of happy clients should be your main focus.

For more information on how you can create content that delivers value, view our previous post on this topic: Marketing for Personal Injury Attorneys: Content Marketing for Law Firms

 

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Watch what another successful RW Lynch Network Member has to say

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Top RW Lynch Member Attorney John Mifka of The Law Firm of John F. Mifka has over 35 years of experience as a Personal Injury Trial Lawyer. He has been a RW Lynch Network Member since 2005.

John serves injury victims in all of Philadelphia and Southern New Jersey. His practice focuses on motor vehicle, slip/trip and fall accidents as well as product liability, medical malpractice, construction accidents and wrongful death cases.

In our new video he tells us how our Membership Program not only boosted his caseload, but also allowed him to immediately help injury victims thanks to our 24/7 live call transfer service.


Significant Injury HelpLine® Case Opportunities for The Law Firm of John F. Mifka


Medical Malpractice ($1.5M settlement)

Failure to diagnose compartment syndrome.

Slip and Fall Accident ($2.4M settlement)

Slip and fall causing regional pain syndrome.

Tractor-Trailer Accident ($850k settlement)

Accident at a construction site, requiring neck and shoulder surgery./p>

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Meet our Team: Jordan Schwartz

Posted on January 17, 2018

We invite you to get to know our dedicated team, partnering with successful law offices nationwide.

Today, we sat down with Jordan Schwartz, an Account Executive, to learn more about who she is and her commitment to her job.

 

Hear what Jordan’s client has to say.

How long have you been with RW Lynch?

 I have been with the company for almost 4 years.

What do you do at RW Lynch?

I work with about 90 law firms from Maine down through South Carolina. My job is to make sure they all do well in our network. I also keep in touch with past partnering attorneys and bring them back when the time is right.

What are the 3 traits that define you?

I am compassionate, self disciplined and courageous.

What do you like the most about working for RW Lynch?

I love the team I work with, and the attorneys I work for.  We’re doing something good here and helping people who really need it.

What’s your team like?

I work with a really fun group and we laugh every day!

How has RW Lynch helped you in your career development?

RW Lynch got me back into the workforce. I was a stay at home mom for years, and RW Lynch has given me confidence in my ability to excel in the workplace. I started here as a Business Development Rep and then moved to Client Relations and am now I am a Senior Account Executive. RW Lynch has given me lots of opportunity to grow with the company and develop new skills.

What is most rewarding about your job?

It feels really great to bring in a law firm and have them thank me for all the work we send them. I’ve had attorneys tell me we have completely changed their practice for the better.  I also find it rewarding to hear about our attorneys helping our callers get through some tragic situations.

What do you do when you aren’t working?

I love to spend time with my family and friends. I also love to travel, play golf and play tennis.

How do you keep a healthy work-life balance?

I come to work, do my job and go home.  I do not have to bring my job home with me.

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Watch what another successful RW Lynch Network Member has to say

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Meet our new Top RW Lynch Member Attorney Steven Seigel.

Our new Top RW Lynch Member Attorney Steven Seigel is a trial attorney at Seigel, Tully, Rouhana & Tully in Towson, Maryland. He specializes in personal injury and workers’ compensation law.

Steven has been a RW Lynch Member since 1992. Watch his recent video interview to find out how the Injury HelpLine® helped him build his practice over the years.

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What is your New Year’s Resolution?

Posted on January 4, 2018

2018 New Year's Resolution

It’s Time to set Goals for 2018

Why limit your New Year’s resolutions to a series of personal goals such as losing weight or getting more exercise? Consider setting your professional goals as well and start improving your legal career today.

We’ve identified three critical goal-setting areas for lawyers to focus on:

  • Time Management
  • Marketing and Business Development
  • Work-Life Balance

Tackle your Time Management

2018 New Year's Resolution: Tackle your Time Management Clio’s 2017 Legal Trend report states that lawyers spend only 2.3 hours (29% of an 8-hour workday) on billable tasks. Almost 50% of their remaining time is devoted to administrative tasks. Sound familiar? If admin tasks are sucking up all your time, set clear goals to free up your time and become more productive.

