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Video Testimonials

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Real Clients, Real Results:

John Mifka:
RW Lynch for me, my experience, has far, far outdone any other advertising or marketing people that I’ve been involved with.
Jay S. Knispel:
RW Lynch has been the most successful form of advertising for my firm thus far.
Brian Mongelluzzo:
The RW Lynch product has given us a much better return on our investment.
Michael Foresta:
As far as RW Lynch goes they pretty much do what they tell you they’re gonna do.
John Mifka:
The calls come in, the calls are there for you.
Crystal Massarelli:
RW Lynch has been a tremendous source for us.
Alex Galindo:
We receive approximately 50 to 60 calls a month.
Stephen N. Maskaleris:
We’ve had a total of 5731 telephone calls, of which 20% of those became cases
Michael Davis:
20% have signed on.
Jay S. Knispel:
With RW Lynch you do get cases. The program does work.
John Mifka:
I would recommend the RW Lynch program. My experience has been phenomenal.
Brian Mongelluzzo:
My experience with the program has been phenomenal.
Michael Foresta:
I would definitely recommend RW Lynch.
Crystal Massarelli:
I would absolutely recommend the program.
Stephen N. Maskaleris:
I certainly would recommend the program. It’s excellent!
Bobby Briggs:
Any attorney that's thinking about joining RW Lynch would be a fool not to.
Brian Mongelluzzo:
I would absolutely recommend the program. If you’re gonna do it with anybody you have to do it with RW Lynch.

Return On Investment:

Michael Foresta:
We’ve actually done an analysis to determine the effectiveness of each medium and the way that we basically did it was to analyze the cost per lead from each of the different types of advertising that we were doing, and without question after that analysis we determined that RW Lynch was the most effective and economical of all the different mediums we were using. And it’s not even close, if we look at dollars spent per lead for yellowpages, dollars spent per lead for internet and compare it to dollars spent per lead for RW Lynch, RW Lynch is clearly the winner. It’s about half the cost of yellowpages as far as dollars spent per lead and it’s about 30% more effective than internet based advertising.
Stephen N. Maskeleris:
Since January 4th 1988 through Nov 23, we’ve had a total of 5731 telephone calls. Of which 21.79 calls that’s per month. And of which 20% of those became cases. So that’s a source of income that I rely on. Yes I’ve used yellowpages, and other telephone and they were pretty good. But they don’t match at all the results from Lynch. So Lynch is my only source of business at the present time.
John Mifka:
With regard to other advertising or marketing channels, I’m not using any now because of how well RW Lynch’s program has worked out for me. RW Lynch for me, my experience, has far far outdone any other advertising or marketing people that I’ve been involved with.
Michael Davis:
Ever since I started practicing, I’ve always been in the yellow pages always buying a bigger ad as the yellowpages expanded their programs. At one point I was at a 2 page ad which was costing a small fortune. I no longer use that because found that it was not providing the type of cases and the number of cases that I was looking for and/or paying for. I have tried other programs like RW Lynch, they have not worked as well. Some only lasted a couple of months because it was just no response at all. Others lasted a little longer, but I have been very happy with RW Lynch and they’re my go-to guys. Over the years, and I did check my statistics and its 1436 calls since 2003, and approximately 20% have signed on.
Bobby Briggs:
We hired RW Lynch because they are the most cost effective. We have tried several different types of advertising, from radio to television to Internet, and RW Lynch without a doubt ranks number one in our bang for our buck.
Brian Mongelluzzo:
I have used other marketing channels we did use the yellow pages, the local yellow pages for awhile. In terms of comparison to RW Lynch, the RW Lynch program has given us a much better return on our investment.

About The Service:

Jay S. Knisple:
With RW Lynch I have an account representative that has been assigned to me. It’s been the same account representative I’ve had since day one. And I have always felt that it has been a partnership with him. I constantly speak with him. He communicates with me all the time, to work with me, to make this the best possible advertising for me. RW Lynch has been the most successful form of advertising for my firm thus far.
Michael Foresta:
When we get a lead from RW Lynch we get not only a telephone call, we get an email and we also get a text message indicating that there is a potential lead. We also sometimes get a direct live transfer of the client who has called into RW Lynch right to one of our phones. That’s more effective obviously because in this type of arena the time is of the essence, you’ve got to get talking to these people as soon as possible in order to have a chance to secure the lead.
Michael Davis:
Their representatives are very accessible. I communicate with my representative by email and phone. If there is any problem, which I will say has been very few over the years. They are easy to speak to and they get the problems resolved. I would say their customer service is unmatched in the business, and clearly it has been a very profitable partnership as far as I’m concerned.
Brian Mongelluzzo:
When I was handed off by the salesperson to my account representative, that account representative called me immediately and we have actually become very good friends over the last 3 years. I probably speak with him if not 2 or 3 times a week, maybe more maybe less, but the level of support is what, to me, sells the company. Because once you’re in you’re not just a number, you’re a person and they continue to support you week after week, month after month. Answer your questions, take care of all of your needs it really works very well.

About The Calls:

Alex Galindo:
One of our first cases that we received was a call coming in from a motorcycle accident. This young man was riding his motorcycle on to work and was injured, suffered a back injury and that case settled within one year for 500,000 dollars for the policy limits. And since RW Lynch we’ve received, we receive approximately 50 to 60 calls a month.
Brian Mongelluzzo:
The cases that we receive from the Injury Helpline have basically, it’s been a nice variety, we get your typical slip and falls, typical motor vehicle accidents with soft tissue injuries, typical workers compensation cases, and then we get some interesting cases that are a little beyond the norm. For example one of our biggest cases that we have is a situation with the premises liability security issue where our client was unfortunately slashed by a box cutter and received hundreds of stitches and permanent injuries that case will probably go to trial in about a year or two and even though we haven’t seen our return of investment on that particular file, that one client, when I was talking about the second generation referral has now referred 10 additional clients to our office and that’s just because it’s good followup by our office and the interesting thing is that this one particular client his mother is a certified nurses aid who actually took care of a relative of mine but didn’t think to call me through those channels but did call the injury helpline, got routed to me and the rest is history.
Michael Foresta:
For us the most interesting case we’ve gotten from RW Lynch was a case which actually wound up generating some media exposure for our firm. We wound up being interviewed by Inside Edition, similar to this forum. We were interviewed by Inside Edition about the case and we actually wound up getting flown down to the Montell Williams Show and our client was interviewed on the Montell Williams Show directly related to the case that we filed. So if it weren’t for RW Lynch we never would have had that type of exposure.
Michael Davis:
I have received phone calls from RW Lynch referrals ranging from wrongful death case involving an automobile accident that resulted in a 7 figure resolution, to slip and fall cases, medical malpractice cases, the cases are consistent, lots of calls, and if handled properly, definitely a money making program.
John Mifka:
Theres consistency here, you’re getting the phone calls from the prospective clients, if you follow the program and you contact the prospective clients in a timely manner and you follow up with them you will build up your practice. The calls come in, the calls are there for you.