Follow these 5 time management principles:

  • Move away from “putting out fires”: Plan and prioritize tasks at the start of each day.
  • De-clutter your brain and your office: Consider using time management software to track tasks and set reminders. Set up a system to organize your physical and electronic documents. Clean up your desk.
  • Minimize distractions: Avoid social media, emails or phone calls while you work. Focus on getting things done without procrastinating.
  • Set clear goals for your team: delegate tasks and avoid micro-managing.
  • Automate or outsource tasks: Automate your appointment scheduling, invest in a document automation system or purchase bookkeeping automation technology. Outsource accounting, IT or even marketing functions.

For further reading on time management techniques, consult the ABA’s extensive list of time management self-help books.

Rework your Marketing Strategy

2018 New Year's Resolution: Rework your Marketing Strategy Building a successful law business starts with setting ambitious, but achievable marketing goals that support your revenue targets each year. Even if your marketing efforts failed last year, there’s still time time to develop a new, more competitive marketing strategy for 2018. Answering the following questions may help:

  • Goals and Strategy: Where and how should my marketing team focus their efforts?
  • Budget: How much of my company’s revenue should be spent on marketing?
  • Marketing Tactics: What tactics should I spend the majority of my marketing dollars on?

Keep in mind that legal marketing is a rapidly evolving, so be sure to research the latest marketing trends instead of just continuing with last year’s lackluster tactics. We’d like to highlight 3 important trends for 2018:

  • The Era of Video Marketing is here: According to Cisco video traffic will be 82 percent of all consumer Internet traffic by 2021.  Streaming video is particularly popular and already accounts for two thirds of all internet traffic.
  • Native Advertising is gaining Importance: According to Business Insider, Native Advertising will drive 74% of all ad revenue by 2021. We’ll also see the rise of “smart content” for native ads, which will allow advertisers to adapt ads to audiences in real time.
  • Local Search is growing exponentially: Local searches are growing 50 percent faster than mobile searches overall.  To find out more about the State of Local Search in 2018 consider registering for the upcoming BrightLocal webinar.

Embrace the Concept of Work-Life Balance

2018 New Year's Resolution: Work-Life BalanceDo you feel overworked and burned out, even though the year has just started? You’re not alone. Lawyers across the United States struggle with stress and work-life balance issues. In February 2016, the Journal of Addiction Medicine published the results of a study showing that lawyers have a significantly higher rate of problematic drinking than the general population. Mental health problems among attorneys were also found to be significant, with 28%, 19%, and 23% experiencing symptoms of depression, anxiety, and stress, respectively. These problems have enormous impact not only on the struggling attorneys themselves but on their firms and communities as well.

Here’s the good news: Goal-setting can help you lead a more balanced professional life in 2018.

If you are the managing partner of a law firm, put the following measures in place:

  • Change the firm culture: Place less importance on billable hours and more emphasis on the purpose and meaning of the legal work done. Individuals with a purpose naturally perform better.
  • Show flexibility: Allow vacation time, remote work or other flex-time arrangements to prevent employee burnout. You will see an increase in motivation and productivity that will likely more than compensate any loss of billable hours.

If you are an employee at a law firm we already discussed how you can improve your time management to free up time. If all else fails and you’re still working every weekend, consider making a move to a firm with a better work-life balance. As a personal injury attorney you know this better than anyone: Life is short.

Happy New Year 2018 from the RW Lynch Team.

 

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Meet RW Lynch Member Attorney Victor McCall

Posted on December 16, 2017

 

Watch what another successful RW Lynch Network Member has to say

Can’t see our video? Click here

Meet RW Lynch Member Attorney Victor McCall

Top RW Lynch Member Attorney Victor McCall is a Partner at Atwood & McCall, PLLC, a Dallas boutique law firm that focuses on Asset Protection Planning, Business Law, Estate and Tax Planning as well as Personal Injury Litigation.

In our new video Victor explains how our Network has given him the opportunity to consider and take on more personal injury cases. He also highlights why the RW Lynch Membership is so profitable for his law firm.