Being A Client:


John Mifka:
My experience has been phenomenal. There quite simply is no other source that I’ve ever heard of through my colleagues or read about that gives you the access to prospective clients like RW Lynch does. Especially with the exclusivity with regards to the geographical areas the ways you receive the calls and of course how you get the email backup. Everything has been so facilitated for the practitioner to build up his or her practice.
Michael Foresta:
As far as RW Lynch goes they pretty much do what they tell you they’re gonna do. Which is an important thing when you’re advertising – we do other forms of advertising as well and RW Lynch has been our most successful experience.
Brian Mongelluzzo:
After doing our research on a number of different companies we selected RW Lynch primarily because of the support we thought we would receive from them. And in fact, that support we thought we were gonna receive, it’s even better than they advertised. I’ve been with RW Lynch coming up on 3 years in March and I will say that my experience with the program has been phenomenal. Absolutely amazing.
Bobby Briggs:
We’ve been very impressed with their program. The experience with them has been very positive. They connect us directly with the client which helps us move onto the client’s case very quickly, which is something that we take great pride here…that we move our cases quickly. They are very professional and very informative, so we’re happy to be with RW Lynch.
Michael Davis:
I find that the company does what is says its gonna do. RW Lynch is always tweaking their program and tweaking their systems to provide better cases and cases that are in tune with the work you do. I have always made a profit when considering the investment made to the amount of return that I’ve received on the cases, I think they are a fabulous company to work with, I am very happy.

John Lavelle:

Injury Helpline Member Since 2009

My name is John Lavelle with the law offices of Dominique Lavelle. The firm was founded back in 1992 by my father. We practice solely in the area of personal plaintiff injury law, people who were injured on car accidents, slip and fall accidents, accidents at construction sites, those type of cases.
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We selected RW Lynch because there was a great presentation that was given to us by the salespeople, they were…they explained things, they explained the system. The system as described to us seemed to be ideal for us. And just the niceness and the clarity of the description and the people..they were very, very receptive. Whatever questions we had they answered. We could always get somebody on the phone. You didn’t have issues with not being able to talk to people. It’s a great group of people.
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We first started with the program with one zone back in the beginning of 2009. We picked a zone that was actually in close proximity to our Bronx office. We’ve since then added a second zone. The experience has been great so far. If you have any issue, all you have to do is give a call to the call center and they’ll deal with it right on the spot.
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Over the seventeen years of practice we’ve done quite a few different advertising things. We’ve done local newspapers, we’ve done regional newspapers, we’ve done some television on Spanish tv, we’ve done direct mailings… and so far the experience with Lynch has been the best we’ve had because not just the system they have in place but because of the quality of the people, the calls that we get, the quality of calls.
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The Lynch system is much, much better. There’s no comparison. We’ve had some terrible experiences with a couple other companies over the years. Different companies use shares as opposed to having a set geographic area. Whenever we get a new call we get notification by email, by text, and we get a call. We have what we call the “Lynch line” here, which is a separate phone number dedicated to just receiving calls from RW Lynch. There’s no comparison between this system and the other systems we’ve used.
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Some of the different types of cases we’ve received…it’s all across the board. We’ve gotten several construction site accidents, auto accidents, slip and fall accidents, a bunch of people who were hurt at work. We’ve had a couple food poisoning cases and it’s all across the board. What I always like about the RW Lynch is that people have to make the affirmative step of calling us. They’re interested in having a case, they’re interested in pursuing the matter, and that’s what’s great about it. You get a variety of different people, a variety of different callers and they’re already past that first step of really wanting to pursue their case and vindicate their rights. Within like a week of starting on the system we had two or three cases already signed up and I’d say we’re averaging probably between a 20 to 40 percent clip of sign up of calls which is, if anybody has practiced in this field for more than 10 minutes knows, that’s an amazing turnover number because if you do Yellow pages, if you do newspapers, you might get between 5 to 10 percent and the rest is just shaft, it’s a total waste of time and you don’t have that with RW Lynch.
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This firm has handled over 12,000 cases over the years. We’ve covered the gamut of different advertising things and this system is perfect. They are responsive, you get quality calls, you get good people, you get…each call you get you get an initial number, you’ll get a backup number, most people you have email addresses. We work the system because we treat every single call as a golden lead for us, as somebody who could be a client. Let’s say we reject their case today, two weeks from now they could have another accident, a family member, god forbid, could have an accident, and they’ll be calling us because we follow up with them. And a lot of this actually comes from the RW Lynch staff. It’s a great system.
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Definitely recommend the program to anybody who is interested in getting quality leads. The people are great, the sales reps are great, the account reps are great, people in the call center are very cooperative and.. it’s pretty much a foolproof system.

Jeffrey R. Finley:

Injury Helpline Member Since 2006

My name is Jeff Finley. I’m an attorney here in Phoenix. I’ve been practicing law for about 25 years. With my partner Dan Massey and myself, we specialize in personal injury, medical malpractice, nursing home cases and we also do a fair amount of commercial litigation.
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We selected RW Lynch for our marketing needs because they stood out from some of the other competitors. They offered us a reasonable return on our marketing dollar and it was also an alternative to some of the more traditional advertising concepts that we had seen in the market here in Phoenix. The Yellow Pages was an extremely expensive venture and with the number of people turning to the Internet to readily use that as their entrée into the legal practice and to find a lawyer, we thought that was perhaps the best way to go about it and we have relied on them to put out name out front on the Internet and through that we have seen a high number of phone calls come in which have matured in cases that we have been able to prosecute and to find a return on to our clients.
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Our experience with Lynch has been outstanding. They have done what they said they were going to do in terms of providing us with a number of phone calls. They’ve also done a good job of dealing with us on a daily basis. We receive the phone calls from the call center. The folks at the call center seem to be knowledgeable and are able to obtain all the information that’s necessary for us to make a contact with the potential client.
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We use certain other marketing areas to try to advance the practice. One of those of course is telephone directory. Those have been somewhat successful. But the most bang for the buck thus far has been with RW Lynch. They’ve provided us with consistent phone calls and a high number of leads that we were able to follow up on. With regard to the other areas that we’ve advertised in, such as the telephone directory or other mass mailings, those have been less than effective, although they do have some return. Just not as high as what we have seen with the RW Lynch program.
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I think the program has been very beneficial to our firm. We’ve used it now for three years and we have seen a good number of phone calls that come in on a regular basis, daily and weekly, as a result of our participation in the program. Thus, for the money that we spent on the program, and for the return that we’ve seen and the opportunity that we’ve had to connect with so many more clients, it has been a great benefit to us and we will certainly continue to use it in the future.
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We get calls every day as a result of our participation in the program. The types of cases that we’re seeing from those phone calls really vary. Every once in a while we’ll see a smattering of what I call small or typical auto accident cases. We see a number of cases that involve slip and falls or we’ll get a general question that somebody will have called in and they really don’t have a case but then want some information but at the same time we’ve also seen several clients that have matured-their cases have done well-that involve very serious injuries. I think we had one client that suffered a serious injury to her hand as a result of medical negligence. We were about to prosecute that claim and we succeeded very well on her behalf. Another client who was injured as a result of materials that fell off the back of a truck. In that case we were able to obtain that particular gentleman a very large settlement and the case is still pending against other defendants. So we have seen very good cases that have risen as a result of our participation in the RW Lynch program just as we have seen some very small cases or taken phone calls that weren’t cases but it did give us an opportunity to speak to people and I think every time we get that chance to talk to potential clients it benefits both our practice as well as other lawyers.
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If somebody is out there thinking about joining RW Lynch and using their program to try to generate more calls, it’s certainly a very effective way to spend your marketing dollar. It puts a cap at what you know you’re going to spend every month and you know you’re going to get a certain number of phone calls.
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Each phone call that we get as a result of participating in the program is another opportunity for us to both meet a client and see if we can realize a return from our participation in the program. The number of phone calls we’ve received and the number of clients that we’ve actually realized as a result of those phone calls has been great and we truly expect to remain with the program for some time.

John Mifka:

Injury Helpline Member Since 2005

My name is John Mifka, and I’m a personal injury trial lawyer with offices in Pennsylvania and New Jersey. My practice is predominantly centered in the Philadelphia and the southern New Jersey area. I handle 4 areas of Personal Injury Trial work, medical malpractice, automobile accidents, fall down accidents and defective products work. I’m in my 28th year practicing personal injury litigation and I’d say for over 20 years, about 22 years I’ve been a solo practitioner. I have probably, I would describe, an old timer mindset with regard to marketing and advertising and that mindset has always been, until recently, to just get out there, meet people, shake some hands, and let people know what I do and I built up my practice, my solo practice, that way for the last 20 plus years. I’ve never been really big on marketing or advertising. I’ve done some phone book advertising with some limited success, but never really got involved in it comprehensively until, of course, I was exposed to RW Lynch.
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My experience with RW Lynch has been, and I would describe it as phenomenal. I’m in my 6th year, I think that says something about whether or not I’m happy with the program. I started off not sure about how it was gonna work out, because again as I indicated before I didn’t have much formal experience with advertising or marketing of my services. So I started off in one of their programs and liked what I saw and built up into another program and then signed up for even an additional program. The cases come in, to my surprise, so constantly and so regularly compared to other advertising sources or marketing sources that I’ve been involved in. And I’ve heard a lot of stories from my colleagues about the phone book advertising and the flyer advertising, tv advertising and so forth that they’ve been engaged in and how their biggest complaints, was that the phone really only rang unpredictably. There’s consistency here, you’re getting the phone calls from the prospective clients, if you follow the program and you contact the prospective clients in a timely manner and you follow up with them you will build up your practice. The calls come in, the calls are there for you. If you follow the protocol RW Lynch’s program and the setup that backs it up, allows you to build up your practice I think in the easiest and quickest way that’s out there.
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With the limited advertising and marketing that I’ve done before getting involved in RW Lynch approximately 6 years ago, I guess there were 2 big things that I noticed, is that number 1. I didn’t get nearly the amount of contacts or phone calls to prospective clients from these other sources that I’m getting from RW Lynch. By far, hands down. I’m not a numbers guy in terms of keeping a record of what works for. I don’t have time to do that as a solo practitioner. But I can tell you that RW Lynch overwhelmingly gave me the comfort and the mindset that I can count on these certain number of calls coming in each month so I can reach out to these prospective clients and give me the access to this potential legal work that’s out there. RW Lynch for me, my experience, has far far outdone any other advertising or marketing people that I’ve been involved with.
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With regard to other advertising or marketing channels, I’m not using any now because of how well RW Lynch’s program has worked out for me. I think I would have ventured into other channels after getting started with RW Lynch has I seen that it wasn’t working out with what I expected from the program in terms of the frequency of the calls, in terms of the servicing that RW Lynch provides and all the backup they provide in talking to these prospective clients. I probably would have then gone into some other marketing or advertising environments. But with RW Lynch because of the success I’ve had with them, which includes by the way, not just the calls coming in but the backup and the service that they provide. I haven’t really looked into other marketing environments since I’ve been with RW Lynch, I don’t plan to in the near future. I guess because if it’s not broken, threes no need to fix it. So I’m gonna stay with this program for quite some time in the future.
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The kind of cases that I get are the kind of cases that I was looking. Well first of all, the five types of personal injury matters that are out there, I handle 4. I get workmans comp calls, I don’t practice workmans compensation law but I several attorneys that I refer my workmans comp cases to that come in through RW Lynch. The other 4 areas of personal injury, medical malpractice, automobile accidents, fall down accidents, and defective products, I’m pleased to say that in the 6 years that I’ve been with RW Lynch that I’ve received calls from prospective clients who were involved in accident situations or injury situations that involve all of those 4 areas. And as far as the quality of the calls, I think it’s like any other form of advertising or marketing medium, you’re gonna get a lot of calls that don’t turn out to be, that are prospective clients but don’t turn out to be clients because they don’t need to have a file opened up for them to pursue a claim or pursue litigation for them based on the nature of what happened to them. But at the same time, those calls that don’t turn out to be files or don’t turn out to be active cases are still prospective clients for down the road. So you service that call you service that client, you help them to the extent that you can based on what their needs are without opening a file. And you’re taught from RW Lynch, you do receive instruction on how to properly market that client who you’ve helped to come back to you next time or have their family or friends come back to you should the need arise.
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I’ve had a couple of attorneys call me about whether or not they want to join RW Lynch in the past 5- 6 years and I’ve quite simply said to them which I would say to everyone else who calls me down the road, what’s the harm to giving it a try, you work out a program with them, you work out a term, you commit to that term you give it a minimum amount of time to see if it works, if it isn’t you go your way, they’ll go their way. There’s no harm in trying, you’re investing a few dollars to see if its effective for you and if it works for you, and that’s what I did. Especially from someone who was really uninitiated when it came to marketing or advertising, I don’t have a marketing manager, I don’t have an advertising manager, I didn’t have a consultant to tell me whether or not I should go with RW Lynch. So I did what I thought was common sense at the time. Let’s try this program out. They afforded me the opportunity to try it out for a short term, that short term worked for me and I’ve been with them now I’m in my 6th year. And I plan on staying, right now, I plan on keeping them, working with them, and staying in this environment for quite some time down the road if not until I retire.
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Regardless of the type of law practice that you have, I would recommend the RW Lynch program to other attorneys who are looking for programs of this nature to build up their practice. And I would recommend that they try RW Lynch’s program for whatever term they’re comfortable with and see whether or not it works for them. I would be surprised if it did not work for them as long as they also hold up their end which is to be timely with getting back to these prospective clients and doing all of the marketing things that RW Lynch teaches you to do to bring in that clientele and to service that clientele and, of course, from a marketing end, to bring in the clienteles family friends and neighbors by the marketing efforts that’s included in the program. My experience has been phenomenal. There quite simply is no other source that I’ve ever heard of through my colleagues or read about that gives you the access to prospective clients like RW Lynch does. Especially with the exclusivity with regards to the geographical areas and the ways you receive the calls and of course how you get the email backup. Everything has been so facilitated for the practitioner to build up his or her practice.