Significant Injury HelpLine® Case Opportunities for Atwood & McCall, PLLC


Car accident leads to severe back and hip injuries

A motorist and his father were travelling along state Highway 185. As they veered left, they were suddenly T-boned by an 18-wheeler. Both passengers suffered severe injuries to their back and hips. This will be a big case as the driver had the right of way.

Poor visibility in Six Flags Park causes slip and fall

An old woman was visiting a Six-Flags Amusement Park one evening and using a walker to move around the attractions. The smoke effects used in the park created limited visibility. As a result the woman took a serious tumble while navigating a high ledge. Her injuries required extensive hip surgery and rehabilitation.

Nursing home neglect of quadriplegic leads to amputation

A young quadriplegic living in a nursing home reported that bedsores had rotted away his leg, leading to a life-threatening situation that required the amputation of the entire limb. The facility had been spotty and neglectful in the cleaning and maintenance of his bedsores.

Spinal Cord Stimulator malfunctions causing permanent nerve damage

Injury HelpLine® connected one of our Member Attorneys to a man suffering severe back pain. At his doctor’s recommendation, the man had had a spinal cord stimulator implanted to control his pain. The unit malfunctioned repeatedly, electrocuting the victim and causing convulsions and vomiting. It was eventually surgically removed. Unfortunately, the man was left with chronic pain affecting both legs as well as permanent nerve damage. A six-figure settlement can be expected.

Poorly designed elevator leads to slip and fall accident

An elderly lady was shopping in a mall. She was trying to juggle her purchases in her arms while exiting an elevator, when she tripped and badly broke her arm. The fracture was complex and required surgery. Because of the poor design of the elevator there is a good chance of reaching a high settlement.

Defective Arterial Patch causes severe injury in surgery patient

This caller contacted the Injury HelpLine® to get legal help for her brother, who had undergone surgery to unclog an artery. The surgeon had implanted a defective Baxter Vascu-Guard patch in the man’s neck. The defective product caused massive injury and blood loss and almost led to the patient’s death. A six figure settlement is expected.

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Top RW Lynch Member Attorney Nelson Fraley

Posted on December 7, 2017

 

Hear what a successful RW Lynch Network Member has to say

Can’t see our video? Click here

Our new Top RW Lynch Member Attorney Nelson Fraley is a partner in the Alliance Law Group in University Place, Washington. He specializes in personal injury law, employment discrimination and advocating for victims of negligent acts. As a trial attorney, Nelson’s efforts litigating, arbitrating and mediating cases have resulted in compensation to clients totaling millions of dollars.

Last year Nelson returned to the RW Lynch Membership Program. He is very pleased to be back in our Network. Watch his recent video interview to find out how the Injury HelpLine® is helping him grow his law practice.

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Leverage your existing Customers to grow your Firm

Retention Marketing is based on building relationshipsMany personal injury attorneys tell us that honing their litigation skills and winning cases for their clients is the easy part of growing their practice. The hard part is business development!

Building a steady pipeline of new personal injury leads is difficult, time-consuming, and expensive. And sometimes, you just don’t manage to get enough clients.

Retention marketing can help you grow your firm by leveraging your existing customers to generate more business. This blog post provides ideas on how to encourage your old clients to come back and hire your firm again.

Why Retention Marketing is crucial

It costs considerably more to acquire a new client than to keep an existing one. That’s why it makes sense to focus on building long-term relationships with every client, from the moment your sign them to the moment you settle their case. A satisfied client is a loyal client. He may come back to give you repeat business or he may refer you this friends and family.

The key to Client Retention: Relationship Building

The common assumption is that doing a great job as an attorney and securing a large settlement is all it takes to prompt repeat business and referrals from happy customers. Nothing could be further from the truth.

Providing exceptional service and winning cases is of course very important, but it often fails to be effective on its own if the client does not perceive that he is important to the firm. Service, client appreciation and that personal touch can make all the difference in ensuring that your client will remember you for years to come. In a world where there is less and less time and opportunity for supportive social relationships, building a connection can be crucial to keeping a stable customer base from which to draw repeat business.