Crystal Massarelli:

Injury Helpline Member Since 2007

The firm is Greenberg and Massarelli. We’re located in Purchase New York. We specialize in personal injury, representing plaintiffs in the Bronx, New York, Queens, Nassau, Westchester, and Putnam counties. We’ve been in practice as a personal injury law firm for the past five years. My partner has been practicing personal injury for thirty-five years.
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We found that the marketing was changing. That as it had been in the past when my partner had practiced a long time ago, in the seventies and the eighties, most of the cases came from referral from other attorneys. We’ve found that that business model really wasn’t working for us as it had been and that we weren’t getting the same number of referrals. As advertising has been more permitted in the field with attorneys and more and more people were using advertising as their basis that we had to get in there along with everybody else and engage in an advertising campaign to bring in a new clientele.
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We’ve been in the program, I think we’re going on our second year. We had used one other company and were not as happy with them in that the quality of the calls were not as good and their receptiveness to our feedback wasn’t as good.
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I had used one other company and I was not at all satisfied with the number of calls or the quality of the calls that we were receiving. Every call was..each case was more ridiculous of the next and the number of calls were not that which they were said to be.
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So since we’ve been using RW Lynch I’d say that it has substantially grown our practice and while not every call is the, you know, million dollar case, we have gotten some substantial cases as a result of using RW Lynch.
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We do not advertise in the Yellow Pages or any other medium, any other source, at the present time.
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I’ve gotten two forty labor law cases, I’ve gotten medical malpractice cases, I’ve gotten your slip and fall, your car accidents. I mean, the range of cases has been, you know, every probably possible source. Sometimes there’s even calls that come in not on your traditional types of claims. There’s some employment cases that come in or workers comp, and even those cases that we don’t necessarily handle, it’s also a referral source. Form them out to other attorneys who I know specialize in that area and it constant flow of referrals back and forth. So, it’s been a great source.
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I would say if you were looking to build a clientele and you want a source to establish new clients… RW Lynch has been a tremendous source for us. And when think about what you pay a referring attorney on one case… It’s by far the most economical, practical way to do it.
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I would absolutely recommend the program even though I don’t want other attorneys getting into my zones and I don’t want them taking business from me or taking my calls. I would recommend it as a source. It has been a tremendous source for us and it has worked. It’s a business model that works. The cost is low compared to what you’re paying in referral fees. It’s easy to administer. It provides a constant stream of business. And let’s face it, it is a business and you do need clients. And it works.

Jay S. Knispel:

Injury Helpline Member Since 2007

My name is Jay Knispel. I am the principal of the Law Offices of Jay S. Knispel, LLC here in New York City. My practice is exclusively representing injured people through plaintiffs of personal injury and medical malpractice.
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When I first decided I had an advertising budget, I had to make a decision about which area of advertising I wanted to go into. I had meetings with Yellowbook, the Phone book, Ambassador Yellow Pages, local newspapers, Internet, marketers... A friend of mine was in the RW Lynch program, another personal injury practice, and he really recommended it. So I made a couple of phone calls to RW Lynch, learned about what they were about, and spoke to the salespeople..and then I decided to do it.
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I’ve been with the program, I believe this is now my fourth year with the program. I’ve been happy with it throughout. Actually, when I first started I had one zone and after my first year, it had been so successful the first year, that I took a second zone. I currently have two zones with RW Lynch.
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In addition to the RW Lynch advertising, my firm does do other types of advertising. In the past I’ve done other group based television advertising with another company. And currently we do some Internet advertising as well. By and large the main advertising source has been RW Lynch.
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I did it with a rival company several years ago and I find that the support, by and large, was so different. With RW Lynch I have an account representative that has been assigned to me. It’s been the same account representative I’ve had since day one. And I have always felt that it has been a partnership with him. I constantly speak with him. He communicates with me all the time, to work with me, to make this the best possible advertising for me. Comparatively with the other place, I did not have that type of hands on support that I needed. I also was not getting the same amount of leads that I was getting. I found between the Internet, the rival television advertising, and RW Lynch, RW Lynch has been the most successful form of advertising for my firm thus far.
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This type of advertising generates calls from all different areas of negligence and personal injury. We’ve signed up cases…the standard cases: automobile cases, the slip and falls, the trip and falls. In addition to that, I have a variety of negligence security cases, assault cases, shooting cases, medical malpractice cases. It has really run the gamut for all types of negligence type cases.
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I think RW Lynch is a great source of advertising for a lot of reasons. If you’re new to advertising it’s a wonderful way to begin. It doesn’t require you to do much in terms of getting involved, in terms of learning the business of advertising, learning the business of marketing. It opens up a wonderful source of meeting new people, even those that end up not being cases or leads. You end up getting access to people that you otherwise wouldn’t have had access to. And that’s what’s so important about following up, with even those people who turn up not to have cases. Making sure you follow up, you give them your information, mostly via letter, and staying in touch with those people. It’s a great opportunity to not only to get cases into your office but expand the people that know about you and your firm.
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I recommend the program for a lot of different reasons. Mostly because it brings in cases. It works. It’s an opportunity for you to add to your existing client base. First and foremost when do advertising, you want to bring in the cases. It’s lovely to get leads but at the end of the day, you want the leads to end up being cases. With RW Lynch you do get cases. The program does work.

Brian Mongelluzzo:

Injury Helpline Member Since 2006

My names Brian Mongelluzzo, I’ve been practicing for about 13 years. I opened my own first just about five and a half years ago. And our background in terms of the firm is we are a predominantly personal injury firm and my background as a lawyer is I spent a lot of time in the insurance defense industry defending personal injury cases so it was a natural segue for me to become involved in the personal injury practice once I decided to go out on my own. Right now we have a staff of about 7 full time folks and about 3 part time people so about 10 all together here at the office.
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I was never the type of lawyer that wanted to be the sort of cheesy television lawyer that went out and said sort of “are you hurt? Come hire me” but I still wanted to sort of tap into that clientele. And after doing our research on a number of different companies we selected RW Lynch primarily because of the support we thought we would receive from them. And in fact, that support we thought we were gonna receive, it’s even better than they advertised.
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I’ve been with RW Lynch coming up on 3 years in March and I will say that my experience with the program has been phenomenal. Absolutely amazing. When we first spoke with the salespeople they were salespeople because they were selling it hard. And my biggest concern was not about the sale but about the product that I was gonna get and the support I was gonna get. And when I was handed off by the salesperson to my account representative, that account representative called me immediately and we have actually become very good friends over the last 3 years. I probably speak with him if not 2 or 3 times a week, maybe more maybe less, but the level of support is what, to me, sells the company. Because once you’re in you’re not just a number, you’re a person and they continue to support you week after week, month after month. Answer your questions, take care of all of your needs it really works very well.
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I have used other marketing channels we did use the yellow pages, the local yellow pages for awhile. In terms of comparison to RW Lynch, the RW Lynch program has given us a much better return on our investment.
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If you’re going to get into the market for advertising, this would be the natural first step and if you’re gonna do it with anybody you have to do it with RW Lynch. The support, again, is unbelievable. They sell you hard, but they support you even harder. And that to me is why I stayed in and in fact 6 months ago I picked up a second zone and that was primarily because I knew I was gonna get the support that I needed and the product has really just sold itself over the years.
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I would absolutely recommend the program. You know, from our perspective, the sales model that we received had told us that they couldn’t guarantee us a certain number of calls but they did provide us the historical data and that historical data has proved accurate through our 3 years, but I think that for us and our firm the most important thing has been what I like to call the second generation referral. So even though we may be getting 12 to 15 calls a month from referrals from the RW Lynch program, those people that we do convert into clients we then get referrals from those people and we track those here very closely at the firm. And um, but for RW Lynch getting those people introduced to me because it’s a demographic I would have never been able to get into, I never would have had those second generation referrals and to me that was a huge bonus and something we didn’t talk about during the sales process and if you’re good at marketing, if you’re good at your job and you’re good at followup that-those things will happen for you too.
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The cases that we receive from the Injury Helpline have basically, it’s been a nice variety, we get your typical slip and falls, typical motor vehicle accidents with soft tissue injuries, typical workers compensation cases, and then we get some interesting cases that are a little beyond the norm. For example one of our biggest cases that we have is a situation with the premises liability security issue where our client was unfortunately slashed by a box cutter and received hundreds of stitches and permanent injuries that case will probably go to trial in about a year or two and even though we haven’t seen our return of investment on that particular file, that one client, when I was talking about the second generation referral has now referred 10 additional clients to our office and that’s just because it’s good followup by our office and the interesting thing is that this one particular client his mother is a certified nurses aid who actually took care of a relative of mine but didn’t think to call me through those channels but did call the injury helpline, got routed to me and the rest is history. And then one other sort of success story is we did get a workers compensation case in very early on in the program, probably our second or third month, we currently have a 6 figure offer on that case, our client had to go under an additional surgery so that offer will obviously go up so the quality of cases has been very good.
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I think that we do a really good job of working the program, but then again I’m the owner of the firm and if I don’t have confidence then nobody will and in terms of working the program as long as you stay in touch with your account rep and call those leads immediately, the biggest concern that I think most clients have or potential clients have is being able to talk to an attorney. Now even though we have a staff of ten and I have 5 or 6 paralegals here at the office, I will make every first call and I will make sure I speak to every one of those clients because if I was in that position and I wanted help I would want to speak with somebody who was educated who was trained to do that, not that the lower level people that don’t have law degrees are any different but I know that I want to speak to an attorney and I think thats the biggest reason that we are successful is because I make those calls and then the paralegals in this office make the follow up calls so everybody feels like they have a team effort and that’s why we’re so successful.

Alex Galindo:

Injury Helpline Member Since 2005

The greatest thing about RW Lynch is it allows you to practice law so you don’t have to get involved in the marketing. Since we’ve been with RW Lynch one of our first cases that we received was a call coming in from a motorcycle accident. This young man was riding his motorcycle on to work and was injured, suffered a back injury and that case settled within one year for 500,000 dollars for the policy limits. And since RW Lynch we’ve received, we receive approximately 50 to 60 calls a month. And what’s important about those cases is that number 1: it gives you the opportunity to sign the case up or 2: if you can’t work that type of a case you can make the referral. But more importantly is that you make immediate contact with that customer and that’s what will help you develop your marketing program for your firm.