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Top RW Lynch Member Attorney John F. Mifka

Posted on October 27, 2017

Top RW Lynch Member Attorney John MifkaOur new Top RW Lynch Member Attorney John F. Mifka has over 35 years of experience as a Personal Injury Trial Lawyer. He has an LL.M. in Trial Advocacy and is a National Board of Trial Advocacy Certified Attorney. 

John Mifka’s personal injury caseload focuses on motor vehicle, slip/trip and fall accidents as well as product liability, medical malpractice, construction accidents and wrongful death cases, predominantly venued in Pennsylvania and New Jersey.

John has offices in Marlton, New Jersey and Philadelphia, Pennsylvania. He is also licensed to practice law in Florida and the District of Columbia. 

How do you approach marketing and business development at your firm?

John Mifka: From the moment I began practicing law, I started building up my practice the old fashioned way. I focused on in-person networking in all kinds of social environments. This included sports bars, community groups, country clubs etc. I still subscribe to that method of marketing to the extent that one’s busy practice affords the time to do it.

Since 2005, I’ve consistently supplemented my years of personal networking efforts with RW Lynch’s Marketing Program. The quantity and quality of calls received along with the timely personal service received from all staff assigned to my account are the reasons for my success with their program.

How does RW Lynch contribute to growing your business?

John Mifka: Calls from prospective personal injury clients come in consistently. Cases are signed up frequently enough compared to some other marketing services that I had tried before becoming a RW Lynch client.

I have come to clearly understand and experience that if you follow up with each potential client in a timely manner, you will unquestionably enhance the likelihood that your caseload will increase accordingly, while investing less time and effort than what’s required with other types of marketing.

What type of personal injury cases do you receive through the Injury HelpLine?

John Mifka: I’m pleased to say that I have received Injury HelpLine® calls from prospective clients in all the areas of personal injury that I handle. That includes the main areas of medical malpractice, motor vehicle accidents, fall down accidents and defective products. I also get workers compensation calls, but I refer those cases out to other attorneys.

The size of the cases I became involved in over the years with RW Lynch range from the smaller type case of $25,000-100,000$ to the larger size cases in excess of $1,000,000.

What is the most important benefit of the Program for your law firm?

John Mifka: In my experience, there quite simply isn’t another source that gives you access to prospective clients the way RW Lynch does. The exclusivity with regard to the geographical area and the call delivery system make it so easy for an attorney to build up his or her practice. I didn’t get nearly the amount of contacts or phone calls from prospective clients from other sources that I tried.

What are your recommendations for an Attorney who has just joined the Program?

Number one – respond to those calls in a timely manner. Be as accessible as possible, so that if the call comes in live, you’re available. At the very least, make someone from your office available to take those calls.

This is almost as important as my first recommendation: I would have a protocol in effect that provides follow-up calls in a timely manner. Same day preferred, and maybe even a second call that same day if called for, and even possibly the following day or two, depending on what is reasonably called for.

And, if you run into any glitches trying to reach a caller or prospective client, contact RW Lynch. Talk to your Account Executive. He or she will address it right away, if not within minutes, then within hours.

Lastly, make sure you stay in contact with past Injury HelpLine® clients and their friends and family. They can be a continuing source of practice growth for years to come.

 

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The GoldenList is making our Member Attorneys even more competitive.

The GoldenList is making our Member Attorneys even more competitive

There’s been much excitement among our Attorneys around the “GoldenList”, our latest Member success tool. This proprietary cloud based Lead Management software is completely FREE for all RW Lynch Members. And it has made our business-savvy Attorneys even more competitive.

We love to be part of our Members’ business success, so we thought we’d share the story of how the GoldenList has made such an impact.

How do I get access to the GoldenList? Is it REALLY free?

Attorneys who join our Nationwide Network of Personal Injury Law Firms automatically get access to the “GoldenList”, our cloud-based lead management software. We designed it to work on any device. It’s user-friendly, easy-to-use legal software tailored to the needs of personal injury attorneys. In addition, it serves as a 24/7 communication portal between RW Lynch and its Members.

And yes, the GoldenList really is free! There is no need to worry about subscription fees of software licenses. We want to support your firm’s growth. The GoldenList is one of the many ways in which we hope to accomplish this.

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