Michael Foresta:

Injury Helpline Member Since 2004

My name is Michael Foresta, I’m the partner here at Connell & Foresta. We’re a small personal injury firm. We represent mostly people who’ve been injured in car accidents or slip and falls. We’ve been doing it for about 10 years and my total practice time is about 15 years all of which has been personal injury related.
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We have been with RW Lynch about 5 years. We’ve had great success with it. We’ve been exposed to some clients, and some clients have hired us that I don’t think ever would have if we hadn’t used the program. So I would say overall it has been a very positive experience. As far as RW Lynch goes they pretty much do what they tell you they’re gonna do. Which is an important thing when you’re advertising – we do other forms of advertising as well and RW Lynch has been our most successful experience.
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We have used other types, other mediums, we’ve used yellowpages we’ve used the internet. We’ve actually done an analysis to determine the effectiveness of each medium and the way that we basically did it was to analyze the cost per lead from each of the different types of advertising that we were doing. Yellowpages, internet and RW Lynch were all analyzed to determine which was giving us the most bang for our buck and without question after that analysis we determined that RW Lynch was the most effective and economical of all the different mediums we were using.
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And it’s not even close, if we look at dollars spent per lead for yellowpages, dollars spent per lead for internet and compare it to dollars spent per lead for RW Lynch, RW Lynch is clearly the winner. It’s about half the cost of yellowpages as far as dollars spent per lead and it’s about 30% more effective than internet based advertising.
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I think that RW Lynch’s program is just more pervasive than other forms of advertising. For example, when we get a lead from RW Lynch we get not only a telephone call, we get an email and we also get a text message indicating that there is a potential lead. We also sometimes get a direct live transfer of the client who has called into RW Lynch right to one of our phones. That’s more effective obviously because in this type of arena the time is of the essence, you’ve got to get talking to these people as soon as possible in order to have a chance to secure the lead. So I think RW Lynch’s more pervasive of an approach has been more effective in closing some of the leads. Yellowpages is fine, every once in a while you’re gonna get a call, but it’s just not as effective as RW Lynch is as far as we’ve found.
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For us the most interesting case we’ve gotten from RW Lynch was a case which actually wound up generating some media exposure for our firm. We wound up being interviewed by Inside Edition, similar to this forum. We were interviewed by Inside Edition about the case and we actually wound up getting flown down to the Montell Williams Show and our client was interviewed on the Montell Williams Show directly related to the case that we filed. So if it weren’t for RW Lynch we never would have had that type of exposure. There was a big write-up on it in the Boston Herald which is a major newspaper in this market, Inside Edition is like a national news magazine and Montell Williams is a national talk show and we were able to have that exposure all through our contacts with RW Lynch.

Stephen N. Maskaleris:

Injury Helpline Member Since 1989

Maskaleris & Associates is a firm… -- Is a firm that has been operating in New Jersey since 1953. I’m the principal of it. I’m a certified civil trial attorney. And certified civil trial attorneys are a certain designation of competence. That is good because as a certified lawyer we’re able to handle major cases. And we get major cases.
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I’ve been with RW Lynch for 20 years, I’m completing my 20th year this month. Next month starts my 21st year, consecutively. In fact I’ve prepayed my account with Lynch until November, 2012 because I think so highly of the program.
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RW Lynch is the American Bar Associations premier advertising concern for advertising by groups, not solos, who hire their own advertising. And I’ve found it to be very good.
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In fact for your information. Since January 4th 1988 through Nov 23, we’ve had a total of 5731 telephone calls. [Of which 21.79 calls that’s per month]. And of which 20% of those became cases. So that’s a source of income that I rely on. It’s good.
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Yes I’ve used yellowpages, and other telephone and they were pretty good. But they don’t match at all the results from Lynch. So Lynch is my only source of business at the present time. You know, back when I became a laywer there were 5000 lawyers in New Jersey, there are now 95,000. It was easy then to become known because when you had 5000 lawyers and all these accidents occuring they would refer cases to those who would win them, and I used to get a lot of referrals. Today, with 95,000 lawyers in the state, you cant just win a case and expect cases to come to you. Because we have so many lawyers and so many people now that you need a constant source of advertising. And that’s why we keep up with Lynch.
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I’ve had every kind of call. Focusing in, however, on medical malpractice and products liability and personal injury cases, which I’ve done all my life. And these are the kind of cases I receive. The quality of calls depends on who makes the call back. I’ve found that the attorney should call back. No associate in the office. The person who owns the file should call to see whether there is a case or not. Because frequently many of the people who call have called after the statute of limitations had run, or other disabilities affect the case and there is no case. But the quality of calls has been great.
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Well when they ask me about it, I tell them how good it is. And I tell them to sign on if they can. Now most of the areas in New Jersey have been sold out so you have to wait until someone retires or doesn’t care to go on anymore before you get another chance at acquiring an area. So that’s the way it works.
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1 in 5 calls that I receive becomes an open file. Which is magnificent when you think about it. It used to be 1 in 8 but now its around 1 in 5. I don’t think you can beat it.
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I certainly would recommend the program. It’s excellent. –IT’S THE BEST

Bobby Briggs:

Injury Helpline Member Since 2009

Hi my name is Bobby Briggs and I am a trial attorney here in Tulsa, Oklahoma. I’ve been practicing law for 27 years in Texas and Oklahoma, in the areas of workers comp, social security, and personal injury.
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We have been with RW Lynch for almost two years now and we have been very delighted with the feedback that we’ve gotten from the clients and the type of clientele that we get from RW Lynch. We’ve been very impressed with their program. The experience with them has been very positive. They connect us directly with the client which helps us move onto the client’s case very quickly, which is something that we take great pride here…that we move our cases quickly. They are very professional and very informative, so we’re happy to be with RW Lynch.
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We hired RW Lynch because they are the most cost effective. We have tried several different types of advertising, from radio to television to Internet, and RW Lynch without a doubt ranks number one in our bang for our buck. *laugh* (leave the laugh if its charming) [from section 4] RW Lynch far and away outweighs them in terms of the number of potentially good clients that we get from their program. [also from section 4] So we’re happy to be with RW Lynch and the clients that they bring us
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RW Lynch knows what kind of cases we want here at Bobby Briggs. They know that we want workers comp cases, that’s our primary focus, and they’re glad to send those type of cases to us. They will work with you to help your business grow. They also know that we enjoy working on motor vehicle accident cases and as well as personal injury cases. They have exceeded my expectations at their ability to get us a client base.
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I would recommend RW Lynch to any attorney that is interested in expanding their practice. People don’t exactly know which company to choose. And there are companies out there that have inundated clients with all kinds of information and choices, I think have made it hard for them.
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RW Lynch brings us the clients - they handle the calls very professionally, and this allows us to assist the client quickly.
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Any attorney that’s thinking about joining RW Lynch would be a fool not to. They have given us the kind of slow growth that our small firm here in Tulsa has needed in order to achieve success without growing too quickly. They also give the option of growing at a pace that’s faster than we’re growing even today. We have expanded with RW Lynch and we hope to expand with them in the future.

Kristin Rooney:

Injury Helpline Member Since 2009


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Hi, my name is Kristin Rooney and I run the Rooney Law Firm. We’re in far north Phoenix and there are three attorneys in the law firm. I handle all the personal injury and medical malpractice in the firm.
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I selected RW Lynch for my marketing needs basically because I had obviously a lot of options open to me and I was interested in mass marketing but quite frankly I couldn’t afford it, couldn’t afford television commercials and the like, and RW Lynch was really the best of both worlds. That’s how it struck me. It had a very broad reach but did not have expense associated with that.
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Well, I do use other marketing avenues. Several, in fact. The Yellow Pages... there’s a fairly regional newspaper that I also advertise in… some local magazines and the like. It tends to be somewhat of a hit or miss situation and really I was looking for something much more direct and what I found with RW Lynch is that it is the best direct marketing for personal injury and medical malpractice type cases.
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The quality of the calls that I’ve received from RW Lynch are frankly much better than I had anticipated. When I looked at my monetary commitment for the RW Lynch plan, I looked at my return on investment and considered, maybe I’ll get a small auto accident case a month, or something to that effect, and what I found was, the calls that came in were by far more significant on average than what I had anticipated.
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I have received a few auto accident cases, that you would normally expect, but what I also received have been fairly significant medical malpractice cases, failure to diagnose resulting in blindness in both eyes. I have a dental malpractice case that is pretty significant as well. I have a product liability case that ended up in a closed head injury. And like I said, some auto accident cases as well.
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I would say to an attorney that’s thinking about joining RW Lynch or is on the fence about the commitment to RW Lynch, that it’s been proven over and over that certain forms of advertising work. And what I’m saying is that RW Lynch is by far the best direct advertising means for this type of law.
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Well, I would definitely not recommend the program to anyone that’s interested in my territories because I am going to keep those, thank you very much, but generally speaking I would absolutely recommend the program, as long as you stay away from my area.

Bruce Bernard:

Injury Helpline Member Since 2005


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My name is Bruce Bernard. I’ve been in practice since 1975. I’m a partner in the firm of Bernard and Stucynski which is a small plaintiffs personal injury firm in Erie Pennsylvania. When I came to the bar in 1975, that was before computers, we were still using carbon paper, and there was certainly no legal advertising.
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We had to build our reputation up by word of mouth. And then the Supreme Court, of course, legalized advertising, and the idea at that point was to level the playing field but I don’t think that was really what happened. What happened was is that a few dominant players were able to take over the market by spending huge amounts of advertising and it was very difficult for smaller firms to compete with that. The Lynch program offered us that opportunity to compete with the big firms at a reasonable price without spending huge amounts of money. And as we looked at all of the other programs, I was very impressed by the Lynch program, their integrity, their ethics, and I’m very pleased that we went with them.
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We went with RW Lynch in June of 2005 so as of today it has been close to five years. It’s been a very positive experience. I’m very impressed with the professionalism of the Lynch program. They have produced probably… I looked at the statistics the other day…I believe it was 466 calls since the inception And of those calls, 17% have become clients.
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What’s been interesting with the Lynch program is that it has built over the years where now it is the single largest source of incoming calls to the firm. We have tried other competitive programs. We do some Yellow page advertising and we’ve put an increased emphasis on Internet but the Lynch program has been the cornerstone of our marketing program.
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We take a very close look at that and we are very impressed with the quality of calls. I do a lot of worker’s compensation and I can tell you from the workers comp cases that we’ve received, just in lump sum settlements, not counting any ongoing fees we’ve received, we’ve settled over 750,000 dollars worth of workers comp cases for a lump sum. So the worker’s comp program alone has more than paid for the cost of the program. We’ve also had a very good automobile case-it took us about four years working on it-where we got a very nice 6 figure settlement on that one. What I’m most impressed with is the professionalism that the Lynch program has, the call volume is tremendous, the quality of the calls is tremendous. And Lynch’s attitude is a win-win attitude. They want us to be successful. And the technology that they employ is fantastic. For example, most of the calls will come in during normal business calls but we do get calls occasionally after hours on weekends. When a call comes in, it comes directly to my cell phone. I get a text message on my cell phone and I can call the prospective client back within a few minutes and that’s so important that we get back to them right away.
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Well I think the most important thing when considering whether or not to go with the Lynch program is to make a commitment for two years. Even though you’re not required to make that commitment for two years, I don’t think even one year of the program will give you a fair representation of what the program can do for you. Because, of course we’re not in the business of selling tires, when you run an advertisement, you’re not going to notice an immediate jump up in your cash returns. We have to do the work. We’re lawyers and sometimes the case you take in, you may not actually see the fee from that for several years after the case is taken in. So give it a fair amount of time for it to work. We’re very glad that we did.
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I would very heartily recommend the Lynch program. I think it is one of the few, and out of the few that exist, the best program that would enable a small firm, even a sole practitioner, to go head to head with some of the major advertisers. You really can’t spend, go out and spend millions of dollars to go head to head with these guys. It’s just too big of a risk to take. This is a program that enables you to get in and go head to head with the big firms, with the big advertising firms, at a reasonable cost.

Michael Davis:

Injury Helpline Member Since 2003


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My name is Michael Davis, I’m a personal injury attorney in Fort Lauderdale, Florida. I’ve been practicing for just over 28 years. I selected RW Lynch for my marketing purposes because, as… being located in Broward county, it’s a pretty competitive market with a lot of TV advertising, billboards, yellow pages ads and the like, and I thought that RW Lynch would be able to do the job for providing cases in the Dade, Broward and Palm Beach counties where I get most of my work.
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Ever since I started practicing, I’ve always been in the yellow pages always buying a bigger ad as the yellowpages expanded their programs. At one point I was at a 2 page ad which was costing a small fortune. I no longer use that because found that it was not providing the type of cases and the number of cases that I was looking for and/or paying for. I found that the return on investment was not sufficient to warrant maintaining with that program. Since then, besides RW Lynch, we have tried other similar types of programs with other companies, they have never lasted, some I would cancel within 2 or 3 months. Others lasted a little longer, but I have been very happy with RW Lynch and they are my go-to guys.
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I have received phone calls from RW Lynch ranging from wrongful death case involving an automobile accident that resulted in a 7 figure resolution, to slip and fall cases, medical malpractice cases, I sometimes get phone calls for workman's comp cases. Over the years, and I did check my statistics and its 1436 calls since 2003, and approximately 20% have signed on. It’s been a profitable partnership, we have been very satisfied with the types of cases we have received as well as the number of cases that we’ve received and it’s a relationship that we expect to go on into the foreseeable future.
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I have recommended RW Lynch to a number of lawyers. I receive calls from attorneys that are considering RW Lynch. I recommend them for a number of reasons, the first one is because they have been around for a long time. Very responsive, I can speak to my particular manager anytime, he responds to emails extremely well. And the cases are consistent, lots of calls, and if handled properly, definitely a money making program. I tell attorneys that are questioning whether to say yes or no to the program is to say yes. The fee to join RW Lynch is easily recoverable with a minimal number of calls and cases. It’s a great program, especially for a firm like us, I’m satisfied with the program. I think that any attorney will be satisfied with the program for the cost of RW Lynch, the case or two that it takes to get the return on investment is very easy to obtain. I find that the company does what is says its gonna do. RW Lynch is always tweaking their program and tweaking their systems to provide better cases and cases that are in tune with the work you do. In years past we would sometimes get calls outside of our expertise, and over the years that has decreased significantly. I have always made a profit when considering the investment made to the amount of return that I’ve received on the cases, I think they are a fabulous company to work with, I am very happy.

Eric Spade:

Injury Helpline Member Since 2009


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My name is Eric Spade. I am the personal shareholder of the Spade Law Firm L.L.C. I started out my practice in Cleveland, Ohio working at a large law firm where about 50 percent of my work was insurance defense the, other 50 percent was business litigation. That continued when I relocated to Philadelphia where I practiced here starting in 2005. So the focus prior to then I was doing more business litigation, about 80 percent business litigation about 20 percent personal injury. With the change in the economy I saw that I would have to flip that ratio, which I have done and that’s why I started the Spade Law Firm in January, 2009.
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I started with RW Lynch in January of 2009 and they’ve generated between 10 to 15 leads, some months I’ve had close to 20 leads generated and that has been a terrific source of business for me, a source of clients I selected RW Lynch because they do nationwide advertising, they’ve got a track record, I did a lot of research about RW Lynch, I spoke with a number of attorneys who worked with them including a few who worked with them for more than 10 years. They all highly recommended RW Lynch. And I was looking to obtain leads for potential new clients and the cost of advertising yourself and especially trying to do internet advertising is difficult and expensive and I found it to be the most economical solution for what I was seeking. I do internet marketing, but it’s difficult with all the competition. There are so many lawyers on the internet marketing. It’s difficult to get your name popped up in the searches, in the Google searches, the Yahoo searches. And that’s the advantage of RW Lynch is they have really saturated the internet with their different landing pages. Trying to advertise on television or on the radio is expensive and it is just not economically feasible for a solo practitioner to do that.
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One great thing about the RW Lynch program is the way it works. I receive live transfers to my business line as well as to my cell phone. And immediately afterwards you also receive a text message and an email. The quality of the calls I get from RW Lynch are very good. I’ve generated numerous personal injury cases, motor vehicle accidents, slip and fall cases, dram shop violations, consumer violation cases, so it been kind of a variety not just personal injury cases, but also civil rights cases.
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I would highly recommend RW Lynch to attorneys who are seeking to increase their business, who are seeking to obtain those leads from both television and the internet not just for injuries but for a variety of potential clients that are generated through their advertising. I have grown my business since the economic downturn. I have changed my business model from being primarily business litigation with small personal injury practice to mainly personal injury. And that has occurred because of the leads I’ve obtained through RW Lynch and the customers that resulted from those leads. If I was talking to an attorney who was trying to decide if they were going to use RW Lynch, I would strongly encourage them to use RW Lynch without any equivocation. It will grow their business, it is compared to trying to advertise on your own it is much more economically advantageous to use RW Lynch.

Mario Karayannis:

Injury Helpline Member Since 2010


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We are a general practice law firm. We do all types of litigation work as well as corporate and tax work. The reason we signed up with RW Lynch was obviously for the litigation practice and trying to get clients in that area. In looking around we determined that RW Lynch was one of the main, if not the biggest company that does this type of work, and made a decision that this was a way to start trying to get more people to become aware of our firm and find us.
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Our firm's been with RW Lynch now for a little bit over a year and our experience has been great so far. Over the course of time our firm, like probably all firms, has used all different types of advertising in trying to get our name out there to the public. We are a firm that's been in our area probably as long as any firm in this area, so as with most firms we had the ads in the phone book, we've done the typical advertising through local community organizations. When the internet came up, years ago obviously, we started doing internet and web based advertising and while all those types of advertising certainly helped, the reason to go with RW Lynch, at least from our perspective, was to try to increase or add another area of advertising
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We received all different types of calls, as you might expect from the Helpline. We have taken on cases in the year that we've been in the program, in medical malpractice cases, in auto accident cases, in workers compensation cases, and premises liability slip and fall type cases. We have been impressed with the fact that the Account Reps are constantly calling you trying to make sure that you are getting what you thought you were going to get in terms of the number of calls, in terms of the services and so forth. In terms of the number of calls we've gotten, when we signed up for the program we were told, you know, you are going to get x number of calls a month if you purchase this area, and so far that's exactly what's happened. So our experiences have been good. The support that RW Lynch provides you has also been good.
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If you are thinking about getting into the program and you're wondering, you know, would I, someone whose been doing this for a year recommend the program, my answer would be absolutely yes. The goal here was to open up additional potential doors to the people out there, and clients who otherwise might not find our firm. When we signed the contract, we were promised a certain number of calls per month and they've delivered on that promise and we've gotten those calls. The program does what it's supposed to do. It gets people to call your firm and gives you an opportunity to choose whether to take a person's case or not, take the case based on obviously what the, the merits of the case are. By and large again, we have been happy with the program, and in fact after doing the program for about 10 months, added a second area so I guess that would be a pretty good indication that I think it's a program that works. Having done this for a year now, I would tell somebody that's thinking about whether they should or should not get into it, you're going to get what you're promised. You are going to be receiving the number of calls that your contracted area states you're going to get, and I think you are going to be satisfied that at least people are finding your door and giving you an opportunity to secure and find new clients.